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Advertise Your Business Online | Cortexom Innovation

Best 10 Ways to Advertise Your Business online ?

There are several ways to advertise your business online/offline both. But I’ve discussed some ways that are most common, easier and almost free of cost. By acting on these ways you will get your business more advertised and famous.

  1. Create and verify your Google Business Profile
    Your Google Business Profile is what allows your business to show up in Google Maps results, the local section of Google Search results, and also when someone types in your business name and location the right side Knowledge Panel in Search results. As Google gets better and better at catering its results to the searcher’s location, this free listing should be a top priority. The key to using your Business Profile to promote your business is to verify ownership of your listing through your free Google My Business account. Once you have ownership, you can optimize your listing to show up higher in search results and for more relevant searches. If you’re ranking on Google Maps or showing up in the Local Pack of regular results pages your business is basically promoting itself 24/7. Even better, you can publish posts directly to your Google listing, putting attractive promotions in front of your audience at a time when they have high intent.
  2. Get a website
    Every business needs a website, no matter how old-fashioned your business or clients may be. Your website is the go-to for current and prospective customers. Even if they find you on social media or Google, they will want to go to your website and, like your Google listing, it serves to promote your business around the clock.
    A good business website not only serves as a promotional tool in and of itself it tells the story of your business and what you offer, provides contact information, and reflects your brand’s personality and distinguishing characteristics but it is also essential for measuring and improving the success of your other promotional tactics.
    For example, when you run ads, you need landing pages, which live on your website. When you post helpful information on social media, it should link to its home on your website. With all of your marketing channels flowing into your website, you can use analytics to see which strategies are working best and get invaluable insights about your audience. Although there are completely free solutions to get a website in place for your business, almost inevitably you will need to move to some form of a paid website if you are serious about promoting your business. Having your own domain name, a professional look and feel, and the ability to scale and add features as needed are all essential for growth.
  3. Implement search engine optimization(SEO)
    It’s one thing for you to promote your business, it’s another thing for Google to promote your business. SEO is a set of practices that align your business with Google’s ranking algorithm. But because this algorithm has evolved to use machine learning and user behavior to produce the most accurate and quality results for searchers, optimizing for search engines is really just optimizing for searchers—particularly those searching for what you have to offer. SEO isn’t just one tactic, but many tactics that collectively work together to improve your rank. Also, because Google has superb location-based results, you have just as much of a chance as big retailers to
    show up on the first page of Google without spending a dime. SEO tactics to promote your business include: Adding relevant keywords to specific places on your website.
    Producing original, high-quality content regularly, with tagged images. Maintaining high page load speeds and security. When your business is ranking high in results, Google is basically promoting your business for you—and not just to anyone, but to the people searching for what you have to offer. Doesn’t get much better than that.
  4. Create a business blog
    We just touched on this in the previous strategy, but content is such an important driver of SEO that it really deserves its own category as a promotional strategy. A blog is not LiveJournal for businesses. Sure, you can create some posts about milestones and events, but a lucrative business blog is one that produces educational content, in your brand voice, around questions and terms your ideal customers are searching in Google. These questions and terms are called keywords, and the more content you produce targeting these keywords, the more opportunities you create for your business to show up in search engine results pages. Great blog posts can be any of the following:
    How-toss and instructional posts
    Lists of strategies and resources
    Q&A or interview writeup with an industry expert
    Thought leadership posts
    Example/template posts
    Guest posts
    Customer testimonials or case studies
    Seasonal posts
  5. Share your content
    A blog that shows your expertise, approachability, and genuine desire to help your audience is the perfect promotional tool for a business. So don’t just publish posts promote them! On social media, via email newsletters, or even turn them into downloadable guides to help you collect leads. Better yet, if you produce content with chargeability in mind, your blog posts will likely get noticed by other credible
    websites who will mention and link back to your site on their site or social media feeds promoting your business for you.
  6. Run Google Ads
    While SEO will help you to get to the top of results pages, it is a long-term strategy that can take weeks, even months to start seeing results. For more immediate exposure, and if you have the budget, Google Ads is the way to go. Google ads show up at the very top of search engine results pages, above organic and local listings. And of the search engines available, Google is by far the most popular not only because they control the largest share of search engine traffic, but also because of its high level of flexibility, ad building features, and detailed performance metrics. Though mastering Google Ads takes some time as well as plenty of trial and error, an optimized campaign is far worth the investment. Advertising on Google can be done through text ads on the Search Network or branded banner ads on the Display Network. You can check out our Google Ads crash course here.
    Consumers routinely visit online directories to search for and vet businesses that fit their specific needs. These sites tend to be high-traffic, long-standing websites with high domain authority, so it’s not uncommon for your profile page or your business name to show up on the first page of Google through one of these domains. Online listings do not take long to create and can help enhance your online presence, promoting your business to nearby, high-intent customers.
  7. Create listings on the major directories
    Smaller directory sites pull data from larger ones, which means that by creating listings on the major sites, you’ll also likely begin showing up on smaller directories automatically. Below is a list of the major directories to start with. All of them are free, but often have paid options for advanced features.
    Google
    Yelp
    Facebook
    Better Business Bureau
    Glassdoor
    Foursquare
  8. Optimize your listings
    It’s one thing to create a listing, but it’s another to optimize it. By filling out every field in your profiles, adding photos, and collecting reviews, you can improve the appeal of your business and rank above competitors in searches. It’s also important to make sure your information in all of your listings is consistent with the information on your website. Finally, be sure to monitor your listing and fix any inaccuracies, which can happen when listings are auto-populated.
  9. Get online customer reviews
    We just mentioned collecting reviews, but because reviews are so important for small and local businesses, they deserve their own section. Word of mouth is one of, perhaps the most, powerful way of promoting your business to the right people. Testimonials on your own website are great, but reviews on official platforms like Google, Facebook, and Yelp are even better. These websites can increase your exposure, and because they have measures in place to prevent fake or spam reviews, people trust the reviews here more than anywhere else. Plus, reviews are a major ranking factor for local search results.
  10. Monitor and respond to reviews
    Many online directories allow anyone to add a listing, so even if you didn’t list your business, it may still be on there, collecting reviews. Be sure to claim your listings wherever possible, and monitor these sites frequently. This way you can respond to reviews which is another great way to promote your business. Not only can you resolve negative reviews, but the way you answer reviews can reveal your brand’s
    values and give potential customers an idea of what it’s like to do business with you.
  11. Prioritize Facebook
    Facebook is the largest social network online and it can be a great way to keep in touch with existing customers and to reach new customers. Promoting your business on Facebook can vary substantially depending upon your industry, but here are some basics: Create a Facebook business page with your contact information and a CTA.
    Use Facebook events to promote and maximize attendance to your events. Run Facebook live sessions, of tutorials or behind-the-scenes sneak peeks. best ways to promote your business with or without money run Facebook live
  12. Join LinkedIn
    LinkedIn has become more than just a place to post your online resume; it’s also a place to join in on group discussions, connect with potential customers, form new partnerships, or just to do general online networking. Potential customers can check out you or your company before doing business with you to find out how many employees you have and to get more information on the background of the company personnel .
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