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Need a digital marketing strategy | Cortexom Innovation

Why you need a digital marketing strategy?

Your digital marketing strategy is a number of initiatives that help you reach your
company objectives across sophisticated online marketing networks. There was a
mistake. In short, a strategy is only an action plan to accomplish the desired
objective or a set of objectives. Digital marketing strategy are most important because it is essential tool for your business that help you a lot to grow in cheap rates, it help to make your business unique and helped in detailed approach to laying out your digital marketing strategy. You can focus on a specific kind of audience ,it will help deliver a more effective plan to achieving marketing objectives The development of a brand is another justification for engaging in digital marketing. Consumers’ behavior shifted and marketing tactics to meet the buyer have changed. Building a partnership with your Internet users and a sound picture for your business would help to make your customers’ undecided agreements easier. Content Marketing is a perfect opportunity for brands who need to start developing their image online. It produces three times more leads than other more expensive methods, including paid advertisements. The marketing strategy starts with a workshop

  1. Digital marketing levels the area of online playback
    Business owners also welcome the idea that digital media is only for the likes of multinationals and major companies with enough money to manage an internet marketing program.
  2. Because Digital Marketing Is More Cost-Effective than Traditional Marketing

There are too little opportunities for small enterprises and even capitalization. That is why Digital Marketing offers you a better and much cheaper marketing channel with results. Gartner’s Digital Marketing Spend Report highlighted that up to 40% of respondents claimed getting considerable savings by using digital marketing methods of promotion for their products and services.

  1. Due to the conversion to digital marketing.

Online business goods and services calculate success, based on the intended intent of the web site, by the percentage rate of incoming traffic turned into leads, user or revenue. All your traffic does not mean much without conversion and all your marketing efforts are literally wasted.

  1. Digital marketing aims to produce greater profits

In the light of stronger and more efficient sales, the higher conversion rates
created by successful digital marketing technology would offer you and your
company a lot of benefit. This is verified by Google in an IPSOS report in Hong
Kong, which states that businesses who use digital marketing techniques have 2,8 times higher sales growth expectation.

  1. Digital marketing makes engagement with selected markets possible

The capacity of internet marketing platforms to communicate with target
audiences in real time is one of the reasons that digital marketing takes over
conventional marketing networks. Your customers expect dedication in some way when they connect with your brand or your business. As the study Key Digital Trends for 2014 notes, as seen below, how the company approaches those
obligations and connections can form the difference between business performance and failure.

  1. Since mobile consumer digital marketing catering

The next wave of information and connectivity is undeniably mobile Internet,
which is created by the rapid spread of smartphones, tablets and other internet-
enabled devices. This electronic devices have been a core feature of America’s
life, with 91 per cent of adults in the USA still touching their devices.

  1. It builds the prestige for digital marketing.

Its potential to draw targeted traffic is the strength of digital marketing. These
types of viewers are probably eager to hear more about your name, goods and
service and will be reasonably interested in purchasing what you have to sell.
Through delivering on what you delivered, your interactions with your targeted
users will strengthen, help them become paid customers who can visit and
engage more frequently and consistently with your website.

  1. Since Digital Marketing provides you with better ROI
    Digital marketing can have higher sales and better branding than conventional
    advertising and marketing outlets, offering better return on investment (ROI). The prices for small to medium-sized businesses are so large for corporate advertising, and the effects are vaguely measurable.
  2. Digital marketing is winning the confidence of the public
    Digital marketing relies more on social media signals that originate from direct
    and customized engagement between the brand or organization and its target
    audiences. 90 per cent of the respondents said they believe in details about a
    specific brand, product or service when the data comes from people they know, in the Nielsen Global Online Market Survey involving 25,000 customers from at least 50 countries.
  1. Digital marketing allows people to behave favorably

Whilst social signals and testimonials add to the trust of potential markets, digital
marketing uses efficient techniques to persuade people to take favorable action
on their brand or company. The website user has still started to converse to leads
or purchases, and is under total charge. They don’t have to do so, but clever and
in creative ways can be used by digital marketers to promote conversion through

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Rise above social media algorithms | Cortexom Innovation

How to rise above social media algorithms?

Ah, social media algorithms. For some marketers, they’re like little data puzzles just waiting to be solved. But if you’re like most business trying to tackle social media, they‘re a sort of boogeyman. The great “unknown” that’s holding your content down. Social media algorithms are a way of sorting posts in a users’ feed based on relevancy instead of publish time. Social networks prioritize which content a user sees in their feed first by the likelihood that they’ll actually want to see it. “A social media algorithm is an automated calculation that decides which social media posts makes it to the top of your feed and which don’t. Overall, the top factors in most social media algorithms in 2021 are the amount of engagement that piece of content has received (especially within a short time frame) and how much you tend to engage with that creator’s content in general.” Social media algorithms vary by platform. Therefore, you can break it down by social media brand. Different types of SMA are there below:
 Image-based posts versus text-based posts.
 Long-form versus short-form video.
 Content with links versus content without links.
 Posts with one hash-tag versus posts with multiple hash-tags.

Ways to promote social media algorithm:

You’d like to run a simple social media campaign to increase your visibility and attract some new customers. You probably have at least a couple of platforms;
 Facebook
 Twitter
 Instagram

And you want to sure you’re maximizing your content reach and impact within each. You immerse yourself in the latest articles and instructional posts to get a sense of how to navigate the labyrinth. Just when you think you’ve learned how Instagram and twitter choose to display the content of the accounts you follow, you realize you didn’t really have good understanding of their selection process at all. Worse still, you’ve wasted precious time. As a marketer who regularly uses and is intimate with these channels, I can confirm it’s often a full- time job trying to keep up. However, rest easy with the knowledge that we can offer some solace if you’re growing weary of the ever-present need to change your game just to get exposure. Consider this end of the indoctrination period you never really needed.

The new age of online marketing:
You CAN reach your intended audience and foster the business you’re working hard for, without subscribing to the ever changing cheats, codes and secret rules of social media algorithms. It’s simpler than you think:
 STOP worrying about exposure.
 START focusing on the real people you’re trying to reach.

And accept the fact that those people, the real individuals whose relationships are important to your business, don’t need to be exposed to a generalized broadcast- they just need to hear from YOU. Investing in your business relationships directly, instead of using intricate and elaborate social media campaigns and automation services, will pay more dividends later on.
This means showing your customer who you are, as genuinely as possible. Even if this comes across as unpolished and informal, it will serve to increase your authenticity and, therefore, trustworthiness. No one wants to hear from bots. I think of it as taking the high road. If you think of your marketing like a moral compass, you can trust in the fact that they saying and doing what you feel is kind, respectful, and true, will rarely do you wrong. Now, that’s not to say that being nice to those people who represent your critical business relationships will get you all the way to your goal. For that, you need a process. You might be thinking, “You just said that marketing automation and mass communication
aren’t the keys to success.” To that, I would say, “correct.” But keep in mind that automation and process are not the same.

Digital marketing:

Marketers often look at social media algorithms as roadblocks. But rather than try to fight with algorithms, it’s more prudent to understand how to craft the
sorts of posts that algorithms want to see. Between trail-and-error and what we know about the current crop of social media algorithms,
there are actionable steps marketers can take to optimize their posts. The key is finding a balance between what an algorithms wants and creating compelling content for your audience. It is possible to conduct genuine and systematized one-on-one outreach to the most important people in your universe. In fact, most everyone creates processes for this very purpose all the time – they’re just so ingrained into our daily lives that it’s hard to recognize them as such. Every time you add a loved one’s birthday to your calendar you’re following a process to help
you nurture your relationship with that person. TIPS TO OPTIMIZE YOUR CONTENT FOR ANY SOCIAL MEDIA PLATFORM:

  1. Create short videos
  2. Create content which invites interaction
  3. Evoke humor and emotion
  4. UGC is key
  5. Write back
  6. Report the news
  7. Invite followers in
  8. Ask for what you want

How this social media algorithm works:
Here are some of the defining factors of this social media algorithm:

 Prioritizes content from friends and family members over businesses.
 Heavily prioritizes content from people you engage with (people whose posts you comment and like on, or whom you message).
 Prioritizes number and length of comments.
 Prioritizes number of reactions and variety of reactions.
 Show both recent content from your top friends and highly engaged content from friends that you personally engage with less often.


The most significant updates for 2021:
 Facebook is prioritizing posts in Groups and Events. Their redesign puts more emphasis on these, as they are “the two biggest reasons people visit Facebook every day.”
 Hash-tags: Facebook has implemented recommended tag listings for when you’re composing a post. Not everyone can use this new feature yet, as it is still in beta, but it could be a great way to get a bigger reach on Facebook.

Keep on top of changes:

Finally, social media should never be set it and forget it. And that includes your strategy too. Just because you have a sound strategy in place that works well today doesn’t mean the same will hold tomorrow. How the social media networks work and what users do on those networks can change almost overnight, and that means you need to stay on top of these changes so that you can adjust your strategy accordingly as they happen. While regularly revisiting your strategy in this way is absolutely necessary to staying relevant on social media, the faster you can react to changes, the easier it will be to not only stay relevant, but also to
rise above the noise.

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6 Mistakes you can avoid to increase your profit | Cortexom Innovation

6 Mistakes you can avoid to increase your profit?

Starting a business is an exciting time, and it’s understandable that you want to introduce your new company to the world and believe that everyone young or old, male or female, urban or rural, you name it need what you’re selling. Think about some of the country’s biggest companies. Thought they are widely successful and have very broad customer bases, even they can’t claim “everyone” as their target market.

  1. Sale are Not profit:
    The biggest beginner is assuming that sale are profit. People new to business can easily confuse sale with profit, but their is a very clear distinction between them. As they saying goes, ‘sale are vanity, profit are sanity’. Let’s assume sale are going well in your new business. You’re in happy mood because you have all that profit coming in. Except is may not be profit. Your profit is actual what is left after All your costs has been deducted from sale. If you haven’t calculating your selling prices correctly, the danger is that your business might seem that to be thriving when it is, infect operating at a loss, or at very little profit. The main point is here is: Never set a selling price or tender a price for a
    job until you know All the costs involved. There are two types of business costs. First are variable costs. These are direct costs of production that vary with sales levels. They include the cost of raw materials or stock and the direct employee costs of producing goods or supplying a service. Second all the businesses have fix costs, also called overheads. However much or little you sell each month, you must pay relatively fixed costs such as rent or mortgage, phone and Internet, utilities, vehicles, loans and leases, and other office costs. You need to include these costs, or at least a percentage of them, in your pricing. When you start a business, it’s important to get your pricing and job costing checked by an experienced accountant or financial adviser, because they may well identify costs that you have overlooked.2.Markup is NOT profit: Once you calculated al yours costs, you must include your profit margins you need to sustain the business. This leads on the second profit mistake. Many business owners assume that if they intend to make say a 20% profit, they can simply add 20% on the cost-price of a product on service. So if the item or service cost them $100, they ad on 20%, making the selling price $120. They assume this will give them their desired profit margin 20% Wrong. Mark up is not a profit margin. In the case, the owner may assume the business is making a 20% profit, but the profit on the actual sales price is only 16.67%. You can use this formula to work out profit margin. Price – Cost Price *100 In this example, 120_100 is 20, divided by 120 and multiplied by 100, resulting is an actual profit margin of 16.67%. So while the owner assumes the business is making 20% on all the sales, the selling price is actually giving away 3.3% of the expected profit. The gap between markup and profit margin keeps widening as required margins get higher. If you want to make a 50% profit margin on an item that costs $100, the correct selling price would have to be $200, since 50% of 200$ is $100. If you have instead simply added a 50% mark up to the cost price of $100, the selling price would have been set at $150. Apply the formula above, and the profit margin work out to be only 33.3%. The mistake of using mark up to achieve your desired “profit margin” would have meant giving away nearly 17% of profit margin. You can see how dangerous this mistake can be a business. The point is to check your margin are really what you want them to be. Decide what minimum acceptable profit margin you need to sustain your business, and then get help is necessary from your financial adviser to check that your selling price with actually deliver the required profit margin. 3.Profit is NOT your salary: Many new business owners assume any surplus profit is what they should take out of the business as their salary. But profit has other purposes than providing a salary. Your salary should instead be included as part of business costs, so profit more accurately becomes any surplus money left over after you have taken your salary and paid all other costs. All businesses need profit and its purpose is to sustain and grow your business. Of course, it may take some time for a start-up business to reach the break-even point and start making a profit. During this time you may not be to draw much money from the business. Being thrifty during this period is a common necessity for start-up owners. But in the medium to long-term, you need to aim for a salary that is at least in line with what you could earn elsewhere as an employee and preferably better. Otherwise, that is a point of all the risk and hard work in starting a business? You also need to aim to make enough profit to continue growing your business and renewing the assets that help it produce the wealth. Your advisers can help you work out a sustainable profit level for your business, and this should be reflected in your pricing. 4.Waiting to Acquire Financing: The need for capital is ever-present when running a business. They will never be a time when you wouldn’t like some extra funding on hand. A common misconception about business loans and other forms of financing lines of credit card is that you only use them when your business is struggling. Actually in an ideal situation the opposite is true business financing is best use to take advantage of excellent opportunities, such as bulk deals on inventory or to expand to a mew location rather than to dig yourself out of a hold. If you wait to long to acquire financing, you may not get the most affordable deal possible. Look into a line of a credit you can keep in your back pocket in case of opportunity or elite business credit cards while your financials are strong, rather than when cash flow is weak. 5.Don’t be Afraid to Fail: The biggest mistake you can make is to be afraid of failure. Failure is key to your success, and jumping into your fear is very positive for your future business. How you pick up after failure from your mistakes is the key to great success. 6.Don’t waste money: Handling money incorrectly and being irresponsible with cash flow is a death sentence for startups with limited access to capital. l have made the mistake of hiring too many people instead of the right people, and spending money to fill the top of the funnel without having a well- defined process to manage the bottom of the funnel. Putting good money to bad use and trying to be everything to everyone instead of being niche focused is a sure fire way to waste value time and money, which are the lifeblood to any start up.
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Social platforms changed their algorithms | Cortexom Innovation

Have social platforms changed their algorithms?

Social media algorithms play a very important role in the ability for marketers and
business owners to make an impact online. And although algorithms are often
difficult to understand, we need to learn to work with them and not against them
if we want to find success. Luckily for us, big social networking sites often share updates on exactly what their algorithm prioritizes. For example, Facebook recently shared that meaningful conversations are one of the most influential factors on the platform. LinkedIn, on the other hand, is looking to status updates from professional users that share more openly. We’re fortunate to have an inside look at the various algorithms that power the world’s biggest networks. Today we’re covering everything you need to know about decoding social media algorithms in 2019 and what brands can do to thrive. Let’s dive in! A marketer’s guide to decoding social media algorithms in 2019 What follows is a lightly-edited transcript of the Buffer Podcast episode for your reading pleasure.

Table of Contents
Part I: Inside the Facebook algorithm
Part II: Inside the Twitter algorithm
Part III: Inside the LinkedIn algorithm
Part IV: Inside the Instagram algorithm
Brian: Hi everyone! I’m Brian Peters and this is The Science of Social Media, a
podcast by Buffer. Your weekly sandbox for social media stories, insights,
experimentation, and learning.

Hailey: Welcome to episode #123, I’m Hailey Griffis and this week we are talking
all about social media algorithms 2019. Now, I know these can seem quite
mysterious, and they really are, but there are certain things we’ve been able to
figure out when it comes to algorithms and in this episode, we’ll be giving you
everything you need to know in a guide to decoding them for Facebook, Twitter,
Instagram, and LinkedIn.

Brian: I love a good mystery! Let’s kick it off. As many of us have come to realize, social media algorithms play a very important role in how we as marketers and business owners are able to make an impact online. Algorithms are often difficult to understand but they are always on and we need to learn to work with them and not against them if we want to find success.

Hailey: When you think of it, for many of us the way that we are discovering news
and information is coming directly from these algorithms. When we use Google or any of the social sites like Facebook and Twitter, there’s an algorithm involved.

Brian: Luckily for us, big social networking sites do share updates on what their
algorithm prioritizes. Facebook has shared in the past that meaningful conversations are most powerful on the platform, and LinkedIn is looking to status updates from the professional users on the site that share more openly.

Hailey: The overall trend we’ve been seeing as we researched this episode is that
social networks are prioritizing real connection between their users and that
knowledge can truly help us make a big impact online. For example, influencer marketing has been doing really well for this reason, as has user generated content because they are both types of content that connect people really well.

Brian: There’s a clear shift away from promotion and building purely a following
on social media, to now creating community. So today we’ll look at the things we know about the algorithms for four major social networks.

Part I: Inside the Facebook algorithm
Hailey: First up is the biggest social network on the block, Facebook. Let’s start with what we know about the Facebook algorithm. We already mentioned that meaningful interactions are a priority for Facebook and successful Facebook pages. This means that they look for content that creates interactions
between friends and family. Inside the Facebook Algorithm – Social Media Algorithms 2019 Those interactions can be things like, a person commenting or liking another person’s photo or status update, a person reacting to a post from a publisher (or brand) that a friend has shared, and multiple people replying to each other’s comments on a video they watched or an article they read in the news feed.

Brian: It also includes when someone shares a link over Messenger to start a
conversation with a friend or group of friends, and that link ends up prioritized in
the algorithm after that. The overall theme for what we’ve mentioned so far is that Facebook wants content to create more conversations and if your content is doing that between friends and family on Facebook then it will do better in the algorithm. What’s interesting is that the length of the comments on posts has weight as well, long form comments on a post help that post receive a higher weighting.

Hailey: While more engagement on your content means it will be ranked higher,
the tricky thing is that if you ask people to like, comment or share your post, that
makes the algorithm mark it down. The other thing about your content is that Facebook prefers native content over content that will take a user to another site, which does make sense since they are trying to keep people on Facebook.

Brian: The other thing is that your credibility as a brand page affects your ranking
so make sure that you keep posting consistently and have all of the information
about your page filled out. And finally, we’ve talked about this before but when you post to Facebook, they show your post to a smaller group of users at first to see how it holds up for engagement before it shows it to a larger group.

Hailey: Phew! That’s a lot about the Facebook algorithm. Now, we’ll go through a
few changes you can make to your Facebook marketing now that you know a bit
more about the algorithm. You might have figured this out, but your new priority is creating conversation on Facebook for the people you’re trying to reach, it’s not about you, it’s about creating a place for your audience to communicate.

Brian: Along the same lines, remember to be extra conscious with your content.
Avoid asking people to like it and remember that Facebook prefers native content
so use links back to your own site sparingly. If you keep these things in mind, post consistently and keep your profile up to date, we have full confidence that you’ll be staying on the right side of Facebook’s algorithm.

Part II: Inside the Twitter algorithm
Hailey: Next up, the Twitter algorithm, I love Twitter. And if you use it, you know
that there are three different sections and they play a role in how your Tweets
will be categorized on Twitter. The sections are, ranked tweets which are recent and relevant, in case you missed it which is for older but relevant tweets, and then the remaining tweets which are in reverse chronological order.

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Measure influencer marketing ROI | Cortexom Innovation

How to measure influencer marketing ROI?

As the need for accountable marketing spending continues to grow, companies must develop sound metrics and measures of marketing’s contribution to firm profitability. The leading metric has been returned on marketing investment (MROI), following the widespread adoption of ROI metrics in other parts of the organization. However, the ROI metric in marketing is typically interpreted and used in a variety of ways, which causes ambiguity and suboptimal marketing decision making. This paper seeks to remove the ambiguity around MROI to guide better measurements and analytics aligned to financial contribution. The authors first provide a formal definition of MROI and review variations in the use of MROI that are the root cause of ambiguity in interpretation. The authors come to the conclusion that MROI estimates would be more transparently described if those providing the estimates used the following form:
Our analysis measured a (total, incremental, or marginal) MROI of (scope of spending) using (valuation method) over time period. The paper proceeds to describe five case studies that illustrate the various uses of MROI, covering different marketing initiatives in different business sectors. The authors describe the important links between marketing lift metrics (such as response elasticities) and MROI. The final section of the paper focuses on the connection between MROI and business objectives. While management’s prerogative is to maximize short- and long-run profits, that is not equivalent to maximizing MROI. The authors demonstrate that MROI plays a different role in the process of marketing budget setting (a marketing strategic task) versus allocating a given budget across different marketing activities (a marketing operations task). They highlight the role of setting MROI hurdle rates that recognize not only marketing’s ability to drive revenue, but also the firm’s cost of capital. The authors hope that their recommendations will help the marketing profession achieve a common understanding of how to assess and use what they believe is its most
important summary productivity metric, MROI.
ROI, marketing impact, marketing metrics, marketing resource allocation, marketing budgeting
An important responsibility of the marketing function is to enable economic decisions on budgeting and allocating the corporate resources devoted to marketing efforts. Marketing return on investment (MROI), aka return on marketing investment (ROMI), is the metric that is increasingly used to
evaluate marketing spending and to guide strategic and tactical decisions. Practitioners and academics agree that, if dollars are spent or valuable assets committed to marketing purposes, then the firm should strive to monitor and improve returns to marketing efforts in financial (dollar) denominated metrics. MROI is arguably the most widely employed measure of enterprise marketing productivity (output/input), even if it is not as universally embraced and implemented as many would wish. As such, it is important to ensure that
definitional ambiguity does not plague the already-difficult job of assessing marketing’s contribution to the firm’s health and profitability. The goal of this paper is to improve conceptual and definitional clarity, as well as to suggest specific terms to identify the several variations of MROI that are being used and reported by practitioners and academics. Although the history of MROI goes back at least to 1971,

1. and was used at AT&T in the late 1980s (Lens old, personal communication), the measure has no clear genesis. Its adoption was undoubtedly influenced by the widespread use of ROI to measure firm and strategic business unit (SBU) profitability in the late 1970s; for example, the PIMS project focused on ROI as the primary performance metric.
2. For many years, communicating marketing’s contributions to the CFO and others in the finance function has been important to marketers. Part of this desire to demonstrate marketing productivity is related to budgeting, as finance often holds the key to obtaining approval for marketing spending, and hence the ambition of its strategic objectives. So it is natural that marketing would strive to speak the same language. Finance also struggles with finding the ‘right’ measure of profitability, however. Consider these examples of profitability metrics used by finance: ROA, ROS, ROE, ROIC, EPS, EBIT, net profit, economic profit (also known as EVA — economic value added), EBITDA, etc. Each has advocates and advantages for particular applications, but the terms are not interchangeable. We believe that marketing should strive for the same kind of precision in our common language and that belief motivates this paper. MROI can and is being used for a number of different purposes:
assessing historical and projected marketing productivity; reviewing and approving marketing budgets; allocating limited marketing funds among competing products, markets, customers, marketing mix elements and media, and evaluating specific marketing campaigns for ‘go no- go’ decisions.
3. Marketers differ widely, however, in their understanding, acceptance and
implementation of MROI. Better understanding can help add precision to the terms, increase acceptance for appropriate applications, design necessary analytic measurements, and speed the implementation of sorely needed metrics to assess and improve marketing productivity. In a survey of 194 senior marketing managers and executives,
4. 77 per cent reported that they believe that ROI is a very useful measure and 67 per cent also think that market share is very useful. Less than half (49 per cent) reported that ROMI was ‘useful in managing and monitoring their business’. A major reason why managers may not find ROMI (aka MROI) as useful stems from a lack of understanding of the measure.
5. Another possible reason is that respondents might have been confused about if and how ROMI differs from MROI or ROI. Furthermore, Rogers and Sexton. that there is a lack of effort within companies to measure their marketing ROI, in part because rewards are not being tied to this measure. Yet Offer and Curium,
7. based on a survey of 439 managers in the USA, show that the use of such
performance metrics leads to significantly better performance. Clearly, there is a need for and a benefit to better understanding measures that capture marketing productivity.

In this paper the authors will:
(1) provide a formal definition of MROI;
(2) discuss the variations in specific MROI calculations and confusion that may result from differences in the domain of MROI under consideration;
(3) illustrate several of those MROI variations with specific management applications and suggest specific names/labels for each major variation;
(4) analyze relationships of these variations to other response metrics, such as
elasticities and linear response coefficients of marketing mix models;
(5) review different perspectives on what an appropriate objective function is for
marketing (since maximizing MROI is only sensible for fixed budgets); and conclude with some suggestions for future work to help marketing achieve a common understanding of how to assess and use its most important summary productivity metric, MROI. MROI DEFINED
MROI is the financial value attributable to a specific set of marketing initiatives (net of marketing spending), divided by the marketing ‘invested’ or risked for that set of initiatives. MROI (aka ROMI) is a relatively new metric. It is not like the traditional ‘return- on-investment’ metrics because marketing is a different kind of investment. ROI metrics for firm or SBU performance are almost always annual returns, but other uses of ROI, such as the return on specific financial investment, often leave unspecified the time required to generate the return.

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SEO differ from SMM | Cortexom Innovation

How SEO differ from SMM?

Search Engine Optimization-SEO:
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. 
Social Media Marketing-SMM:
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
How SEO Differ From SMM:

Search Engine Optimization (SEO) is a gathering of exercises meant to improve your site’s positioning in internet searcher results, particularly, by improving your odds of being discovered when clients are looking for the items and administrations you offer. SEO – Search Engine Optimization (SEO) is a technique for acquiring natural traffic for your sites. This expects you to perform exercises given under pursuit rules to make a site indexable in SERPs. The reason for SEO is to give content which fulfills your guest’s inquiries. For this, you need to follow simply basic advances which you may be as of now mindful of like:

Watchword Research

Content Research

Easy to understand URLs

Cell Phone Supportive pages

Meta Tags, Alt labels

Yet, on the off chance that you are a novice and have recently thought to make your site to be advanced by the internet searcher guidelines. SEO incorporates your organization’s site positioning on a hunt page. It fundamentally bargains in discovering ways and actualizing procedures to improve your site’s internet searcher rankings and ordering results to acquire perceivability and traffic for your business site. Search engine optimization can be a long cycle and have long haul results. You can recruit advanced promoting organizations to accomplish the grimy work so you can zero in on what be the issue here, its items and administrations. Simply ensure while picking the privilege SEO organization to look on the web indexes the customers they work for to have verification of their work effectiveness. Website optimization organizations help you focus on your crowd so your promoting efforts are explicitly coordinated to your likely purchasers. Having this in thought, for instance, if your business needs to zero
in on offering to individuals living in Miami is a smart thought to search for a Miami SEO specialist that will be more acquainted with the zone and have more mastery on what watchwords are utilized more to look on Google. Here are two kinds of SEO: on-page and off-page. On-page incorporates utilizing catchphrases accurately all through your pages, including title labels, H1 through H4 labels, URL structure, alt labels on pictures, among a large group of different practices. Think about the Google ‘bit’ when you look for something either by composing in the long-tail watchword or talking it straightforwardly to Google or Siri. Great on-page SEO practices will help guarantee your organization and items/arrangements get found by the opportune individuals. Other key on-page SEO procedures include:

Cordial route

Quick stacking pages

Versatile cordial pages

High caliber on-going substance (the main piece of SEO)

Off-page SEO is only that: prescribed procedures that are outer to your site and blog. These incorporate back-joins (other pertinent organizations with great Google validity connecting back to your pages). Consider these ‘votes’ got for your substance being so astounding. This ‘casting a ballot’ happens when another site interfaces your substance in their own blog, utilizing it as a source, giving your substance further believability. Normally off-page SEO is a lot harder to accomplish in light of the fact that you are depending upon outside sources. One extraordinary illustration of off-page SEO is the point at which a producer rep posts a blog on their site about your plant and brand(s), and you at that point reference that article in your own blog. What’s more, visa v, correct? Processing plants and reps ought to be working connected at the hip alongside vendors, advisors, and even end-clients to share content that is all in their own wellbeing. This is the way you can truly ‘win’ on the web. SMM Is for creating quality traffic and brand attention to acquire commitment through online media stages. Web-based media depends on the communication between clients sharing data and framing a local area as indicated by various subjects. It uses creative content, which is introduced appropriately to draw in the crowd towards your items or
administrations and accumulate adherents utilizing pictures, recordings, standards and the sky is the limit from there. It fundamentally utilizes visual substance. Utilizations RSS channels, social news and bookmarking destinations, video and contributing to a blog locales, just as interpersonal interaction destinations, such as Twitter, Google+, Facebook, Pinterest, Instagram, Tumblr, and so on Web-based media showcasing is a totally new, yet imperative piece of
web based advertising that has required off over the most recent couple of years. Having a progressing online media presence has become anvita part for extending your range and setting up a decent standing on the Web. A concise meaning of it is the way toward directing people to your site or acquiring consideration online through web-based media destinations. Web-based media advertising is vital to improve and uphold website streamlining (SEO) endeavors since online media can spread data too quick when done accurately. At the point when a page of a site or a connection is found by web-based media clients, it would then be able to become famous online pointing numerous connections back to the site which thus is viewed as an indication of prevalence to the hunt genies and giving a lift in rankings to the said webpage. Advertisers and site proprietors utilize these destinations to acquire a crowd of people, get connections, and lift their benefit. Web-based media advertising includes making efforts and estimating the outcomes. A website proprietor should set a spending plan and participate in paid promoting on the web. Online media destinations are currently furnished with crusade publicizing devices to assist organizations with advancing their items and locales. Online Media Marketing is a methodology utilized by site proprietors to acquire traffic by means of web- based media destinations. Probably the most conspicuous online media locales today are:







Advertisers and site proprietors utilize these locales to acquire a group of people, get connections, and lift their benefit. Online media showcasing includes making efforts and estimating the outcomes. A website proprietor should set a financial plan and take part in paid publicizing on the web. Online media destinations are presently outfitted with crusade publicizing apparatuses to assist organizations with advancing their items and locales.

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social media impact a business | Cortexom Innovation

How social media impact a business?

Social media: –

Social media offers you various platforms wherever you’ll build a robust identity for your whole. However, a poorly dead disapproval campaign will destroy your
name during a matter of minutes. you may find yourself losing potential customers, and your company would possibly seem imitative. Social media helps to achieve bent on an even bigger audience. nearly ninetieth of marketers say their social selling efforts have accumulated exposure for his or her business, and seventy fifth say they’ve accumulated traffic. it’s a perfect thanks to produce whole awareness and keep connected together with your fashion designer Social media is that the content created by users. Time Berners- Lee outlined it as over a browsing medium, it’s a decent collaboration of individuals World Health Organization share ideas and opinion. a decent example is Twitter, a free social
networking small blogging service that enables registered members to broadcast short post and follow referred to as tweets. Facebook, Google and, on the opposite hand permits user to post ideas, pictures, videos, and can let anyone from user’s friends, comments, share, like posts. Social media creates the potential market and an avenue to create a control regarding the business thereby building credibleness, brand, image and name. the number of users of social networking sites create it enticing to marketers and organization alike to venture to social media. Facebook, as an example, has regarding a pair of billion
users across the world. an advertisement on such giant web site will reach bent on a huge audience at a comparatively low prices creating it at the forefront of business deciding.
There is totally different impact of social media on business. Some square measure sensible and a few square measures unhealthy. There square measure 2 main impact of business on social media:

  1. Positive impact
  2. Negative impact


Social media has had another positive impact on business. It helps them generate additional loyalty. the primary means that business will try this is by making their
own page on one or additional social networks and inspiring interaction. Social media permits you to speak and not blink up to now with family and friends round the world. notice new friends and communicates; network with people World Health Organization share similar interests or ambitions. be part of or
promote worthy causes; raise awareness on vital problems. Social media is a necessary piece of your business selling strategy. Social platforms assist you connect together with your customers, increase awareness regarding your whole, and boost your leads and sales. fifty-two p . c of social media marketers believe social media absolutely influences their company’s revenue and sales. It provides individuals the way to remain in contact with those who live far. It lets individuals share fun, fascinating and informative content. It provides a business the way to interact with costumers.
Customers will contact a client service illustration quicker and easier currently than ever before because of social media. Business can even receive, review, and
answer costumer’s grievance, challenges should stay, however the road of communication that after was thumbwheel difficult to ascertain is not any longer nearly as tough to try and do so. it’s quicker currently than ever before to contact the correct individuals and sometimes times while not having to even develop a phone and it’s solely turning into easier as additional individuals and types use social media platforms to stay connected with people that matter most to their business. Customers will currently communicate real feedback in real time like ne’er before, one thing business have strived to attain for a protracted time.

there’s a tiny low a part of the world’s population that it might be nearly not possible for many average humans to ever directly communicate with while not the correct reasonably facilitate. Social media connects United States of America
easier than ever before. Even politicians and policy manufacturers are improbably out there and sometimes baby- faced with backlash because of social media platforms like twitter and Facebook. Some samples of the intercalary worth these connections facilitate are:
 Trust from others networks and audience members.
 The acquisition of quality backlines.
 Potential business opportunities.


Social media channels square measure supplemental to the brand’s web site and, if there’s one, it’s brick-and-motor location. Social media is meant to achieve totally different audience during an attractive, useful, and fun means and refer
those potential customers you will not have ever had the prospect to interact with antecedently to urge to understand and check out your business. This works well altogether cases once done properly. each web site traffic and traffic ought to increase consequently with the free or low-cost utility that’s social media.
within the world of business, sales, and profit, no matter what your trade is and World Health Organization you’re selling and mercantilism to, the main target should really get on the pc. And success, each digitally and historically, is achieved by understanding and delivering the simplest quality client service attainable, and doing everything in your power to confirm your client and potential customers have the simplest attainable expertise together with your company.

Social media is at AN un comparable high, and therefore the range of users goes up with daily. According to “We square measure re Social”, 2019 has already seen three.4 billion social media users. The worldwide total is increasing by nine p . c as compared to last year. Statistics states that social media has penetrated forty fifth of the world’s population. If you run a business, the on top of statistics can tell you that social media selling is AN improbably vital tool in nowadays times. Seventy-one of customers World Health Organization have a decent expertise once interacting with brands on social media die their recommendations to their friends. However, there square measure sure downsides of social media management & selling that you simply ought to bear in mind of if you are doing not wish your company to collapse. If you run a business, the above statistics will tell you that social media marketing is an incredibly important tool in today times.
71% of consumers who have a good experience when interacting with brands on social media pass on their recommendations to their friends. However, there are certain downsides of social media management & marketing that you need to be aware of if you do not want your company to collapse.

Social media permits you to make a whole image for your company. you’ll communicate with an outsized variety of individuals at a time through curated posts and internally created content, and interactions along with your followers. Social media offers you various platforms wherever you’ll build a powerful identity for your whole.

Social media could be a place wherever even little business mistakes will flip pricey. you’ve got no thanks to censor the content and rectify your mistakes while not suffering a backlash initial. discontent customers and sad staff square measure absolve to criticize your corporation, putt you on the spot. a blunder that you just thought was redeemable will find yourself changing into the shaping moment of your business. Customers square measure absolve to state the issues they face once handling your company on social media, and these posts go microorganism from time to time. Taking corrective action is what you would like to seem for.

Social media provides your customers a voice and permits them to act with and regarding you. whereas that’s wonderful once your customers square measure
happy, it will create an enormous downside once sad customers use social media to speak regarding their grievances. Sometimes, customers complain regarding
the merchandise and services you provide directly on social media while not even getting into bit with initially. Negative posts keep stilt au courant your social media company profiles, that creates a general aversion among your followers. because the variety of negative posts goes up, the quantity of followers on your page is absolute to go down. Moreover, you merely don’t have the choice of deleting negative posts as a result of that may cause you to seem shady
and mendacious.

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Competitive Analysis help your content to stand out | Cortexom Innovation

Is competitive analysis help your content to stand out?

Competitive Analysis:
Competitive analysis is a process in which the product or content is compared
with the content or product of the competitive/rival company. With the help of this analysis we can know the differences and the back draws in your content, and we can modify your content according to the present techniques and styles followed by the competitive companies of same product.
For Example:
The style of logo which the other competitive company is following can be adopted to make your logo be attractive and be comprehensible by the target audience. Like the logo used by Coca Cola and Cola Next, they have a texture which relates one another. The steps which are useful in performing the competitive analysis are described below.
Identification of Rivals:
The major need for competitive analysis is to identify the rivals and the same products available in market with its price and specifications. For this purpose, an excel sheet is used to keep record of the data for analysis. You can collect this type of data by using Google to find the competitors in your location.
Content Strategy used by Rivals:
Now in marketing, there comes the content which can be images, videos, blogs, articles etc. For it you can use your competitor’s website to check the images or blogs used by your rival to get an idea about the content suitable for social media marketing.
Identification of SEO structure:
You also need to identify the SEO structure used by the rivals to make your content appear on top and publicly available. You can use keywords in your blog, images and even in the website’s URL.

Text Style & Fonts:
You can use the text style or fonts used by your rivals as you have the same target audience and you can build your content by having an idea from the rival’s websites to use for your content. Actually, you should not do that, but it can help you understand your competitor and the target audience as well.
Unique Ideas:
There are a lot benefits of competitive analysis but there can also be some hazards, mainly the sense to copy content ideas. There are pages, posts, and videos that contain similar information, but your goal would always be to use your own ideas on it to make it uniquely yours. As you complete your competitor analysis, it’s useful to prepare a list of topics, themes, etc. on which your rival focuses. This can help you identify gaps in your own content collection, but its value is more than that. Instead, by identifying the topics and concepts covered by your rival, you can identify gaps in their strategy and set yourself up for growth and build out a unique strategy for your brand.
Social media Activity:
You should know the presence of your rival and their daily activity like doing posts and posting their product specs or information. Accordingly, you would have to appear on social media and interact with customers to provide a better experience working with you. It is a much important for a business to have a strong social media presence. Besides providing a great way for business to interact with their customers and prospects, social media is also an excellent platform for sharing content. According to their activity you should know the following info about your rival’s
social media activity:
 How many followers they have?
 Do they have amazing profiles?
 Do they have profile photos or cover photos?
 Do they post content?
 How often do they post?
 What kind of information they share?

No one can deny the fact that marketing can be extremely cut-throat and tricky, especially for small business. Holding your ground against the big players in the
corporate world with their huge market share and marketing budgets can be nerve-
wracking. This is why it is important for you to know exactly what your competitors are up to and plan your winning strategy accordingly. You never know, you may just be able to beat them at their own that way. This is where having a strong content marketing strategy comes into the picture.
Most of the content that your rivals publish is open to public reading. You can use this as
your advantage. Follow your competitors and monitor which content works with your products or services. Once you have this knowledge, you can control the earning for your business. By following their content marketing strategy, you can know more about the kind of content they choose to publish on their blog (or on other platforms), how their content fares on social media, whether or not their social media engagement growing, the keywords they use that bring them revenue, their strategy for pay-per-click advertising, and how their website and its links are performing and what type of hosting or domains they are using for their websites. If you don’t have a strong content marketing strategy in place already, don’t worry. Last year was great for content and upcoming year is touted to be even better.
Content Trends:
 Just like Facebook and LinkedIn, other social media have been witnessing the
publication of large quantities of free content on their platform. In keeping with
this emerging trend, the upcoming year is sure to allow for more content to be
posted and shared on other social media platforms as well.
 Being original in your approach always pays off. This applies to research for
obtaining consumer insights in real time as well. The idea is to collect and present
fresh data to readers and followers and capture their interest and attention.
 Computers and software are already beginning to write with the help of algorithms. You can see this happening during the preparation of basic weather reports. Such software can take bits of information from thousands of social media profiles and put them together to form engaging, well-timed online stories with offline user experiences.

Some of the Chief advantages of competitor’s analysis are following:
 A better understanding of market
 Better influence on target audience
 Market potential forecasting
 Tracking the change in economy
 Track of new products in market
 Price of products in market
 Achieving a good no of audience