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Advertise Your Business Online | Cortexom Innovation

Best 10 Ways to Advertise Your Business online ?

There are several ways to advertise your business online/offline both. But I’ve discussed some ways that are most common, easier and almost free of cost. By acting on these ways you will get your business more advertised and famous.

  1. Create and verify your Google Business Profile
    Your Google Business Profile is what allows your business to show up in Google Maps results, the local section of Google Search results, and also when someone types in your business name and location the right side Knowledge Panel in Search results. As Google gets better and better at catering its results to the searcher’s location, this free listing should be a top priority. The key to using your Business Profile to promote your business is to verify ownership of your listing through your free Google My Business account. Once you have ownership, you can optimize your listing to show up higher in search results and for more relevant searches. If you’re ranking on Google Maps or showing up in the Local Pack of regular results pages your business is basically promoting itself 24/7. Even better, you can publish posts directly to your Google listing, putting attractive promotions in front of your audience at a time when they have high intent.
  2. Get a website
    Every business needs a website, no matter how old-fashioned your business or clients may be. Your website is the go-to for current and prospective customers. Even if they find you on social media or Google, they will want to go to your website and, like your Google listing, it serves to promote your business around the clock.
    A good business website not only serves as a promotional tool in and of itself it tells the story of your business and what you offer, provides contact information, and reflects your brand’s personality and distinguishing characteristics but it is also essential for measuring and improving the success of your other promotional tactics.
    For example, when you run ads, you need landing pages, which live on your website. When you post helpful information on social media, it should link to its home on your website. With all of your marketing channels flowing into your website, you can use analytics to see which strategies are working best and get invaluable insights about your audience. Although there are completely free solutions to get a website in place for your business, almost inevitably you will need to move to some form of a paid website if you are serious about promoting your business. Having your own domain name, a professional look and feel, and the ability to scale and add features as needed are all essential for growth.
  3. Implement search engine optimization(SEO)
    It’s one thing for you to promote your business, it’s another thing for Google to promote your business. SEO is a set of practices that align your business with Google’s ranking algorithm. But because this algorithm has evolved to use machine learning and user behavior to produce the most accurate and quality results for searchers, optimizing for search engines is really just optimizing for searchers—particularly those searching for what you have to offer. SEO isn’t just one tactic, but many tactics that collectively work together to improve your rank. Also, because Google has superb location-based results, you have just as much of a chance as big retailers to
    show up on the first page of Google without spending a dime. SEO tactics to promote your business include: Adding relevant keywords to specific places on your website.
    Producing original, high-quality content regularly, with tagged images. Maintaining high page load speeds and security. When your business is ranking high in results, Google is basically promoting your business for you—and not just to anyone, but to the people searching for what you have to offer. Doesn’t get much better than that.
  4. Create a business blog
    We just touched on this in the previous strategy, but content is such an important driver of SEO that it really deserves its own category as a promotional strategy. A blog is not LiveJournal for businesses. Sure, you can create some posts about milestones and events, but a lucrative business blog is one that produces educational content, in your brand voice, around questions and terms your ideal customers are searching in Google. These questions and terms are called keywords, and the more content you produce targeting these keywords, the more opportunities you create for your business to show up in search engine results pages. Great blog posts can be any of the following:
    How-toss and instructional posts
    Lists of strategies and resources
    Q&A or interview writeup with an industry expert
    Thought leadership posts
    Example/template posts
    Guest posts
    Customer testimonials or case studies
    Seasonal posts
  5. Share your content
    A blog that shows your expertise, approachability, and genuine desire to help your audience is the perfect promotional tool for a business. So don’t just publish posts promote them! On social media, via email newsletters, or even turn them into downloadable guides to help you collect leads. Better yet, if you produce content with chargeability in mind, your blog posts will likely get noticed by other credible
    websites who will mention and link back to your site on their site or social media feeds promoting your business for you.
  6. Run Google Ads
    While SEO will help you to get to the top of results pages, it is a long-term strategy that can take weeks, even months to start seeing results. For more immediate exposure, and if you have the budget, Google Ads is the way to go. Google ads show up at the very top of search engine results pages, above organic and local listings. And of the search engines available, Google is by far the most popular not only because they control the largest share of search engine traffic, but also because of its high level of flexibility, ad building features, and detailed performance metrics. Though mastering Google Ads takes some time as well as plenty of trial and error, an optimized campaign is far worth the investment. Advertising on Google can be done through text ads on the Search Network or branded banner ads on the Display Network. You can check out our Google Ads crash course here.
    Consumers routinely visit online directories to search for and vet businesses that fit their specific needs. These sites tend to be high-traffic, long-standing websites with high domain authority, so it’s not uncommon for your profile page or your business name to show up on the first page of Google through one of these domains. Online listings do not take long to create and can help enhance your online presence, promoting your business to nearby, high-intent customers.
  7. Create listings on the major directories
    Smaller directory sites pull data from larger ones, which means that by creating listings on the major sites, you’ll also likely begin showing up on smaller directories automatically. Below is a list of the major directories to start with. All of them are free, but often have paid options for advanced features.
    Better Business Bureau
  8. Optimize your listings
    It’s one thing to create a listing, but it’s another to optimize it. By filling out every field in your profiles, adding photos, and collecting reviews, you can improve the appeal of your business and rank above competitors in searches. It’s also important to make sure your information in all of your listings is consistent with the information on your website. Finally, be sure to monitor your listing and fix any inaccuracies, which can happen when listings are auto-populated.
  9. Get online customer reviews
    We just mentioned collecting reviews, but because reviews are so important for small and local businesses, they deserve their own section. Word of mouth is one of, perhaps the most, powerful way of promoting your business to the right people. Testimonials on your own website are great, but reviews on official platforms like Google, Facebook, and Yelp are even better. These websites can increase your exposure, and because they have measures in place to prevent fake or spam reviews, people trust the reviews here more than anywhere else. Plus, reviews are a major ranking factor for local search results.
  10. Monitor and respond to reviews
    Many online directories allow anyone to add a listing, so even if you didn’t list your business, it may still be on there, collecting reviews. Be sure to claim your listings wherever possible, and monitor these sites frequently. This way you can respond to reviews which is another great way to promote your business. Not only can you resolve negative reviews, but the way you answer reviews can reveal your brand’s
    values and give potential customers an idea of what it’s like to do business with you.
  11. Prioritize Facebook
    Facebook is the largest social network online and it can be a great way to keep in touch with existing customers and to reach new customers. Promoting your business on Facebook can vary substantially depending upon your industry, but here are some basics: Create a Facebook business page with your contact information and a CTA.
    Use Facebook events to promote and maximize attendance to your events. Run Facebook live sessions, of tutorials or behind-the-scenes sneak peeks. best ways to promote your business with or without money run Facebook live
  12. Join LinkedIn
    LinkedIn has become more than just a place to post your online resume; it’s also a place to join in on group discussions, connect with potential customers, form new partnerships, or just to do general online networking. Potential customers can check out you or your company before doing business with you to find out how many employees you have and to get more information on the background of the company personnel .
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CRM to your business | Cortexom Innovation

How to apply CRM to your business?

➢ CRM Stands for:
• CRM stands for Customers Relationship Management.
• A CRM system allows businesses to manage business relationships and the data and
information associated with them.

• In the commercial world the importance of retaining existing customers and expanding business is paramount. The costs associated with finding new customers mean that every existing customer could be important.
• The more opportunities that a customer has to conduct business with your company the better, and one way of achieving this is by opening up channels such as direct sales, online sales, franchises, use of agents, etc.
• The greater the need to manage your interaction with your customer base.
• Customer relationship management (CRM) helps businesses to gain an insight into the behavior of their customers and modify their business operations to ensure that customers are served in the best possible way.
• CRM helps a business to recognize the value of its customers and to capitalize on improved customer relations.
• The better you understand your customers, the more responsive you can be to their needs. CRM can be achieved by:
• finding out about your customers’ purchasing habits, opinions and preferences.
• profiling individuals and groups to market more effectively and increase sales.
• changing the way you operate to improve customer service and marketing.
Benefiting from CRM is not just a question of buying the right software. You must also adapt your business to the needs of your customers.
➢ Business Benefits of CRM:
• Implementing a customer relationship management (CRM) solution might involve
considerable time and expense. However, there are many potential benefits.
A major benefit can be the development of better relations with your existing customers, which can lead to.
• Increased sales through better timing due to anticipating needs based on historic trends.
• Identifying needs more effectively by understanding specific customer requirements.
• Cross-selling of other products by highlighting and suggesting alternatives or
• Identifying which of your customers are profitable and which are not.
This can lead to better marketing of your products or services by focusing on:
• Effective targeted marketing communications aimed specifically at customer needs.
• A more personal approach and the development of new or improved products and services in order to win more business in the future. Ultimately this could lead to:
• Enhanced customer satisfaction and retention, ensuring that your good reputation in the
marketplace continues to grow.
• Increased value from your existing customers and reduced cost associated with
supporting and servicing them, increasing your overall efficiency and reducing total cost
of sales.
• Improved profitability by focusing on the most profitable customers and dealing with the unprofitable in more cost-effective ways. Once your business starts to look after its existing customers effectively, efforts can be concentrated on finding new customers and expanding your market. The more you know about your customers, the easier
it is to identify new prospects and increase your customer base. Even with years of accumulated knowledge, there’s always room for improvement. Customer needs change over time, and technology can make it easier to find out more about customers and ensure that everyone in an organization can exploit this information.

➢ Types of CRM solution:
Customer relationship management (CRM) is important in running a successful business. The better the relationship, the easier it is to conduct business and generate revenue. Therefore, using technology to improve CRM makes good business sense.

• Outsourced solutions:
Application service providers can provide web-based CRM solutions for your business. This approach is ideal if you need to implement a solution quickly and your
company does not have the in-house skills necessary to tackle the job from scratch. It is also a good solution if you are already geared towards online e-commerce.
• Off-the-shelf solutions: Several software companies offer CRM applications that integrate with existing packages. Cut-down versions of such software may be suitable for smaller businesses. This approach is generally the cheapest option as you are investing in standard software components. The downside is that the software may not always do precisely what you want and you may have to trade off functionality for convenience and price. The key to success is to be flexible without compromising too much.
• Custom software: The ultimate in tailored CRM solutions, consultants and software engineers will customize or create a CRM system and integrate it with your existing software. .However, this can be expensive and time consuming. If you choose this option, make sure you carefully specify exactly what you want. This will usually be the most expensive option and costs will vary depending on what your software designer quotes.
• Managed solutions: A half-way house between custom and outsourced solutions, this involves renting a customized suite of CRM applications as a tailored package. This can be cost effective but it may mean that you have to compromise in terms of functionality.

The implementation of a customer relationship management (CRM) solution is best treated as a six-stage process, moving from collecting information about your customers and processing it to using that information to improve your marketing and the customer experience.
• Collecting information.
• Storing information.
• Accessing information.
• Analysis customer behavior.
• Marketing more effectively.
• Enhancing the customer experience.

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CPC and CPM | Cortexom Innovation

how CPC and CPM differ in SMM ?

When it comes to buying online ads for your business, the most popular pricing models are CPM and CPC. We hear the question, “Which one should I use?” a lot. Before answering that, let’s define what each of these cost models mean. If you’re looking for what differentiates the two pricing models, you’ve come to the right place.

What’s the Difference Between CPC and CPM?
CPC stands for “Cost Per Click”. In this model, you pay a set amount every time your
ad is clicked. For example, if you were paying $0.40 per click, and your ad is clicked
1,500 times, you would pay the ad network $600 total for your ad. If fewer people click
your ad, you would pay less. CPM stands for “Cost Per Mile”. “Mile” refers to every 1,000 impressions. With this model, you pay a set amount for a network to serve up your ad 1,000 times. This price point is unaffected by whether people click through to your website or not.

Why Choose One Over the Other?
Each model comes with its own strengths and disadvantages. Depending on what you’re
marketing, one of these pricing models may be a better bet. Here are just a few reasons
why you might choose either option. Best Uses for the CPC (Cost-Per-Click) Pricing Model In a CPC model, you only pay for the ads that people click on. No matter how many times your ad has been seen, you won’t have to pay if they don’t click it. This has a distinct advantage – you’re not paying for advertising that might not be leading to direct sales. For this reason, we use suggest using CPC to drive conversions, whether these are website visits or sales. The main disadvantage of this approach is that if your ad isn’t getting much engagement, it may be shuffled out of the advertising network’s rotation
and fewer people might be even seeing it. There isn’t as much incentive for networks to show your ad if people aren’t clicking and they aren’t getting paid. Best Uses for a CPM (Cost-Per-Mile) Pricing Model A CPM model guarantees that at least a certain
number of people will see your ads. That’s why CPM is best used to drive general awareness. It’s the way to go when you’re trying to build brand visibility. Then again, if a thousand people see your ad but few click it, it might feel like you’ve spent your
money in vain. Networks can use tools to ensure these ads are being shown to an audience whose interests may make them more liable to be interested in your product, which can help prevent this lack of engagement.

Which is Best for My Marketing Goals?
Which model is right for you depends on your advertising campaign’s goals. CPC is a good option if your business is an online marketplace or sells products dependent on people clicking through and browsing your website. If what you’re selling is inexpensive or something people could conceivably want to buy on impulse, then CPC
could enable you to only pay for those ads that bring direct traffic to your site. However, if the product you’re selling is a $25,000 piece of machinery or a hefty investment, direct
traffic may not be as important as having a general awareness of your business among people who would be most interested. With CPM, you’re guaranteed a certain number of ads will be shown to your audience since you’re paying specifically for the number of impressions. Put Our Digital Team to Work If you’re not still not sure which one to choose,
Right Idea Media and Creative can help! We’ll work closely with you to determine which digital advertising approach is right for you.

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social media algorithm | Cortexom Innovation

What are social media algorithm?

Algorithms might seem helpful and mostly harmless to the average social customer, helping sift through content and deliver only “relevant” content rather than random posts.
However, marketers that do not fully understand what algorithms are or how they work will find themselves facing a constant struggle. Social algorithms are not as mysterious or spiteful as you might think. If you are like most businesses trying to tackle social media, they are a sort of boogeyman. The great “unknown” that is holding your content down.
Now talk about what are social media algorithm Social media algorithms are a way of sorting posts in a user’s feed based on relevancy instead of publish time.
Social networks prioritize which content a user sees in their feed first by the likelihood that they will actually want to see it. Before the switch to algorithms, most social media feeds displayed posts in reverse chronological order. In short, the newest posts from accounts a user followed showed up first. This is still an option on Twitter to set your
feed to chronological order… Timeline Show me the best tweet first Tweets you are likely to care about most will show up first in your timeline. Learn more Explore Trends Search filters and the same rings true on Facebook. By default, social media algorithms take the reins of determining which content to deliver to you based on your behavior. For example, Facebook or Twitter might put posts from your closest friends and family front-and-center in your feed because those are the accounts you interact with most often.
Chances are you have been recommended videos to watch on YouTube, right. This is again based on your individual behavior, digging into what you have watched in the past and what users like yourself are watching. Elements such as categories, #tags and keywords also factor into recommended content on any given network.
Now talk about why are the social media algorithms so controversial Well, much of the reason why algorithms are so controversial is because of their impact on reach.
Spoiler alert: algorithms are not necessarily perfect. Not by a long shot. There are plenty of instances of algorithms seemingly “hiding” content on Facebook at random despite being optimized to a T. On the other side, there is a well-documented phenomenon on YouTube of videos surging to millions of views out of nowhere after being recommended to seemingly random viewers. Algorithms are constantly evolving, attempting to work out the kinks and provide the best user experience possible. As a result, marketers have to
consistently adapt to him. This means consistently experimenting with content and changing up marketing strategies. Now talk about why social media algorithms exist There is a ton of content floating around in the social space. Like, thousands of posts, photos and videos published per minute. Without social media algorithms, sifting through all of this content on an account-by-account basis would be impossible. Especially for users following hundreds or thousands of accounts on a network, so algorithms do the legwork of delivering what you want and weeding out content that has deemed irrelevant or low quality. In theory, that is. There is also the belief that social media algorithms exist to push brands to pay a premium for social ads. The belief is that if brands cannot reach their audience organically, they will turn to ads instead. Obviously, this means more money for social networks. This point-of-view might seem cynical or even paranoid, but social marketers know that changes in how social media algorithms prioritize paid
and organic content can have a huge impact. Regardless of why social media algorithms exist, the fact remains that they are not going anywhere. For brands, this means learning what algorithms “want” and likewise what might cause content to be viewed as low-quality or irrelevant to their audience. Now talk about why do social media algorithms work Algorithms are as simple as they are complicated. Sure, the function of an algorithm is to deliver relevant content to users. However, under the hood, algorithms involve machine learning and data science. They are capable of parsing data and ranking posts based on criteria that, quite honestly, the average marketer will probably never truly
understand. That said, algorithms are not giant question marks, though. Sometimes networks are transparent about what will help content rank and be seen as high quality on their platform. Take the recent Facebook algorithm changes, for example. Facebook
explicitly laid out some ground rules for accounts looking to stay in their algorithm’s good graces: prioritize meaningful conversations over transactions, stop engagement baiting and publish more native video content. Networks are traditionally vague about the specifics of their algorithm and understandably so. However, through experimentation and trial-and-error we can sniff out changes to any given algorithm. For example, some marketers suspect that the Instagram algorithm is starting to crack down on brands that are too explicit about social selling and transaction-specific posts.
Determining how algorithms work requires both experimenting firsthand and listening to what networks are saying themselves. It can be a tedious process, but a necessary one. Now talk about how to decode and outsmart social media algorithms Marketers often look at social media algorithms as roadblocks. Rather than try to fight with algorithms, it is more prudent to understand how to craft the sorts of posts that algorithms want to see.
Between trial-and-error and what we know about the current crop of social media algorithms, there are actionable steps marketers can take to optimize their posts. The key is finding a balance between what an algorithms wants and creating compelling content for your audience. Although no two algorithms are the same, here are some general
algorithm-outsmarting strategies that work across all social channels. Ask questions and encourage comments from your audience For starters, social media algorithms treat engagement likes, comments and shares as a sort of snowball effect. That is, the more engagement a piece of content gets, the more likely it is to be rewarded by the algorithm.
Perhaps one of the easiest ways to encourage engagement is by asking questions of your followers. Serving as a sort of call-to-action, question- based posts are an easy way to encourage interactions and connect with your audience at the same time.
Tag other accounts in your posts Simply put, tagging other accounts serves as a sort of invitation for other users to check out and hopefully share your content. If you are mentioning another business, brand or customer, make sure you tag his or her account
accordingly. This same logic can be applied to tag-a-friend posts where followers are
invited to tag friends-and-family in response to a question or comment. These types of posts should be used sparingly so they are not treated as engagement bait, but are especially useful for major promotions such as giveaways. Tack on the right hashtags
Hashtags essentially make your content searchable and therefore extend a post’s reach by attaching it to a category. As far as social algorithms go, hashtags assign a category to your piece of content to make it more likely to appear to users interested in that tag.
There is plenty of debate in regards to what’s “optimal” in terms of tags, but you can check out our guide to hashtag analytics to learn more. As a rule of thumb, tacking on a tag or two is fair game across all networks for the sake of categorizing your content and campaigns. Optimize your post timing to encourage engagement Timing is a huge factor in determining how much engagement any piece of content gets. For example, posting when your audience is most likely to be active means that your posts are more likely to be seen and replied to. Based on our research, the best times to post on social media vary from network to network. That said, there is no denying that timing has a significant impact on engagement rate. To ensure that you are tapping into these times, a third-party social scheduling tool like Sprout is a must-have. Additionally, Sprout features such as Viral Post automatically hone in on posting times that will result in maximum reach and engagement. Figure out your publishing frequency No matter what network you are publishing to, you should strive to be an “active” participant. In other words, social media algorithms tend to reward accounts that post on a frequent basis rather than every now and then. This is why it’s important to come up with a content calendar that allows
you to regularly post to each respective network. You can likewise cross- post your content across networks Facebook, Instagram and Twitter to squeeze more out of your content creation efforts. In many cases, it makes sense to cross-post your content to squeeze more out of your creation. For example, check out how Vegemite takes this post
on Instagram… and “double-dips” it on Facebook where it gets even more engagement. Tools such as Sprout’s social publishing suite make it a cinch to schedule and fine-tune your content across all social networks in one place. Publishing more video content across all network As a growing trend, all networks’ algorithms reward native video content video published to that platform, not an external link. Whether it is a Vine-style looping video or a mini-commercial for your business, any type of video is fair game. Facebook has been explicit about the need for brands to produce video, as has the Twitter algorithm. Mind how you present your likes craft your captions
Very rarely will you see posts promoting a link and nothing more score much engagement. There is a reason for that. Social media algorithms do not want to see
accounts just drop links and walk away doing so is spams. Instead, it pays to provide context to your links and promotions. Rather than be purely transaction, spice up your captions with some commentary or even some humor. Meanwhile, let your link serve as your call-to-action. As a side note, try to tone down transactional terms “BUY NOW” which could potentially flag your posts as being too sales. There is nothing wrong
with promoting products or sales via social, but how you package them to your followers matters for the sake of reach. Measure your social media performance via analytics Without analytics, it’s impossible to know how the various social media
algorithms are treating your content. Tools such as Sprout can clue you in on clear connections between your top-performing posts and each social network. Spotting trends and spikes in engagement, you can determine for yourself what to post (or not) based on your engagement rate. The more data you are able to gather, the better.

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Decode Social Media Algorithms | Cortexom Innovation

How to Decode Social Media Algorithms ?

➢What is social media algorithm
➢Why we need to understand the algorithm of
social media
➢Which Social Media platforms using Algorithm
➢How different social media platforms using
➢How we can decode own social media
➢Pro & Cons Of Algorithms


A social media algorithm is a set of rules and rules created by social media platforms to show the user what they want and changing the user interface according to user interest.
• In simple word, it runs according to your interest in that post or product.
• It automatically generate a top feed for you that you have visited more.


As we are living in the world of technology and internet. When we connect with internet, we are directly connect with all over the world and they get all our device information. The algorithm made by branded companies to keep your data in their server and they will saw you that information which you have been search before. As they are connected
with each other. They have design their algorithm like the following points.
• When the user search for any product on social media they record their history and show these products in their feeds.
• When the user spend too much time on one content, they also locate it and shows the
related content in the feeds. The whole social is connected and all these algorithms works only to get data and generate the customers for big companies.



All big companies using the algorithms, and their algorithms vary from company to company so lets start discuss some of them.

And many mores.

Facebook: As we all know about Facebook , it’s a free app , but we have never think about that why its free , why this company do not take money for using
app. The reason is that they get money from social media marketing by promoting brands, films, politicians, etc. They get all their data and store them. E: g; The person uploaded his picture in 2013, but he can see it on single click.
The Facebook works on the following basis:

• They sequence the content on whose people you have comments, likes.
• They sequence the number and lengths of comments, like.
• They sequence the content which you have been searched before.

Instagram: The Instagram is also using the algorithm, but they work on the following way.
• They shows the recent post to the user.
• They shows the posts which have been more like.
• They also priorities those posts who has trending tags.

Twitter: The twitter is also using many people in the world, it also work on algorithms. Its way of working is
• They priorities the recent posts.
• The most like and trending tweets on twitter.
• The hashtag and the higher rates of followers.

YouTube: The YouTube is the video content platforms and has millions of active users, and they also wrote the algorithms to engage and attract the community. And its algorithms decode in the following way.
• They shows the videos of those channels which you subscribed.
• Shows the related videos you have watched before.
• Shows the viral and trending videos.


As we have discussed about many social media platforms and their algorithms and know that how they works.
Why we need them?
We need these algorithm to increase our social media users and keep them to attach with this social media platforms.
How It can be work?

• First of all we need to know that what is user our demand.
• To Find this we need to work on SEO(search engine optimization).
• We have work on the codes that the users sees only that information which we want to show him.
• We decode the user the interface in that way which is more friendly to user and it can
automatically changing the feed according to different criteria which have written in our code.

• The algorithm can increase your app rating within a days.
• It unforce the user to spend more time on this app.
• It can give you a large amount of business.

• The algorithm play with your mind.

• The reduction of job will happen in future as the all the work shifting from men to computer due to artificial intelligence.
• It can take all your data and create the content on them.


The world is changing very rapidly and we are shifting from petrol to electronic and Artificial intelligence to neural networks. In this fast world the social media has played a major rule. The most profitable companies of these world belongs to IT field and their owner are super rich. So their money is only depend on these social media platforms by
selling the users. So they invest more money on the computers and make the super computers which can control whole data of this world lonely. The quantity of data is very high that to control this kind of data they wrote a millions of lines of codes in the
form of algorithms. These algorithms are user friendly and work on artificial intelligence. They can change the user interface according to the searches. They will automatically shows you that data which you have searched most. As I have mentioned before that how different platforms use different kind of data according to their contents.

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Social Media Competitor Analysis | Cortexom Innovation

what are the best third party competitor analysis tools for social media marketing?

Social media competitor analysis is a kind of analysis which is prepared with the help of examining social media competitor’s performance. Although it contains data that is public, compiling and analyzing it correctly according to the right tools and experience.
The success or failure of your work on social media is the position that you have gained among your competitors in a competition. You have to target your competitors as a benchmark when evaluating your social media outlook.
Tools :
There are 5 best third party tools for analysis of social media marketing

  1. Sociality
  2. Social bakers
  3. Sprout Social
  4. Hoot suite
  5. Brand watch
    Sociality :
    Its all about to bring your all competitors at one platform. You have to prepare
    your Facebook, Instagram and twitter report. You can make these reports in a few minutes. Now you can measure your performance and your competitor performance your have to make your fan base more stronger than your opponent’s fan base.
    Social Bakers :
    Social bakers is one of the best and one of the largest social media portals that offers in depth analysis in the Social media. Social bakers that strengths its structure everyday, that has been working since 2009. Its main purpose is to

measure and analyze the social media work of the opponents companies and the
effectiveness of social media marketing across all major networks will increase.
Sprout Social :
Its is one of the best tool to measure your social media account. Its is used to
make comparison of key performance metrics and the contents that makes you better than others. Sprout Social’s competitor reports can make you know about the tracks that are fundamental like audience growth, engagement, and post the volume for every network. In this stage you can examine your followers in detail according to demographic characteristics.
Hoot Suite :
It is the most effective tool for social media. Hoot suite is the best tool for managing, analyzing, and listening to the content. It is also used to follow your opponents, their social media activity, you can also look for specific keywords and hashtags and also you can see their customers perceive them.
Brand Watch :
With the help of brand watch Your competitor Analysis tool you will know how your brand performs with your opponents. With the help of brand watch you can gain and use your insights to reshape and improve your plans and strategy about your social media. By measuring your customers preference and their choices it will helps you to improve and add context to your competitor analysis.

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Social Media Support SEO | Cortexom Innovation

Is Social Media Support SEO ?

The short answer to the question of whether social media helps SEO is yes, but not in the ways you imagine. However, for the most part, SEO experts talk past each other with respect to social media. This is because there are several types of relationships between social media platforms and search engine optimization. Each helps SEO in a different way…


CONTENT PROMOTION : One of the most core functions of social media is content sharing — it’s the primary way users engage with social media sites. Irrespective of
whether it’s through photos, live streaming, or videos, it’s some form of content…If
you’re producing great content but it doesn’t reach your audience, all your hard work
proves to be futile. This is where social media plays a critical role: it empowers you to promote your quality content on news channels and to a fresh audience, giving a boost to your brand. While the links from your social shares may not have the same SEO value as backlinks from authoritative websites, they can influence on-site engagement and bounce rate. If you produce killer content, people will stick to it, and the resulting engagement metrics will send positive signals to search engines.

Google reviews bounce rates while sorting rankings because high bounce rates usually
indicate that a site has a poor user experience. If a user lands on your webpage from
search but immediately bounces, it indicates the content is probably not useful and your
page might not be a good result for that search. There’s no better way to improve your site’s authority than giving your audience a high quality experience, and that comes by delivering killer content. Social media provides another channel to deliver that content…

SOCIAL SIGNALS : The most commonly discussed relationship is social signals such
as Facebook “likes” or “shares” and Google Search Engine Result Pages (SERPs)
rankings. Time and time again, correlational studies have shown a strong connection
between the two. However, correlational studies cannot show that social signals caused
the rise in rankings.
What social signals can do is increase the visibility of a blog on a social media
platform. As social signals accumulate, more and more people will have the chance to
click through to the web page.
According to Google, traffic itself is not a ranking factor. However, backlinks from other
websites are one of the most important ranking factors. This is important because there
is only one way for your website to gain backlinks: a website owner or blogger must
know the article exists (assuming you aren’t engaged in guest posting or other outreach
link building methods).
Increasing traffic heightens the chances that one of these owners or bloggers will find
your article and then create their own blog, which includes a backlink to you..

SOCIAL PROFILES : Have you noticed that some of your recent Google searches
have resulted in the appearance of social media profiles? This is because, as Matt Cut
mentions in the video above, that Google crawls social media sites the way Google
crawls regular sites. This creates a chance for what is known as “SERP domination.”
Instead of taking up one place on the first page of Google rankings with your blog,
social media profiles present the possibility of ranking for both your blog and your social
profile. This makes it more likely that a user will click through to a page that is related to
your business…

SOCIAL BACKLINES : The importance of social backlinks to SEO is another area of
contention. On one side, SEOs point to the fact that backlinks boost rankings and social
media sites are crawled the same way that other sites are crawled.

Other SEOs point to the fact that social media backlinks are automatically considered
“No Follow” by Google. Links with a “No Follow” attribute will not contribute PageRank to
a website. The response to this is that social backlinks may contribute to other ranking
factors such as brand signals. At the same time, social backlinks create more avenues for traffic to flow to your blog. As mentioned earlier, this increases the chances of earning backlinks that do contribute “link juice” in the form of PageRank and other backlink-related factors…

BRAND SIGNALS : As early as 2012, Moz spokesman Rand Fishkin uncovered a
potential ranking signal known as “co-citation.” Co-citation occurs when the same brand
is mentioned on two different websites, but there is no hyperlink between them. Instead,
both websites link to a third website, which does not mention the brand.
Beyond co-citation, recognizable brands get preferential treatment on SERPs. Search
Engine Journal found that when a SERP returns similar results, 70% of people choose
the website with the most recognizable, authoritative brand. Social profiles help establish a brand identity and makes the brand more visible across the web. Fish kingies as far as to say that strong brand signals such as owning social media profiles may be a ranking factor. However, no studies, correlational or otherwise, are provided to back this up…..

LOCAL ENGAGEMENT : Social platforms also provide an opportunity to engage with
local communities, eventually sending local-specific authority signals to search engines.
This can be accomplished in a variety of ways, but the two easiest are interacting with
local brands on social media and using social media to promote your involvement in
local events. To engage with local brands, research the brands in your area and find local companies that share your ideas and beliefs. Some potential ways to engage include sharing each other’s important updates, hosting live discussions, and guest blogging on each other’s websites and promoting the posts on social media. Whenever you participate in a local event, trade show, or festival, take pictures or create enticing videos and make a post about your experience. Share your post on social media and be sure to invite the event participants and other local residents to engage. If you have a blog, start creating locally-relevant content to attract local audiences. You can also include Q&A styled content that targets voice search queries that can help you rank for common local search queries like [Best restaurants in New York] or [Which is the best Chinese restaurant in San Diego]. If you’re a local business, local SEO should be a top priority. Social media can help attract local visitors to your site and send positive signals to search engines…

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SMM worth in 2021 | Cortexom Innovation

Is SMM worth in 2021 ?

In order to answer it, first we need to know that what is SMM.
SMM stands for Social Media Marketing. That means to promote your business with the help of social media.
Social Media.
These are the websites and applications which allows user to interact to each other and share content (weather it is in picture form or video form) on internet, it is called social media.
Types of Social Media.
There are several types of social media.
Social Networks.
These are those websites and apps where you can share your ideas and connect to other people. The most famous social networking sites are Facebook and Twitter, with more than 3.07 million active users globally.
Media Networks.
Are those websites and apps which only allows to share media (videos and pictures) on them. The most famous medial networking sites are YouTube and TikTok , with more than 2.98 million active users globally.
Discussion Network.
Are those sites and applications which allows large amount of people to interact and discuss about their niche.
The most famous discussion networking sites are Discord and Quora.

Business on Social Media.
Many entrepreneurs like me run their small businesses on social media. Because it’s a very large market to sell on. There are billions of active users available on them. During the pandemic, we have seen ecommerce generally and on social media both get a huge growth. On the other hand local businesses went down and unfortunately they have to close their businesses. Now a days mays local business owners shifting their traditional businesses on social media. From last 10 years we are seeing people selling
physical products on social media, but now things are changing. Now people are also selling services online using social media, like plumbers, electricians etc. because people are still worried to go outside so they order that what service they want and the service provider comes at their door steps.
But the real question, is SMM worth in 2021
Yes! SMM worth in 2021, Because social media in 2021 is getting better and more important than ever. Social media has proven its worth during pandemic and shown that it is a valuable mean for business owners to convert social media consumers to their customers. But smm requires to go with trends in both technical and social developments.
Social media trends.
It is important to go with the trend to get organic reach and engagement because it is very important to do it. Because now a days people have trust issues and they hardly trusts and take advertisements seriously. Most of the people trust customer opinion. Social media suggests that instead of advertising your product, send your product to famous bloggers, reviewers because they have influenced lots of people and they have built trust with these bloggers and influencers.
Optimizing social media.
If you want to gain organic traffic you must have to optimize your social media profile. As we know the algorithm shows reverent content to the consumer. The algorithm always tries to help people. So try to interact to your customer community and ask them what they want, what they like, what they dislike, try to get their opinion, give them pole to decide, plan some giveaways, after doing this fetch that data and
give them what they want.
Social media strategy.
It is a summary of your plan you want to execute to boost your profile. Chose a smm goal which helps your business. Make smart goals to achieve which also goes successful and gives back your investment. Your goals must be specific, measureable, attainable, reverent, and time bonded.
Track insights.

Number of insights like impressions, engagements, likes, etc. it is easy to track but very difficult to improve. Try to improve them by engaging and interacting to the people and track what they really like and then target them.
Learn about audience.
Learn about your audience is the key to success on social media. So that you create content according to their interests. You must know these things about your customers’ age, location, interests, and average income. Etc.
Identify your competitor.
Get insights of your competitors. Try to get your product quality high and price low to attract their customers. Give them discounts
Do social media audit.
There are lots of websites which audits your profile and give you info about your profile that what you are doing right and what you are doing wrong.
Find inspiration
It is important that your brand be unique, you can still draw inspiration from other businesses that are great on social.
Create a social media content schedule.
Sharing good content is essential, of course, but it is also important to have a plan in place for when you share content to get the maximum engagement.
 Evaluate strategy.
Your social media strategy is a highly important document for your business, and you just cannot assume you will get it exactly on point at the very first try. As you start to implement your plan and track your results, you may find that some strategies which don’t work as well as you would expected, while others are working even better than expectations.

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Avoid backlash SMM | Cortexom Innovation

How to avoid backlash SMM?

Social Media :
Social media is a great place for brands to connect, communicate and engage with customers. The social media platforms provide a quick and easy way to directly interact with customers. All the brands whether big or small are harnessing the power of social media to create loyal customers, brand advocates and brand influencers in the competitive digital space. Making your presence on the social media is a must
to create an enriching overall digital experience with your customers. But before joining the social media, you as a brand need to have a contingency plan in place. Like the famous proverb “hope for the best but prepare for the worst”. Even with your best of abilities, good intentions, there will be times when customers are not happy and they may lash their frustrations using social media. You need to take the good with the bad. Negative comments, complaints, customer grievance are all part of social media

How to avoid backlash
 Do not delete negative comments
 Take the conversation offline
 Do not provide a generic response

 Have a dedication team/person
 Integrate social channels with CRM
Do not delete negative comments:
If u notice a customer leaving a bad review or a negative comment, do not ever delete comment to come across as a good brand .Deleting a comment will frustrate the customer further ad can lead to many more people to join the frustration gang.
Instead, if there is a mistake from your end, be humble and apologize the inconvenience and provide a solution. Be sincere, transparent and genuine in your communication .Try to respond quickly especially when it is negative, do not take more than an hour to respond because customers expect a quick reply on social media
Take the conversation offline:
Not all conversation can be made in public. It is better to stop negative comments at the earliest and take the conversation offline. Provide a phone number or e mail ID to reach out in time to discomfort. Always handle tough responses in one to one manner rather
than in public. Remember that many other are watching on social media.
Do not provide a generic response:
Providing a generic response will frustrate the customers more. Do not depend on templates to help u in tough time. Always address the customers by name and provide
specific answer to the problem. Tell your customers what to do next if they have any problem with your product. Direct term to help center, custom support and state the exact time needed to fix the issue. If u do not have the solution ask for more time and
communicate when your team back with the solution. Be specific, personal, clear, honest and transparent in your response. Have a dedicated tea .When u are present on social
media, negative comments are common thing to expect. Do not expect it to go smoothly always. To handle negativity, have a dedicated, trained team who knows how to conduct in public space and manage the brand image. Though it seems like a additional cost, it pays back heavily in tough time. It is advisable to have a trained, dedicated team or
person and a clear escalation to deal with the problem.
Integrate social channels with CRM:
Integrate social channels with customer management tools will help u track ad manage our customer better. Considering various social channels, it is almost impossible to track them all manually. Depending on the customer volume engagement, priorities, social,
channels. Once u link your social media channels with CRM, it is easy to unified notifications from across channels. Always keep your response simple, clear ad short. A
good rule is to finish your response well I three sentence. Always remember u are interacting with a human on the other end be humble, friendly and polite in your
response. Having a social media policy, FAQ pages, and crisis management plan will come in handily.