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Why are Social Media Algorithms So Controversial | Cortexom Innovcation

Introduction:
Social Media is an Internet-based media and a highly interactive mass communication platform. Unlike traditional media, social media reduces limitations on the creation and release of content by users. Recent years have observed the rise of a circumstance in which many topics spark heated debates, which shows the collective attention regarding public events. Social media opens a way for analyzers to learn public emotions, moods, and opinions. The controversy is a disagreement, often a public one that involves different ideas or opinions about something (from the Cambridge Dictionary). The research efforts on investigating the controversy on social media.

Algorithm:
An algorithm is a mathematical set of rules identifying how a group of data behaves. In social media, algorithms help to maintain order and assists in ranking search results and advertisements. On Facebook, for example, there is an algorithm that directs pages and content to display. Algorithms are always unmistakable and are used as specifications for performing the following tasks:
Calculations.
Data processing.
Computerized reasoning.

As an effective method, an algorithm can be expressed within a finite amount of space and time.
Social Media Algorithms:
Social media algorithms are a way of sorting posts in a user’s feed based on relevancy instead of publishing time. Social networks prioritize which content a user sees in their feed first by the likelihood that they will want to see it. As of last year, there were approximately 4 billion internet users, and of these users, about 3 billion were on social media. Since algorithms that naturally make decisions about content can be said to be simply “following orders” from those that automated them and utilize them on social media platforms.

Types of Social Media Algorithms:
Social media algorithms vary by platform. Therefore, you can break it down by social media brand. The main platforms are Facebook, Pinterest, LinkedIn In, Twitter, and Instagram. New social network sites will have a hard time succeeding unless they have a unique function. Instagram and Pinterest fit the bill. The adoption rate of both sites is quite high, especially in the US where 10% of surfers have already discovered Pinterest and 7% are using Instagram. Also, users of both sites are very dynamic and intend to spend more time on these sites in the future. Here is a look at each and how they are currently ranking content and users
Facebook:

Relevant customer engagement is the key to Facebook’s algorithm layout. It is created to intensify the importance and viewer of local, familial, and friendly posts, rather than business posts. Paid content is ranked separately butt still revolves around engagement, customer response, and relevance to the subject matter. But now in 2021, the Facebook algorithm is made up of four main ranking signals: regency, admiration, content type, and relationship. In the first three months of 2018, Facebook located and discarded more than 500 million false accounts.
Pinterest:

Pinterest has a very different layout and follower strategy but it counts as a social media platform, nonetheless. Its guided search method uses data collected from past content interactions to encourage new links. For example, if you have recently viewed hairstyles, Pinterest will show you more hairstyles the next time you log in. The benefit to this interest-themed algorithm is that it is always showing the user something Pinterest knows they like. This makes the content more likely to be consumed and enjoyed.
LinkedIn:

Known as a leader in B2B marketing, LinkedIn is a social platform for networking, rather than building followers. It is currently the most common platform for Fortune 500 company use. The site has developed an algorithm based on connection and engagement, so its relevant content is the key to LinkedIn success. Even if you do not have a lot of links in your networking chain, You can build this later if you have read-worthy content.
Twitter:

Twitter is unique in that it ranks its posts not only by relation to the user but to the time and date posted. The number of comments a Tweet has will also affect its rank.
Instagram:

Instagram is about showing as many people as much information as possible. That’s why, its algorithm focuses on every feature of social media, from relevancy and connection to engagement and content popularity. The reasoning behind the Instagram algorithm is to encourage comments, shares, likes, add and further posting.

How does it Works ?
In 2017, Facebook was the 3rd most viewed website on the globe, after Google and Youtube. With so many users on this platform, there is a need to create order and an algorithm does just that it. Social media algorithms are always changing, making it difficult to keep up with marketing codes of conduct. Depending on the platform you use, your social media expectations will differ.

What algorithms are used in social media?
Promoters often look at social media algorithms as barriers. When in doubt, experiment with different types of content. Image-based posts versus text-based posts. Long-form versus short-form videos. Content with links versus content without links.

Controversy on Social media:
The phrase “Controversy on social media” refers to a common task: identifying whether a topic induces polarization of individuals. The research efforts investigating controversies on social media have two threads: content analysis and social analysis. Also, social media platforms are using AI to make sense of the pool of human data. Such advanced algorithms can keep a check on millions of comments or data to understand setback trends to provide a customized experience.
Do Social Media algorithms erode our ability to make decisions freely ?
Social Media algorithms, artificial intelligence and our own genetics are among the factors influencing us beyond our awareness. This raises an ancient question: do we have control over our own lives?
Have you ever watched movie or video because YouTube or Netflix recommended it to you? Or added a friend on Facebook from the list of “people you may know” ? These platforms are driven by algorithms which rank and recommend content for us based on our data.

How to beat social media algorithms ?
Following are the ways by which we can beat the social media algorithms:

Post at the right time.
Avoid outbound links on social.
Tag your location.
Upload videos to social platforms first.
Support real-time videos.
Use Chatbots within Facebook Messenger to attract users.
Discussion and conclusion:
Prior studies that employ community-recognizing to explore a controversy on social media have presented certain restrictions. These studies work under interactions among users indicate endorsements. However, the UGC generated from these interactions contains either positive, neutral, or negative sentiments. Only re-tweets reassure the assumption. Consequently, the absence of rich UGC can lead to an undependable analysis result. On the other side, social media platforms always acknowledge, whether they want it or not, they play a key role in the way citizens news, information and opinion today. The freedom of expression and the press of social media platforms should also receive the protection that is afforded to other media. While this means that they have the right to use their algorithms to achieve whatever goals they set for themselves, they must understand that. Social media companies are free to rely on programmers to design algorithms but they should seek the cooperation of people with experience so that social
values are learned through their profession.

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Social Media Marketing | Cortexom Innovcation

SOCIAL MEDIA MARKETING

INTRODUCTION:

Social networks are communities of people who typically share a common behavior, idea
interest, activity. A social network indicate a graph of relationship (social familiarities) within a group of individuals (people, association). The most popular sites Facebook, google+, Twitter, LinkedIn etc. In fact usage of social media marketing site has been so diverse that many people use it for more than just entertainment. Today these websites provides a host of opportunities to its User ranging from marketing their product increasing awareness on social issues, sharing photos, video calls, joining groups and
form of interests promoting an idea, finding family roots finding a lost friends, gaming and entertainment application and so on. Social Media Marketing is widely used in various business, banking, retail marketing, B2B marketing, travel and tourism marketing so on. Social Media Marketing is marketing is focus on people, not on products. With explosion of internet based messages transmitted through the social media, they are now
a main factor in influence many aspects of consumers behavior such as
-Awareness
-Consideration
-Information gathering
-Opinions
-Attitudes
-Purchasing decisions
-post purchase evacuations

Also, what is important about Social Media Marketing is that marketer can listen, track,
measure what is shared on the social media in order to improve the offered message and adept it more to the customer need. The internet has become the most common tool that consumers use to find Information on products and services that they are considering buying. The effects of social media are really important as a social feedback loop is created through the use of social Media and will highly influence the consideration stage of the purchase channel. Social Media Marketing services in Pakistan and the world can be utilized to gain maximum visibility, improved sales . and better brand awareness . Companies offering different types of digital types of digital services use a number of social media marketing platforms to help businesses promote their business . Therefore social media largely effects customers purchase decisions , became consumers usually seek other opinion and recommendations . It has helped a number of online business to constantly contact their users in very effective way. 8Essential elements of Social Media Marketing strategy

1: Identify Business Goals

Every piece of your social media strategy serves the goals you set . You simply cannot move forward without knowing what you are working toward. Look closely at your company’s overall needs and decide how you want to use social media to contribute to reaching them.

GOALS
1.TIMELY
2.SPECIFIC
3.REACHABLE
4.ETHICAL
5.MEASUREBLE
6.ACHIEVABLE
7.RELASTIC

2: Set Marketing Object

Goals are not terrible useful if you don’t have specific parameters that define when each is achieved. For example if one of your primary goals is generating leads and sales. Your objective of increasing leads by 50% may be specific, measurable, achievable and relevant, but if you do not set a deadline for achieving the goal , your efforts, resources and attention may be pulled in other directions

3: Identical ideal Customers

When you know your target audience’s age, occupation, income interest, pain, problems,
obstacles, habits, likes, dislikes, motivations and objects, then it’s easier and cheaper to target them on social or any media. The more specific you are, the more conversations you’re going to get out of every channel you use to promote your business.

4: Research competition

When it comes to social media marketing researching your competition not only keeps you apprised of their activity, it gives you can an idea of what’s working so you can integrate those successful tactics into own efforts. The most important activity to look at is engagement. Even though page admins are the only ones who can calculate engagement rate on a particular update, to you can get a good idea of what they’re seeing.

5: Chose channels and Tactics

Many businesses create accounts on every popular social network without researching which platform will bring the most return. You can avoid wasting your time in the wrong place by using the information from your buyer personas to determine which platform is best for you. Your tactics for each social channel rely on your goals and objectives, as well as the best practices of each platform.

6: Create a Content Strategy

Content and social media have a symbiotic relationship: without great content social media is a meaningless and without social media nobody will know about your content. Use them together to reach and convert your prospects. Thera are many studies that give you as specific time when you should post on social media. However, I suggest using those studies as guidelines rather than hard rules. Remember, you audience is unique, so you need to test and figure out the best time for yourself.

7: Allocate Budget And Resources

Make inclusive list of the tool you need (e.g., social media monitoring, email marketing and CRM), services you’ll outsource (e.g., graphic design or video production and any advertising you’ll purchase. Next to each, include the annual projected cost so you can have a high-level view of what you are investing in and shoe it affects your marketing budget.

8: Assign Roles

Knowing who’s responsible for what increase productivity and avoids confusions and
overlapping efforts. Things may be a bit messy in the begging, but with time team member with know their roles and what daily tasks they’re responsible.
Your Turn Your social media marketing strategy isn’t written in stone. As you move forward, you may discover that some tactics are not working as well as you thought they would. Always try to adapt quickly and introduce the new changes to your overall strategy. This can be achieved by channelizing a greater part of promotion and advertising budget for activities such as networking, volunteering, hosting events and so on. Social Media for Business to Business Marketing Social Media usage create opportunities, social media usage helps in understanding costumers, social media usage help in relationship management, social media aids in relationship sale performance and social media usage help in outcome based sales performance.
 FACEBOOK FOR 2B2 MARKETING
 SOCIAL MEDIA FOR BUSINESS TO CONSUMER MARKETING
 SOCIAL MEDIAFOR TRAVEL AND TOURISM
 TWITTER FOR THE TRAVEL INDUSTERY
 FACEBOOK FOR BANK MARKETING
 SOCIAL MEDIA FOR RETAILERS

10 SOCIAL MEDIA MARKETING DO’S

  1. Save Time, Re-purpose Content
  2. Interaction is Where It’s at!
  3. Try Multiple Media Types
  4. For Pete’s Sake! Make it Searchable
  5. Keep clam in crisis
  6. Customize the Flow
  7. Don’t let Just Anyone Represent Your Brand
  8. What was The Purpose of This Again?
  9. Pull out the Tool Box and Find your measuring Tape
  10. Be Innovative, Or At Least to Open to Innovation
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Which Social Networks are best for social media marketing | Cortexom Innovcation

Start your business by social networks and make the best profit. Use your social media apps in a better way and start earning ; no interview ,no degree. Just skills. Make a better profit than a company or shop by social media marketing . World class opportunities on your doorstep .

Most popular social media networks:
Top five and the most popular networks in the world of social media.

  1. Facebook.
  2. Instagram
  3. YouTube
  4. Pinterest
  5. OLX
  6. Link den
    Social media advertising:
    Advertisement on social media networks is the best way in social media marketing.any one can become a billion .If he /she has skills and can do a little effort.

Marketing on Facebook:
The ads we see on the Facebook are paid.There are many facbook ads format. All you have to do is to add a unique advertisment that attractes people’s attention. Advertising on Facebook can be the most rewarding,becasuse 2.8 billion people use Facebook And many people have more than one account and pages. And Facebook is one of the biggest social network .Facebook can be very beneficial for social marketing

  1. Make a page of your brand or company or product.
  2. Add the video for your advertisement.
  3. News feed .
  4. Keep the ads up to date.
  5. Try to answer the questions of the people
  6. If someone wanted to buy your product then deal him/her in good manner By using this technique the customer will advertise your brand and your products by telling to his/her Friends ,relatives etc.
  7. After some time you will be able to handle a small business.
  8. And gradually you can grow your business even more.

Marketing on Instagram:
Like other social networks, Instagram can also be used for social media marketing Over 1 billion people in the world use Instagram .New generation loves this social network very much because actors , singers, politicians, cricketrs,football players, hockey players and almost all celebrities use this app. On Instagram you can start small and big business by advertising your company, brand or product which can be seen by people of every type and every class. We can use the same advertising methods on Instagram as we did on Facebook Actually Facebook and Instagram are not the same apps but they are connected to each other.

Marketing on YouTube:
YouTube is one of the best way of social media advertising. There are many people who had nothing but they started their career from YouTube and are now they are rich . Every person has its own dreams and goals. For example if a person started a company and he do not wanted to spend his money on Television advertisement Then he can upload a video of his brand , product or company. There are many other examples of advertising on social media
For example: A mobile company stats a company so that company will send its new products to Tech youtubers. To unbox their product or a member of company will unbox the product and will give the complete detail of their new handset Now a days when ever we need to buy a new handset the first thing we do is to go on youtuube.com and check the new devices we can buy so there are 91% chances that we watch the video of that handset uploaded and advertised by the company. Similarly Laptops, computers cars, motorbikes tables, chairs other furniture stuff, toys can be advertised by YouTube advertising As time goes on the subscribers and views will increase, All you have to do is just keep your channel up to date . We can also do that whenever famous videos or movies are played by a user YouTube will show the ad before showing the video. So this is the modern technique or trick of social media advertising. People earn a lot of money by YouTube .This social network is an opportunity for any one to become a billionaire at home by doing a little effort and investment.

Marketing on Pinterest:
A Pinterest is an picture ,image or a photo sharing social network or, we can also say that it is a social media service. We can also share our ideas tips and techniques on this network By using it, we can put the pictures of our products on the Internet.
For example: if a painter wants a clue for his /her new painting he/she will defiantly get the idea on Pinterest. If a carpenter wants to built a chair or a table with a unique design than that carpenter can also search on Pinterest And this will help him a lot. Any body can share his/her ideas advertise their products and can earn. Pinterest is easier for people to get the complete details of the ideas and products available in Pinterest Pinterest is also one of the best social network for social media marketing.
Marketing on OLX:
The abbreviation of OLX is Offline Express . OLX is also one of the best social network for social media marketing. Anyone can advertise anything, whether it’s new or old. And it is totally free of cost. It is a market place or a platform where anybody can advertise any thing. A business man can advertise his company , brand or products. Even a kid can upload an ad of his toys bicycle . They also have to upload the price and complete
details of their product. This social network is not that much beneficial because you have earn through people .The OLX will give you nothing. It only provides a platform for marketing but suppose if you have a mobile shop, there is nothing wrong with uploading your ad on this this social network. This will give relief to the customers to look at your ad and see what items you have instead of coming to your store. And what is their prices?

Marketing on Link den:
Link den is an American online service that operates via a website or mobile application. This is also one of the best platform for networking or professional networking. The programmers and software developers advertise their software’s on this social network. A person who is a job seeker will post his/her CVs in this social network. A job seeker can see the vacancies of many companies at home. He / she does not have to go to the office. He / she is sitting at home, And can know which vacancy is available and suitable for him / her.

Social media platforms in 2021:
Social media provides many platforms to start a career, All you have to do is to focus on advertisement. Friends Understand that opportunity is something you have lost but, take it wherever you find it. A common man or a middle class man should never miss an opportunity. Always remember Rich men are born with the opportunities they can waste. Social media marketing is a platform that will provide you best results by using social media apps in a good way and for the best purpose.

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SEO(How neglecting SEO makes your business suffer | Cortexom Innovcation

SEO(How neglecting SEO makes your
business suffer)

What is SEO:
SEO (Search Engine Optimization) is a process of improving our sites to increase its visibility for relevant searches. The better visibility of our page the better it gained the attention and attract prospective and exited customers to our business. We can categorize SEO into two buckets.
On-page SEO: All on-page SEO strategies happen on in our website.
Off-page SEO: All off-page SEO strategies happen off in our website. Both on-page and off-page SEO aim to make our site more friendly as well as trustworthy, to users and search engines.

How SEO works:
Search engines such as Google use bots to crawl pages on the web going from site to site collecting information about those pages and putting them in an index. Next algorithms analyze pages in the index taking into account hundreds of ranking factors or signals to determine the order pages should appear in the search results for a given query. Search ranking factors can be considered proxies for aspects of the user experience. Content
quality and keyword research are key factors of content optimization and crawl ability and mobile-friendliness are important site architecture factors.

Why SEO is important for us in 2021:
SEO is an important part of digital marketing because people conduct millions of searches everyday often with commercial to find information about products and
services. Search is often the primary source of digital traffic for brands. Fifty-three percent of traffic to websites comes from organic search .Organic search delivers the most traffic to websites. On average 83 percent of the traffic from search engines comes from SEO. Even though organic search accounts for the majority of traffic most companies spend more money on paid search. Paid search owned 15% of web search in
2021.While SEO also require an upfront resource investment search engine rankings Organic Traffic. SEO traffic has no media cost and can provide a substantial ROI – higher than most other channels. Search engines appreciate and reward content that is relevant to readers and written for them rather than for bots. Focus on optimizing for our target audience. Proper SEO helps organize your website and makes it easier for your visitors to navigate and transact. Marketing works best when all channels are aligned on the same message including organic search. Multiple channel alignment improves results in all channels. SEO success secures a share of voice on the search engine results pages and this is an integral component of our brand and creating brand trust. SEO traffic often converts better than other channels due to the fact that rankings often convey trust from the search engines. Our other marketing channels generate demand for people to query the search engine for products and services such as ours. If your website is not there to collect the demand I spent money creating our competitors will collect it. Organic search is a critical Part of the research process especially for products or services with a long sale cycle. SEO research allows user to understand user interest and intent and build content that addresses and captures that intent .Focusing on SEO and legitimate link building leads you to develop relevant, useful content that people want to share and provides digital word of mouth. SEO has global reach and can even provide dynamic localization that can bring in new and unexpected customers from all regions of the world. Organic search is a critical part of the research process especially for products or services with a long sales cycle. People use search engines to create a list of candidates for the product or service and use them again to collect opinions and reviews that help them make decisions. SEO works in tandem with social media some queries are more sensitive to fresh results and social signals which can impact and determine positioning in
the search results. Social media helps shape your brand’s presence online and drive traffic back to your site.

How neglecting SEO makes business
suffer:
Our Reputation is Being Questioned:

Reputation is important in business and we do not want potential customers to doubt our reputation. When we ignore SEO a critical number of potential clients are noticing our lack of organic presence online. Anyone can pay to be seen but they cannot pay to be ranked so more people trust the rankings that you achieve from getting our SEO right.
Google Could Label us Untrustworthy:
Google updated its algorithms to weed out sites that were providing content that was either irrelevant or lacking credibility. A number of sites suffered traffic lose and their rankings dropped rapidly which also made audiences lose trust in them. Businesses however that had followed SEO best practices were able to weather the storm and bounced right back.
Users have a bad experience on our Site:
User experience can determine how long a user remains on our site or if they ever come back to the site. Even with the right content, if a site does not make a user feel comfortable, they are likely to leave and never come back. This is going to increase the number of bounce backs and the search engines will eventually drop our rankings. SEO professionals are able to improve the user experience of a site so that it is mobile responsive, that way we get more traffic from mobile users and the loading time will also improve. Often businesses make the mistake of having web designers create a site with no regard for SEO and in the end, the site looks good but takes too long to load which chases users away and into the arms of competitors who pay great attention to SEO.
Misunderstanding or missing niches:
If we are not aware of SEO, then you are going to be missing out or even misunderstanding niches that are lucrative. we should think about this when it comes to
SEO because we might be using basic keywords but that is not what is being searched for. It is important that we define the keywords after doing research regarding which ones are the most popular for our niche.

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Can SMM make better customer satisfaction | Cortexom Innovcation

Can SMM make better customer satisfaction?
SMM:
The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.
EXAMPLE of SMM:
1:Ipsy (2.5m Followers) – Content that makes a connection. …
2:Loot Crate (737k Followers) – Know your audience. …
3:Desigual (922k Followers) – Bold, trendy and hashtag-friendly. …
4:Birchbox (601k Followers) – Love your followers and they’ll love you back.
SMM And its working:
Subscribers distribute information about the company and products and offer to join the group. People who have subscribed, reach the official website of the company and, having read it, makes purchases. You should constantly point the website out and make it unique.
Types of Social Marketing:
There are two types of social marketing.
1:Operational social marketing
2:Strategic social marketing
Operational social marketing:
Operational social marketing is used to change behavior Strategic social marketing
Social marketing is used to form new policies and development strategies.
Benefits of Social Media Marketing:
1:Increase brand awareness
2:Boost website traffic
3:Faster and easier content distribution
4:Regular interaction with the target audience
5:Industry, marketplace and competitor insights
SMM make better customer satisfaction:

  1. Increased Brand Awareness
    Social media is one of the most cost-efficient digital marketing methods used to increase your business’ visibility. Implementing a social media strategy will greatly increase your brand recognition. To get started, create social media profiles for your business and begin interacting with others. Simply having people interact with your content will increase brand awareness and begin building your reputation as a business. Each post that is shared will be introduced to a new network of individuals, which can lead them to becoming potential customers, and the more people who know about your business, the better. By investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their exposure. There is no doubt that by simply having a social media page your brand will benefit, and with regular use it can generate a wide audience for your business.
  1. More Inbound Traffic
    Without marketing your business on social media, your inbound traffic is limited to your usual customers. The people familiar with your brand are likely searching for the same keywords you already rank for. Without utilizing social media as part of your marketing strategy, you’ll have much more difficulty reaching anyone outside of your loyal customer circle. Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you post is another opportunity to acquire a new customer. Social media is a melting pot of different types of people with varying backgrounds and behaviors. With different people come different needs and different ways of thinking. Syndicating your content on as many platforms as possible allows these individuals to organically reach your business. For instance, perhaps someone in an older demographic of consumers will search for your website using a particular keyword on Facebook, but a millennial could begin their search by using a different social media platform entirely, because they search for products totally differently. By marketing on social media you can effectively open your business to a wider variety of versatile consumers all over the world.
  2. Improved Search Engine Rankings
    Although posting on social media might get your business some site traffic, more effort than that is required to see significant success. Search engine optimization is very important for achieving higher page rankings and obtaining traffic to your business website. While social media doesn’t directly increase search engine rankings, Social Media Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings. Being able to rank in the top positions for your keywords will revolutionize your traffic and continue to generate positive results for your business. Let’s face it, everyone uses
    Google to find information, and they likely won’t navigate past page 1 because their answer normally is on the first page of results. If your business website isn’t ranked towards the top of search engine results, you should probably adjust your search engine optimization strategy. To give yourself the best chance of ranking better through social media, create high quality content that integrates your targeted keywords. Content such as blogs, infographics, case studies, business information, and employee photos will make your business’s social media profile intriguing and credible. Once you begin posting quality content, you’ll begin to build a social media community where followers will “like” and “share” your content. Most importantly, it gives you more opportunities to get in front of industry influencers who will write about your business and provide links back – which will help to directly increase search engine rankings.
  3. Higher Conversion Rates
    With increased visibility, your business gains more opportunities for conversion. Every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic. Social media marketing allows your business to give a positive impression through a humanization factor. When brands are interactive by sharing content, commenting, and posting statuses on social media, it personifies a brand. People prefer to do business with other people, rather than companies. Over 51% of marketers claimed that taking the time to develop relationships with consumers showed positive results in sales. The better impression you make on a visitor, the more likely they are to think of your business when the need for your product or services arises. Studies have also shown that social media has a 100% higher lead-to-close rate than outbound marketing. When a brand is interactive online, consumers who follow your brand’s accounts often begin to more completely trust the credibility of your business. People use social media platforms to stay connected to their friends, family, and communities. Since people are already talking, why not throw your brand into the mix? More likely than not, they’ll mention your brand to a friend when your products or services are needed, overall providing your business with social proof of its quality. As reported by Social Media Examiner, about 66% of marketers saw lead generation benefits by using social media platforms at least 6 hours per week. Putting your brand in an atmosphere where people are sharing, liking, and talking, can only improve the conversion rates on your existing traffic.
  1. Better Customer Satisfaction
    Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanizing your company. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message. Being able to acknowledge each comment shows that you are attentive of your visitors’ needs and aim to provide the best experience.
  2. customer on social media
    Every customer interaction on your business’s social media accounts is an opportunity to publicly demonstrate your compassion for your customers. Whether an individual has a question or a complaint, social media allows you to address the matter using interpersonal dialogue. A brand devoted to customer satisfaction that takes the time to compose personal messages will inherently be viewed in a positive light, even if responding to a customer complaint.
  3. Improved Brand Loyalty
    One of the main goals of almost all businesses is developing a loyal customer base.
    Considering that customer satisfaction and brand loyalty typically go hand in hand, it is important to regularly engage with consumers and begin developing a bond with them. Social media is not just limited to introducing your brand’s products and promotional campaigns. Customers see these platforms as a service channel where they can communicate directly with the business. The millennial generation is known for being the most brand loyal customers of all. Born between the early 1980’s and the early 2000’s, millennials are the largest generation in US history — and will soon completely consume the market. Studies show that this segment of customers is 62% more loyal to brands that directly engage with them on social media. Since these technology natives require communication with their brands, businesses must implement social media marketing to get the attention of their most influential consumers.
  4. More Brand Authority
    Customer satisfaction and brand loyalty both play a part in making your business more
    authoritative, but it all comes down to communication. When consumers see your company posting on social media, especially replying to customers and posting original content, it makes you appear more credible. Regularly interacting with customers demonstrates that your business cares about customer satisfaction, and is available to answer any questions that they might have. Satisfied customers are eager to spread the word about a great product or service and they usually turn to social media to express their opinion. Having customers mention your business on social media will advertise your business, and show new visitors your value and brand authority. Once you obtain a few satisfied customers who are vocal about their positive purchase experience, you can let the advertising be done for you by actual customers who enjoyed your product or service.
  1. Cost-Effective
    Social media marketing is possibly the most cost-efficient part of an advertising strategy. Signing up and creating a profile is free for almost all social networking platforms, and any paid promotions you decide to invest in are a relatively low cost compared to other marketing tactics. Being cost-effective is such an advantage because you can see a greater return on investment and retain a bigger budget for other marketing and business expenses. If you decide to use paid advertising on social media, always start small to see what you should expect. As you become more comfortable, fine tune your strategy and try increasing your budget. Just by spending a small amount of time and money you can significantly increase your conversion rates and eventually get return on investment on the money you initially invested.
  2. Gain Marketplace Insights
    One of the most valuable advantages of social media is marketplace insight. What better way to know the thoughts and needs of your consumers than by directly talking to them? By monitoring the activity on your profiles,, you can see customer’ interests and opinions that you might not otherwise be aware of if your business didn’t have a social media presence. Using social media as a complementary research tool can help gain information that will aid you in understanding your industry. Once you gain a large following, you can use additional tools to analyze the demographics of your consumers. Another insightful aspect of social media marketing is the ability to segment your content syndication lists based on topic, and identify which types of
    content generate the most impressions. These tools give you the ability to measure conversions based on posts on various social media platforms to find the perfect combination for generating revenue.
  3. Thought Leadership
    Posting insightful and well-written content on your social media is a great way to become an expert and leader in your field. There is no one way to become a thought leader – it requires work that can be supported by online networking tools. To establish yourself as an expert, be sure to utilize social media platforms and build your presence. Be communicative, connect with your audience, share content, and promote your authority. When your social media campaign is aligned with other marketing efforts, your skills will be highlighted and followers will look up to you. Being able to directly connect with your customers creates a relationship that they will value, allowing you to become a notable influencer in your field.
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Can SMM make better customer satisfaction| Cortexom Innovcation

Can SMM make better customer satisfaction?
SMM:
The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.
EXAMPLE of SMM:
1:Ipsy (2.5m Followers) – Content that makes a connection. …
2:Loot Crate (737k Followers) – Know your audience. …
3:Desigual (922k Followers) – Bold, trendy and hashtag-friendly. …
4:Birchbox (601k Followers) – Love your followers and they’ll love you back.
SMM And its working:
Subscribers distribute information about the company and products and offer to join the group. People who have subscribed, reach the official website of the company and, having read it, makes purchases. You should constantly point the website out and make it unique.
Types of Social Marketing:
There are two types of social marketing.
1:Operational social marketing
2:Strategic social marketing
Operational social marketing:
Operational social marketing is used to change behavior Strategic social marketing
Social marketing is used to form new policies and development strategies.
Benefits of Social Media Marketing:
1:Increase brand awareness
2:Boost website traffic
3:Faster and easier content distribution
4:Regular interaction with the target audience
5:Industry, marketplace and competitor insights
SMM make better customer satisfaction:

  1. Increased Brand Awareness
    Social media is one of the most cost-efficient digital marketing methods used to increase your business’ visibility. Implementing a social media strategy will greatly increase your brand recognition. To get started, create social media profiles for your business and begin interacting with others. Simply having people interact with your content will increase brand awareness and begin building your reputation as a business. Each post that is shared will be introduced to a new network of individuals, which can lead them to becoming potential customers, and the more people who know about your business, the better. By investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their exposure.
  2. There is no doubt that by simply having a social media page your brand will benefit, and with regular use it can generate a wide audience for your business.
  1. More Inbound Traffic Without marketing your business on social media, your inbound traffic is limited to your usual customers. The people familiar with your brand are likely searching for the same keywords you already rank for. Without utilizing social media as part of your marketing strategy, you’ll have much more difficulty reaching anyone outside of your loyal customer circle. Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you post is another opportunity to acquire a new customer. Social media is a melting pot of different types of people with varying backgrounds and behaviors. With different people come different needs and different ways of thinking. Syndicating your content on as many platforms as possible allows these individuals to organically reach your business. For instance, perhaps someone in an older demographic of consumers will search for your website using a particular keyword on Facebook, but a millennial could begin their search by using a different social media platform entirely, because they search for products totally differently. By marketing on social media you can effectively open your business to a wider variety of versatile consumers all over the world.
  2. Improved Search Engine Rankings
    Although posting on social media might get your business some site traffic, more effort than that is required to see significant success. Search engine optimization is very important for achieving higher page rankings and obtaining traffic to your business website. While social media doesn’t directly increase search engine rankings, Social Media Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings. Being able to rank in the top positions for your keywords will revolutionize your traffic and continue to generate positive results for your business. Let’s face it, everyone uses Google to find information, and they likely won’t navigate past page 1 because their answer normally is on the first page of results. If your business website isn’t ranked towards the top of search engine results, you should probably adjust your search engine optimization strategy. To give yourself the best chance of ranking better through social media, create high quality content that integrates your targeted keywords. Content such as blogs, infographics, case studies, business information, and employee photos will make your business’s social media profile intriguing and credible. Once you begin posting quality content, you’ll begin to build a social media community where followers will “like” and “share” your content. Most importantly, it gives you more opportunities to get in front of industry influencers who will write about your business and provide links back – which will help to directly increase search engine rankings.
  3. Higher Conversion Rates
    With increased visibility, your business gains more opportunities for conversion. Every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic. Social media marketing allows your business to give a positive impression through a humanization factor. When brands are interactive by sharing content, commenting, and posting statuses on social media, it personifies a brand. People prefer to do business with other people, rather than companies. Over 51% of marketers claimed that taking the time to develop relationships with consumers showed positive results in sales. The better impression you make on a visitor, the more likely they are to think of your business when the need for your product or services arises. Studies have also shown that social media has a 100% higher lead-to-close rate than outbound marketing. When a brand is interactive online, consumers who follow your brand’s accounts often begin to more completely trust the credibility of your business. People use social media platforms to stay connected to their friends, family, and communities. Since people are already talking, why not throw your brand into the mix? More likely than not, they’ll mention your brand to a friend when your products or services are needed, overall providing your business with social proof of its quality. As reported by Social Media Examiner, about 66% of marketers saw lead generation benefits by using social media platforms at least 6 hours per week. Putting your brand in an atmosphere where people are sharing, liking, and talking, can only improve the conversion rates on your existing traffic.
  1. Better Customer Satisfaction
    Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanizing your company. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message. Being able to acknowledge each comment shows that you are attentive of your visitors’ needs and aim to provide the best experience. customer on social media Every customer interaction on your business’s social media accounts is an opportunity to
    publicly demonstrate your compassion for your customers. Whether an individual has a question or a complaint, social media allows you to address the matter using interpersonal dialogue. A brand devoted to customer satisfaction that takes the time to compose personal messages will inherently be viewed in a positive light, even if responding to a customer complaint.
  2. Improved Brand Loyalty
    One of the main goals of almost all businesses is developing a loyal customer base.
    Considering that customer satisfaction and brand loyalty typically go hand in hand, it is important to regularly engage with consumers and begin developing a bond with them. Social media is not just limited to introducing your brand’s products and promotional campaigns. Customers see these platforms as a service channel where they can communicate directly with the business. The millennial generation is known for being the most brand loyal customers of all. Born between the early 1980’s and the early 2000’s, millennials are the largest generation in US history — and will soon completely consume the market. Studies show that this segment of customers is 62% more loyal to brands that directly engage with them on social media. Since these technology natives require communication with their brands, businesses must implement social media marketing to get the attention of their most influential consumers.
  3. More Brand Authority
    Customer satisfaction and brand loyalty both play a part in making your business more
    authoritative, but it all comes down to communication. When consumers see your company posting on social media, especially replying to customers and posting original content, it makes you appear more credible. Regularly interacting with customers demonstrates that your business cares about customer satisfaction, and is available to answer any questions that they might have. Satisfied customers are eager to spread the word about a great product or service and they usually turn to social media to express their opinion. Having customers mention your business on social media will advertise your business, and show new visitors your value and brand authority. Once you obtain a few satisfied customers who are vocal about their positive purchase experience, you can let the advertising be done for you by actual customers who enjoyed your product or service.
  1. Cost-Effective
    Social media marketing is possibly the most cost-efficient part of an advertising strategy. Signing up and creating a profile is free for almost all social networking platforms, and any paid promotions you decide to invest in are a relatively low cost compared to other marketing tactics. Being cost-effective is such an advantage because you can see a greater return on investment and retain a bigger budget for other marketing and business expenses. If you decide to use paid advertising on social media, always start small to see what you should expect. As you become more comfortable, fine tune your strategy and try increasing your budget. Just by spending a small amount of time and money you can significantly increase your conversion rates and eventually get return on investment on the money you initially invested.
  2. Gain Marketplace Insights
    One of the most valuable advantages of social media is marketplace insight. What better way to know the thoughts and needs of your consumers than by directly talking to them? By monitoring the activity on your profiles,, you can see customer’ interests and opinions that you might not otherwise be aware of if your business didn’t have a social media presence. Using social media as a complementary research tool can help gain information that will aid you in understanding your industry. Once you gain a large following, you can use additional tools to analyze the demographics of your consumers. Another insightful aspect of social media marketing is the ability to segment your content syndication lists based on topic, and identify which types of
    content generate the most impressions. These tools give you the ability to measure conversions based on posts on various social media platforms to find the perfect combination for generating revenue.
  3. Thought Leadership
    Posting insightful and well-written content on your social media is a great way to become an expert and leader in your field. There is no one way to become a thought leader – it requires work that can be supported by online networking tools. To establish yourself as an expert, be sure to utilize social media platforms and build your presence. Be communicative, connect with your audience, share content, and promote your authority. When your social media campaign is aligned with other marketing efforts, your skills will be highlighted and followers will look up to you. Being able to directly connect with your customers creates a relationship that they will value, allowing you to become a notable influencer in your field.
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How ROI depends on Google Ads | Cortexom Innovcation

How ROI depends on Google Ads?

ABOUT RETURN ON INVESTMENT (ROI) :

Whether you use Google Ads to increase sales, generate leads, or drive other valuable customer activity, it’s a good idea to measure your return on investment (ROI). Knowing your ROI helps you evaluate whether the money you’re spending on Google Ads is going to a good cause: healthy profits for your business.

How ROI Works:
ROI is the ratio of your net profit to your costs. It’s typically the most important measurement for an advertiser because it’s based on your specific advertising goals and shows the real effect your advertising efforts have on your business. The exact method you use to calculate ROI depends upon the goals of your campaign.

One way to define ROI is:

(Revenue – Cost of goods sold) / Cost of goods sold .Let’s say you have a product that costs $100 to produce, and sells for $200. You sell 6 of these products as a result of advertising them on Google Ads, so your total cost is $600 and your total sales is $1200. Let’s say your Google Ads costs are $200, for a total cost of $800. Your ROI is: ($1200 – $800) / $800 = $400 / $800 = 50%

In this example, you’re earning a 50% return on investment. For every $1 you spend, you get $1.50 back. For physical products, the cost of goods sold is equal to the manufacturing cost of all the items you sold plus your advertising costs, and your revenue is how much you made from selling those products. The amount you spend for each sale is known as cost per conversion. If your business generates leads, the cost of goods sold is just your advertising costs, and your revenue is the amount you make on a typical lead. For example, if you typically make 1 sale for every 10 leads, and your typical sale is $20, then each lead generates $2 in revenue on average. The amount it costs you to get a lead is known as cost per action (CPA).
Why ROI matters:
By calculating your ROI, you can find out how much money you’ve made by advertising with Google Ads. You can also use ROI to help you decide how to spend your budget. For example, if you find that a certain campaign is generating a higher ROI than others, you can apply more of your budget to the successful campaign and less money to campaigns that aren’t performing well. You can also use ROI data to try to improve the performance of the less successful campaigns.

Use conversions to measure ROI:
To identify your ROI, you first need to measure conversions, which are customer actions that you believe are valuable, such as purchases, signups, web page visits, or leads. In Google Ads, you can use the free conversion tracking tool to help track how many clicks lead to conversions. Conversion tracking can also help you determine the profitability of a keyword or ad, and track conversion rates and costs- per-conversion. Once you’ve started to measure conversions, you can begin to evaluate your ROI. The value of each conversion should be greater than the amount you spent to get the conversion. For example, if you spend $10 on clicks to get a sale, and receive $15 for that sale, you’ve made money ($5) and received a good return on your Google Ads investment.

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How to engage customer at every buying stage | Cortexom Innovcation

How to engage customer at every buying stage?
The topic I select of introduction to computer is dealing/engage customer at buying stage either it is online or face to face. Customer engagement is a hot marketing topic right now and for good reason. Enhanced customer engagement has the ability to boost customer satisfaction and increase overall sales. More importantly, however, is that when done correctly an effective customer engagement strategy can not only create loyal (and return) customers, but it can actually turn these customers into advocates that gladly refer others to your business. By which your business enhanced in day and night. In the present situation the e-commerce is very in so the main thing in e-commerce is to build your trust on people and people confidently order you any thing. According to a recent study, companies ranked customer engagement biggest investment. The problem facing companies is not that they don’t understand the importance or power of customer engagement, but rather they struggle with developing an engagement strategy that creates loyal customers. The trick is to understand the buyer’s journey and to know how to connect with your customers at every stage throughout this journey. Here’s a look at the three major stages of the customer journey and tips for building engagement with your customer during each phase of the journey I categorized in many thing on which I work we enhanced our business or anything.
Awareness:
Awareness is the first stage of the buyer’s journey and it’s at the top of the buyer’s funnel. This is the stage where the customer acknowledges that they have a problem or a need to fill. The customer will start by conducting a very broad search. The customer at this stage is not ready to make a purchase but rather he is simply looking into what options are available and when you engage with him you tell the quality of your products and show sample by which customer take interest in there and your products ready to made trust on people mind. I can easily resolve this issue by telling you an example For example, the customer may be looking to purchase a birthday present for their spouse. The customer knows that their spouse’s birthday is coming up and that they need to purchase a gift, but they have no idea what gift to purchase. The customer uses the internet to start searching for birthday gifts. It’s crucial to recognize that during the awareness stage, the customer is not ready to make any purchasing decisions. Instead, the customer is simply looking for gift ideas. Your goal during this stage is to make the customer aware of the products you have available, not to make a sale. Blog posts, social media content and even eBooks offer a great medium to engage with your customer during this stage. With the example above, content discussing how to pick the right gift for your spouse would be an ideal way to engage with the consumer. When dealing with technical information about your goods or services, whitepapers and statistical reports also can be effective during the awareness phase.
Consideration:
Once the customer recognizes that he has a need to fill or a problem to solve, he will start to evaluate his options. This is the Consideration Stage of the buyer’s journey and it is in the middle of the sales funnel. While the customer is not ready yet to make a purchase, he is prepared to narrow down his options. Your goal during this stage of the buyer’s journey is to entice the customer to consider your goods or services as an option. Your content should gently persuade the customer to take a closer look at your products or services and to consider them to be a viable option. Content, such as comparison charts,
demonstrations, case studies and product guides can help boost engagement during this phase. For example, if you are selling bicycles, video content or visual guide showing your bicycles in action and explaining special features can push the customer to take a closer look and enchanted her beauty which move customer towards him.

Decision:
At the decision stage, the customer has already acknowledged that they have a problem or a need to fill and have explored their various options. In fact, the customer has narrowed down their options and they are now ready to make a purchasing decision. This stage is at the bottom of the sales funnel and puts you one step closer to transforming the perspective consumer into a paying customer. This is the stage where you want to engage with the customer and showcase why they should purchase your products. You want to show the customer what makes your goods or services stand out from your competitors. Testimonials from previous customers and in-depth case studies work well here. You also can offer a free trial or a more in-depth demonstration so the customer gets a better understanding of what your company has to offer. For example, if your company offers any software then provide your prospective consumers with a free 5, 10 or 30-day trial so they can see all the great features your software has to offer them. If, on the other hand, your products have a lot of technical detail, such as electronic devices, offer a side-by-side comparison chart so prospective customers can easily compare your products to your competitors. Understanding how to connect with your prospective customers at every stage of the buyer’s journey can enhance the over customer experience. Not only can this high-level content attract more traffic to your website but it also has the power to convert prospective consumers into loyal customers. It’s important to create a customer persona for every stage of the buyer’s journey to ensure you create digital content that speaks directly to the consumer. You also want to add more specific details about your goods and/or services as you move through the buyer’s journey. The more information you can put the consumer’s hands they better able they are to make informed purchasing decisions.
Speaking Skills:
While talking with your customer the main thing on which your business is fully dependent is your speaking while you speaking. The customer feel trust on you and merge to yourself to buy your thing. Always be of your words. A great man is a man of her words In my opinion these are some rules to grow your business and you easily engaged customer.

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Why social listening is very important for your business | Cortexom Innovcation

Why social listening is very important for your business?

Social listening is very important for business:
Social listening is that the tactic of observance digital conversations to understand what customers unit spoken communication one or two of complete and business on-line. Social listening is that the follow of analyzing the activity and conversations trending around your entire business similarly as your complete then victimization those insights to make well- read commerce decisions. While many use social observation to stay on prime of name mentions and relevant conversations, in many cases so they’ll engage with their audience as necessary, social listening may be a ton of complex; it’s a way to trace specific topics, keywords, brands, niches, audiences across thuscial platforms
so you will be able to gather data. Social listening helps corporations understand what your ideal patrons unit thinking, what their desires unit, and also the method they are sorting out information relating to your product or services. you will be able to use social taking note to provide content that answers the why, where and also the method messages your shopper persona is finding out victimization keywords they are presently victimization on-line. Marketing teams primarily use social listening for community management, like distinctive shopper pain points and providing direct shopper response to queries, complaints, and comments. It’s jointly accustomed surface feedback that might facilitate to differentiate their complete, product, or service. Social listening necessary. As digital channels proliferate, there are myriad ways in which during which for purchasers to share feedback and experiences every directly and anonymously. Social listening permits promoting teams to rate and assess feedback from the final public. This feedback are usually accustomed manufacture plenty of appealing offerings, every inside the variability of product and services to boot as content and advertisements.
One necessary distinction:
Social listening monitor individual conversations some complete and trade. It does not offer insight into the direct impact of your promoting programs. Social observation is characteristic and responding to individual complete mentions on social media. Social listening, on the other hand, is grouping info from those social mentions and broader shopper conversations, and propulsion insights from them therefore you will be able to produce higher decisions for your customers. By social listening, you will be able to track overall complete health, manufacture content your audience needs to see, generate ideas for future campaigns, improve your shopper experience and drive strategic product decisions. Social listening is not merely a way to remain track of your company mentions and tags, but jointly keywords in your trade simply have to be compelled to be exploitation in your posts, blogs and on your information processing system, that is in a
position to ultimately assist you rank higher on Google and search engines.
Social listening can offer nice insights into your trade and your target market. Ultimately, by social listening, you will be able to offer higher quality content to your audience and build higher decisions for future promoting campaigns. You’ll be able to understand what your audiences’ interests are and what influencers they follow. You’ll gain a deeper understanding of your trade, what your competitors are talking relating to, and confirm any gaps. At the highest of the day, you may understand plenty of opportunities to realize your audience, offer two-way communication with them, and see what is happening in your trade. Social listening helps you discover out exactly what topics and hashtags your audience uses most; which means that you’ll then acknowledge exactly what you want to talk relating to which hashtags to use thus on accomplish as many people as potential, whereas jointly providing them the type of content they have to see or browse. Social listening can assist you learn necessary knowledge relating to your target market, such as:
• Discover where they are most active on-line which social
networks they predominantly use
• perceive what they need religion in sure topics and keywords
(and what the final sentiment is)
• perceive what desires, interests, and queries they have
supported the content they’re reading and sharing, the queries
they’re asking, and their sentiment towards wholly completely
different topics/keywords.
This facet of social listening will build a positive name for your business, as it’ll give guests the impression your company is typically able to answer shopper queries and complaints. Social listening helps you identify what trends and merchandise are well-liked among your trade. From this, you will be able to adapt and develop your merchandise to suit what it is your customers are excited relating to. So, if your customers are droning relating to associate rising new trend or product, confirm what it’s they like relating to the merchandise .It’s then up to you to adapt your product to suit your customers’ desires. Conversely, if your listening is characteristic an innovative product that’s gaining quality with first-time patrons, you will be able to use your social media to spotlight but your product may well be a better numerous. Social listening may be a very important a locality of understanding your potential and current customers’ pain points. With fewer opportunities for face-to-face interactions in today’s digital world, social listening may be a howling due to keep a pulse on many aspects of your company to boot as your competition. 7 Reasons Why Social Listening is important

  1. Social Media Strategy:
    Focused listening will tell you which of them of them social networks your audience is most actively exploitation and assist you to analysis sentiment regarding your brands, products, competitors, or trade. By exploitation social taking note to verify your social media strategy, your company will save when and money.
  2. Performance activity:
    Besides the particular incontrovertible fact that social listening permits you to {measure} and measure your social media strategy, it jointly helps live techniques for extra short term campaigns. You’ve the facility to analysis quantitative metrics (e.g. volume of conversation) and qualitative metrics
  3. Whole Reputation:
  4. Development:
    One of the most effective edges of social listening is merely simply square measure able to receive shopper feedback regarding your product, brand, or trade. You need to treat this feedback constant approach you’d treat feedback from attention cluster. Analyze what your customer square measure speech to seek out valuable insights and alter your business ways in which to suit the necessities of the patron. Be able to receive honest feedback that usually criticizes some facet of your business.
  5. Competitive Insights:
    When conducting social listening campaigns, you need to not
    alone monitor conversations regarding your business or
    selected competitors. Instead, attempt to allot time and
    resources to look at extra general discussion regarding your
    trade as a whole.
  6. Benchmarking:
    Social listening tools square measure nice for benchmarking your brands to your competitors. By live the number of spoken language regarding your whole and your competitors, you are able to benchmark your social media performance. Remember, the number of spoken language around your whole is significant. An area of the patron decision technique is to establish what others have same regarding your product or service. If there don’t seem to be any reviews or relevant mentions regarding your product or service, then a potential customer might rummage around for a corporation that has generated extra social media spoken language.
  1. Key Influencer’s:
    Influencers prefer to observe product, services, and shopper service issues every on-line and offline. Active thuscial listening can assist you determine key influencers so you may gather valuable insight regarding your product, brand, or trade.

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Best social media platforms in2021 | Cortexom Innovcation

Best social media platforms in 2021
There are so many amazing social media platforms but let first
discuss. What is social media platform?

What does platform mean in social media?
Social media platform means a mobile and/or internet based platforms used and controlled by a seller or any of its affiliated. Asocial platform exhibits a social media network’s technological and user specific characteristic from a user perspective, a social platform enables communities, sharing of content, adding friend, setting privacy control and other native social media network features.

What is the future of social media?

As 2020 rolls on, an increasing number of digital marketers will start to create high-quality, short-format video content across platforms such as TikTok and Instagram. Video as a marketing channel for social media will become the norm. Second on the list of the most popular social media platforms in 2020 is YouTube with 2 billion
active users Best social media platforms
Facebook:
Facebook is where the game changed for the internet, forever. While internet earlier was used, majorly by the citizens of the First World, it was basically for official purposes and
didn’t have much to do with their personal lives. But ever since Facebook came, everything sped up. Advertising, Marketing, Trolling, everything started on this one platform. And even today, when people claim that Facebook is losing its popularity, it gets roughly 7000 people registered in every 15 minutes. It is even popular in China where it’s banned by the government.

Youtube:

I think this is one platform that doesn’t need an introduction. And it indeed is an
entirely different world which is filled with an endless number of videos which people can like, dislike, share, and comment on to express their views. Beware, youtube can get a little harsh if you try and pick fights with every comment you feel is negative. My advice would be to keep calm and carry on because it’s a waste of time to go to YouTube, the website with one of the largest database of videos, and pick fights with people who
don’t matter that much.

Intragram:

The beginning of this extremely popular platform was not much close to how it’s present has turned out to be. Instagram started out as a place to express yourself through photos and videos, and frankly when it started out a decade back, our phones weren’t that capable to record or capture moments. Even if we did, access to internet was also pretty limited, as a result turning Instagram into a community of people who wanted to share
their interesting captures with everyone they know. Hash tags made you connect to people from around the world, and while you can still do all that and more, today instragram has become more of a mass medium. While not everyone is on Instagram and it has much lesser people than Facebook, Instagram hosts an insane amount of videos and photos on a regular basis. Instagram’s merger with Facebook only helped the
company as its user base expanded rapidly after that acquisition by the latter in 2012. Seems like a win- win for everyone right?

Tumbler:
Tumblr is not particularly popular amongst the masses especially in India but it has generated enough audience to hold a steady ground in the exalting competition.  You should definitely give Tumblr a shot especially if you’re interested in micro-blogging, and the photo journalism community is also flourishing. And since it does not have a crazy amount of audience and most probably not all your friends and family will be there so, it can be a quiet zone in the network!

Twitter:
Twitter should officially be renamed as “The Source of News” for the teenagers and youngsters as it hosts a crazy large number of people and the most popular celebrities who would rather be on Twitter than divert to Facebook or Instagram. A popular tech website called the Tech Crunch wrote in 2013, “In 2008, Twitter had fewer than 11 million
users,” and further wrote , “Twitter’s current IPO filing places a roughly $11.9 billion value on the company.” Even the famous CEO of Facebook, Mark Zuckerberg, tried to buy Twitter, twice. And unfortunately for him, Twitter didn’t sell out to its biggest competitor because it knew the potential its 180-characters world limit had. And as Celebrities
started to join in, Twitter became a media favorite and a media of its own.

Tiktok:

TikTok is one of the only platforms that people are either completely in love with or
can’t stand the sight of. A video-sharing platform to express one’s talent in any way possible, giving in the option of lip sync, which although had already been tried in the market before but no one expanded like Tik Tok did. Starting in Beijing, Tik Tok
garnered a huge number of youngsters who were really about to be hooked to the app. It recently even got banned because the Indian Courts felt like the app was too addictive and youngsters especially students are getting distracted from studies.

Snapchat:
Snapchat, much like Tik Tok, finds its perfect audience in the people in their twenties. Luring them with innovative AI based filters and providing privacy like no one else does. Completely end-to-end. But to say it’s like Tik Tok would not be fair at all to the innovation that allows you to follow snaps of people from around the globe, talk to them, the added layer of security notifies you when someone has taken a snap of one
of your photos or conversations, which also by the way disappears once it is done with.

Pinterest:
So imagine a social media where you see things that are not just posted on that specific
platform, but on the whole internet. That’s what Pinterest does. According to your interests you’ll see images, gifs and short videos that you can then pin and others can see your pins and follow you if they find your pins good enough. It’s even a great way to be explored in this huge ocean of interest by people of the same interest and maybe you can even show them your own artwork too. On what factors social media platform ranked
A social media platform can be ranked on different characters.
 Like the way they increase sale.
 connecting audiences.

 provide a gateway between different person
and workers.
 drive website traffic.
 providing information, etc.

Because of so many different purpose to use social media there can be more than one best platform for everyone. Like there can be a platform for one and everyone according to there on taste .A person who like acting can use TikTok for their entertainment or a person who like blogs and blogging can use Instagram for their use. Or a person who love spreading or reading information can use Twitter. Like a person who want everyone to know what his doing. Or to show other what he had can use snapchat. A person who has a big friend circle and want to talk with everyone can use WhatsApp. A person who want to know what’s happening around him or to see the world while sitting on a sofa or to get entertain will be please to know about

YouTube.

A person who wants everything in one platform can use Facebook.