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social media management

Does social media management tool help you organize
your media library?

Yes, Social Media Management helps you to organize your media library. It is very
a powerful thing to grow your business globally.

What is Social Media Management?
Social media is a powerful tool for making or setting up the right things for
business.
You can use it to find new people to find accessories. Social media available
the wide variety of connections your business has online the environment of
its customers, prospects, institutions, and its employees.
Social media management defines community engagement that should be
done by the business communication, target audience, and what content
should be published.
It explains how to respond to customers and how to call users to others
social media, or even online shopping.
The communication manager plays an important role. This function is usually
represented in one person, but if the work is well organized, the role can be
divided into other activities. And in simplified communication settings, it can be
excluded.
Benefits of managing social media
Among the various benefits of communication, the most important is the
production that online media brings to the marketing work. Let’s look at a
few of these.

  1. Find time for real-time interactions
    The most important benefit of managing your social media is that it will free
    you to focus on real-time synergies. Communication is fast-paced on social
    media.
    If you did not plan to upgrade, you will not be available when someone asks
    you a sensitive question on one of your social networks, because you will be
    arrested to make your plan. This can create a lost opportunity and
    frustration among users.
  2. Optimize content usage
    By managing social media well, you can expand your content
    data. Content creation is an investment. If you do not use/reuse
    content, you do not get a good return on that investment.
  3. Centralize stats in one place
    Build and manage your social media in an organized way, and it will be easier
    to submit your single report, get relevant data, and be able to see the value
    of your work.

What you need to know about Social Media Tools
When you are looking to start building a communication campaign, you can
be frustrated. You know you need social media analytics tools, but you don’t
know where to start.

The Modern Social Workflow

To understand what tools are needed for a successful communication
campaign, you need to look at the process. It is helpful to view social media
management as a loop with four distinct steps:
• Content creation. You need to come up with a consistent stream of
ideas and ideas. After that, you need to sit down, edit these ideas,

and create content. This may include blog posts, videos,
infographics, and more.
• Publishing content. Once your content has been created, it needs
to be shared with the world. Many tools allow this process to
happen automatically. You need to take your time to decide if you
want to use free channels, or if you want to pay for additional
exposure.
• Listening and responding. Good content will open the door to
dialogue between your product and its audience. You need to be
willing to listen to their responses and to participate. Listening also
means staying up to date with the latest trends. You should use
them themselves to create timely and relevant content.
• Content analysis and comparison. The last step is to take a closer
look at your results to see what works and what doesn’t. If you
don’t know if your efforts are working or not, you can simply flip
your wheels.

Are Social Media Tools Useful for My Business?

In their power, communication tools are needed if you want to build
a presence on any platform. And building this presence is worthwhile. Access
to social media is amazing. Here is an average of the active users of other
major social media platforms:
• Facebook: 890 million.
• Google+: 359 million.
• Twitter: 288 million.
• Instagram: 300 million.
The good news is that you do not have to be present on all platforms.
Choose one or two that make the most of your business and start there. It is
better to have a solid presence on one site than with limited availability of
twelve.
How much does social media management cost?
On average, companies spend $ 4000 to $ 7000 a month on social media
management. These investments include developing and maintaining social

media marketing and marketing strategies, as well as the use of monthly ads
and tool subscriptions. Depending on your business, you may have higher or
lower communication costs. You can use this price range, however, to
establish a realistic budget for your social media marketing and marketing
strategy.
Why invest in social media management services?
Social media gives your company a great opportunity to grow your product
and your business. It is a challenge for many organizations, especially small
businesses (SMBs), to set aside time and resources for communication
management.
That is why many invest in social media management services, which offer
the following benefits:
Save time: Time is one of the most common causes for companies discarding
social media. When you hire a telecommunications company, you get a
partner in charge of all your communication efforts. Save time without
sacrificing the money channel.
Get a social media expert: Social media management services also have you
consulted with a professional. You do not have to worry about the time or
cost of hiring a social media specialist. Instead, you can quickly access other
technologies.
Maintain a quality strategy: The social media agency also ensures that your
communication strategy stays efficient and up to date. They keep (and work)
continuously and improve the way you work to drive the results you want,
from product information to sales.
Reach aggressive goals: Like most companies, your business is probably
looking for measurable results from social media. You can have some
ambitious goals, such as achieving a certain number of followers. A
specialized communications agency can help you achieve these goals.

Top 10 social media management tools for 2021:

• Faclcon.io
• Sprout Social
• Hootsuite
• Agorapulse
• Loomly
• Social Pilot
• Sendible
• Buffer
• Latter

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Competitor Analysis Tools

Do you know what your competitors are and what they offer?
Monitoring and assessing your competitor are important
because it allows you to see and respond to change in
the business landscape while helping you identify gaps in
the market and uncover new market trends. Competitor
monitoring can also give your insight into new products
or services your brand might want to develop and new
marketing or sales tactics that resonate with your target
audience.
If you really want to get to know the competition, you
need to conduct an analysis of your competitor. A
competitor analysis in marketing is a strategy where you
identify your brand, products, sales, and marketing
strategies.

Competitor analysis allows you to keep an eye on what
similar brands are selling, what value they offer, and how
they market to the target audience. In addition to
competitor tracking, you can also create a competitor
response profile, which allows you to predict what
movies your competitors will make in the future based
on the insights, you’ve gained through research. This
information can later help you create your own
a comprehensive strategy that allows you to improve on
what your competitors are doing.
If you have never conducted a competitor analysis or the
The last analysis you ran is outdated or not detailed enough,
it may be time to create a new one. In this guide, we’ll
discuss how competitor analysis tools help you discover
new insights into the competition. We’ll also dive a little
deeper into how you can utilize the information you’ve
gathered in your analysis to get ahead of the
competition.
Why competitor analysis tools are a must-have

The good news though? there are a ton of competitor
analysis tools out there to help you quickly and efficiently
assess how you stack up against your top competitors.

And with the right tools on deck, you can spend less
trying to date on your competitors and more time
actually marketing.
Rather than spending too much time trying to spy on
your competitors, why not let some smart tools do the
leg work for you?
we have broken down a comprehensive list of
competitor analysis tools that will help you do exactly
that.
 Competitor analysis tools for social media
 Competitor analysis tools for SEO
 Competitor analysis tools for content
 Competitor analysis tools for email ads and
industries

What is a competitor analysis
Easy one
Identifying and evaluating your competitors. Their
strengths and weaknesses. How they compare to your
business.
What level of brand awareness do your competitors give
in your market? More or less than your brand? Find their

prices, earnings reports, share prices, customer care
best practices, company culture, distribution, and a
a whole lot more.
Use these insights to fine-tune your brand’s marketing
strategy. To outsmart your competitors.
If you’d like more info, I suggest you read How to
conduct a competitor analysis. Recommended by
experts, it’s a comprehensive guide explaining the what,
why, and how of competitor analysis.
Why do competitor analysis?
I’ve already said that you’ll be able to boost your own
marketing strategy. You’ll find new areas of opportunity
that are proving successful to your competitors, that
you’ve missed. For instance, countries you should be
targeting that are working for them.
Okay…. Enough.
If you’d like to learn more, take a look at how to conduct
a competitor analysis. It’s a comprehensive guide
explaining the what, why, and how of competitor
analysis.
Now let’s look at some tools ….

Best competitor analysis tools
Using competitor analysis tools software or apps will help
you find information about your competition’s marketing
strategies and the secrets to their success within your
shared market. competitor analysis tools like the 12 I’ve
found below will save you time while identifying data
you may normally miss.
The Cool thing? while these tools will help you
understand your competitors, they will also monitor your
own web performance and find the data on your
a company that you need to continuously improve.
Competitor analysis tools for social media
Quick search
I’m kicking off with my personal favorite.
Talk walkers powerful social media search engine- quick
search gives you an instant overview of your brand
online. brining extensive coverage of social networks,
news sites, blogs, and forums you will be able to monitor
the conversations surrounding your brand, the influences
talking about you, and the trends in your industry

working in real-time you can enter multiple brands- you
competitors- and compared sentiment with 90%
accuracy also discover audience demographics gender,
locations, mentions, and using filters you can dig deep
into trends and find the stories that are currently
impacting.

Quick-search -enter the brand you want to compare, for
instant insights.
Boom! You know how your competitors are performing.
Areas you’re missing out on. Ideas for content creation
that are going to resonate with consumers.

Quick search – Nike v Reebok v Adidas – compare share
of countries.
Competitor analysis tools for SEO
SEMRush.
SEMRush is one of the most widely used SEO tools on
the market, but its competitor analysis features set them
apart from the pack. for starters, you can use SEMRush
to pull your competitor’s backlinks and monitor changes
in their ranking

Here’s a sample dashboard after running a domain
analysis for freecodecamp.

And here’s the piece of the analysis which provides a by
the numbers view of who’s competing for their
keywords.

This is an invaluable tool for understanding who your
competition is from a strictly SEO perspective. Likewise,
high lightening what keywords are targeted by
competitors directly influence your own content
strategy.

Competitor analysis tools for content

Buzzsumo.

Buzzsumo allows you to look at top-performing content
for relevant topics for your brand and specific
competitors. the to look at the piece of content in
judgment on social sites as well as its total shares across
the web.

Not only does this clue you in on who’s killing it in terms
of industry content, but also it helps you identify
potentially hot topics to explore yourself.

whether you are looking for movers and shakers in your
industry or simply a new idea for a blog post, Buzzsumo
provides you with a definitive answer.

Competitor analysis tools for emails ads and
industries

Mail charts

email marketing is arguably one of the most Teddy
channels for competitive analysis.
Recognizing this mail charts aggregates emails from
compacting campaigns to help influence your own. in
addition to grabbing subject lines, mail charts pulls data
such a send frequency and compares it to your business
campaigns to see where your email stand.
Additionally, the tool compares your campaigns to there
own massive library of marketing emails to ensure you
are in tune with best practice ( think timing frequency
subject line length etc.)

Not only is a mail chart a powerful competitor analysis
tool, but its website offer a tone of email examples to
draw inspiration. pulling from some of the biggest
campaigns out there, you get a better idea of what today
top- performing emails look like.

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10 ways to increase your ROI in social media marketing

Importance of social media ROI
Scanning your social media earnings can help you to support budget requests by
showing that your investments are profitable to the company. On the other side,
if your ROI is low you can make improvements in your strategy and make
improvements. This means that measuring ROI is necessary for the growth of
marketing. Social media ROI also helps you to examine how much value you are
delivering to your audience.
Ways to increase your ROI in social media marketing.
1-Choose the right social channels for marketing
People do not consider it as a big point but it has a huge impact on social media
ROI. The network you are using for your promotion should be very good and

according to the requirement of people and your marketing. Consider these
targets while you are choosing your social media platform.
 Facebook has more clients of 1.1 billion users as compared to Twitter of 500
million users.
 Facebook collects 8% of sites hit on the web while Twitter collects only 1%.
 LinkedIn and Twitter prepared for B2B advertising, while Facebook
controls the world of the B2C market.
 The other biggest search engine is YouTube. It is another fantastic
marketing source to use.
Give focus on your network selection then you will earn good profits from
marketing.
2-Keep your content different and positive
Quality content is also really important in digital marketing. It impresses your
audience and has a good impact on them some of the rules are given to follow.
 Every social network requires a special style and voice.
 Give a proper timetable for your work. And using social media only for
business or selling things rapidly distances clients.
 Always post positive content on your website and post interesting content
which attracts the audience.
Since it is not easy to produce new content all time, you need to produce relevant
content. Find relevant news, articles, pictures, videos, and slide shows.
3- Monitor your site actions and conversion funnel
When you have an eCommerce business, you can easily compute the direct
impact of your social media marketing through direct discussion from social in
your google analytics.
The main thing is to monitor your site behavior and conversion funnel channel. It
will make sure that you really have a good sense of conversion flow for your social
guests. You can use online networking power for more conversions by offering
special offers to your followers.
4-Keep your marketing team on observation

Give proper guidance to your team on which track they have to concentrate on.
Make a proper plan, set final goals, search for the best social media channels, and
remove the activities that are incapable. You have to give proper focus on your
team and guide them according to the requirements which will play a beneficial
role for your organization.
Adjust your social media strategies according to the requirement of people. You
are looking around for customer consideration, attention, time, interest, and
obviously cash. Make better things than other organizations.
5- Use Internal Links to control Your Traffic Magnets
 Take a view of the All Pages report in Google Analytics. Your site most likely
has a huge bunch of posts that draw in a major rate of collection visits,
frequently on the grounds that they rate well.
 Take a look at the high visits posts, check their content, and observe the
the difference between your post and make changes in your post fresh the
the content you have posted.
 When you are there you can do something else to raise your post and
make attractive your.
6-Equalization marketing
You can maintain your promotions with value-added content. You have to
keep 20 to 70 guidelines when you are ready to do. The importance of not
spamming and overselling your business on online networking cannot be appropriately highlighted. Create 80% organic content and 20% marketing.
7-Push user Engagement
It does not matter how big the organization is. Customers love to share their
personal opinion. Try to answer their comments as quickly as possible. No matter
whether they are asking questions or not. Try to busy your followers in the
greater part of your social channels. It gives respect and trust to customers and
customers feel comfortable working with you. Use customer feedback to make
further decisions.
8-Experiment of social media marketing

If you are fearful of taking risks you will not be able to gain something. If you want to
achieve something you have to take risks. For example, local publicizing, which
provides supported tweets, content, and Facebook stories eMarketer reports,
more than 73% of U.S dealers now offer some type of local developers.
“Insanity: doing the same thing over and over again and expecting different
results.” ~Albert Einstein

9-Use paid marketing
Many social media platforms are presenting you with the chance to make better and
upgrade your page. You can increase your earnings by boosting your posts on
Facebook, Instagram, and Quick social campaigns. Boosting your posts gives you a
good response in a small interval of time. Peoples who have never seen your post
will also see your post by boosting your post.
10-Build brand name with discounts and coupons
Social media users love discounts and coupons. In fact, many people follow brands
just to see the discounts on brands. Discounts and coupons also attract the buyers
who are buying for the first time. Modern customers prefer the brand which
gives them more discount than others. But you have to make your quality best so
that you will get the trust of the customers. Once you gain the trust of the
customers you also have to maintain it.
11-Reuse past good content
You can reuse your past content which was very like by your old customers. Pick
the past content upgrade it and it will be very useful because new customers like
it but old customers also like the upgrade version.

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Flexibility matter in your business

Flexibility:
A firm’s ability to respond to changes in its environment both rapidly and at low
cost.
As a business owner, you may have come to the realization that you need to become
more flexible. You are not alone, more and more business owners have realized that
when they become more flexible, their employees are more receptive to their ideas
and more productive. Below you will find additional reasons why being flexible in
business can help you become more successful.

The Benefits of Being Flexible in Your Business
 Teamwork:
If you are flexible when it comes to your team and the projects they
are assigned; you will notice that they are more eager to get the project done. You
will see that your team is open to new ideas and new ways in which to accomplish
them. When your team is not stressed, but more relaxed when faced with a large
project, you will see positive results.

 Satisfaction:
As you become more flexible within your company, you will notice
that the level of job satisfaction your employee’s experience is at a much higher
level than it was previously. When people are afforded the ability to work in an
an environment that is not stressful, but more relaxed, they begin to produce work
that they are more satisfied with.
 Reduced Turnover:
When you have a team of satisfied, happy employees you are less likely to
experience high turnover rates. This means that your business will benefit from
having staff members who remain employed by the company for years rather than
months. Reduced turnover rates also provide your clients with the stability they
look for when working with a company.
 Discover New Talent:
As you become more flexible in your business practices, either by offering flexible
schedules or initiating new policies, you will be surprised at how much-hidden talent
you have in your company. Flexible positions, hours, and work options can allow you
to expand your workforce with individuals who possess talents you may not have
realized your business was in need of.
 Grow Your Business:
 It has been shown that businesses that operate with more flexibility in their day-to-day operations tend to grow at a faster pace than those that do not. This can be
attributed to the fact that people are happier working for a business that allows
them the freedom to do their job at the office or at home. This also allows
businesses to hire individuals who live in different locations to represent their
business in that locale. Being flexible is not something that business owners should
fear; rather it is something that can actually help you take your business to the
next level. If you have been searching for a way to breathe fresh life into your
business, you may discover that flexibility is all that you need.

Flexible Working
The working arrangements where employees

have an option in terms of working time, working
location and the pattern of working.
Examples of Working Place:

Benefits of Flexible Working ( for a Business)

Advantages of Flexibility in a Business
 In the contemporary world, a small business must be flexible. If your
business is too rigid, then it will fail. Rapid changes will occur- in technology
and also in the economy – which means that only businesses that are flexible so
that they can adapt to these changes will succeed, which will give them a
massive advantage over the more-rigid business. You should seek to promote
flexibility in your business. You can do this by encouraging your employees
to find new ways of doing business that is better. You should also be
brave enough to do away with policies that do not work because there are
advantages that come with promoting flexibility in your business.
Working from home Flexi-time Job Sharing
Part-time working Career breaks Annual Hours Contracts
Term-time working Shift Swapping Mobile Working

Costs Better Customer Services More Applicants

Higher job satisfaction & employee morale

 The most flexible business offers its employees a more diverse range of
options. These make it easier for their employees to lead personal lives
that are more fulfilling, while also enabling the employees to meet their
work commitments. One factor that can help is to allow your employees to
telecommute – or at least, to offer them a flexible work schedule. This
would be a boon to your employees since it would benefit those who have
families or other responsibilities. Another example of a flexible business is
that you could consider allowing job sharing, so that you could split one job
among two employees, who each work part-time, rather than having one
employee who works full-time. You will be allowing the two job-sharing
employees to have more flexibility in their scheduling, thereby enabling
them to become more productive. When you accommodate your employee’s
needs like this, you enable your employees to become more loyal to your
company, so that it becomes easier for you to retain your best employees
who might otherwise have left the company, had your company offered only
a rigid schedule.
 Of course, when your business is flexible, it will accommodate your
employees’ needs and schedules, which means that they will have a
healthier work-life balance, and they will be more satisfied with their jobs.
Such satisfied employees will be more likely to stay with your company. You
will get to hold on to your best employees and enjoy increased productivity
from them. Also, you won’t have to deal with a high turnover, which happens
when employees aren’t satisfied with a business, so you will not need to fill
vacant positions as frequently, so you will save on hiring costs.

 A more flexible business will grow more quickly than a rigid business
because it is always seeking processes and methods that work better than
those it currently has. Such a business will also utilize technology, which
will enable its employees to work remotely and to collaborate virtually.
Such teamwork tends to be more productive than other work structures,
while also costing much less to maintain. A flexible business will also
identify more opportunities in the environment and will take advantage of
these opportunities, thereby enabling itself to profit in environments in
which more rigid companies wouldn’t be able to prosper. There are too

many benefits of a flexible business to list, but these are most of them.
When you enable your company to become adaptable, it is able to evolve
with the times, and it will survive longer, becoming continually more
prosperous.

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structure a marketing plan

How to structure a marketing plan?
A marketing plan is a document that lays down the structure and helps
develop the format of your marketing strategy for the forthcoming year.
It can be as long or as short as you would like, as simple or as in-depth as
is required, but the key elements or the structure of the plan should all
be laid out clearly and concisely.
If you do not have the data or knowledge in a particular area of the
business, research it. Alternatively, bring in the help and resources that
you need to achieve that. Write a marketing plan to succeed but that is
also achievable. Be honest with yourself, your team, or your boss. Make it
accurate, this is the foundation block that will determine your strategy,
getting it right from the very beginning is critical. Make sure that all the
elements and points listed below are included.
There are seven Fundamentals of Writing a Marketing Plan:

  1. Assess where your business is currently.
  2. Confirm who your customers are.
  3. Set marketing goals and targets.
  4. Decide the budget.
  5. Analyze your competitors.
  6. Outline marketing tactics that are available to you.
  7. Understand how you will track and report success.
    Writing and presenting a marketing plan makes you think through the
    important steps that develop into an effective marketing strategy. A
    marketing plan will also help keep you focused on your business goals
    focusing the marketing on how to achieve them.
    Research is the key, basing your plans and objectives on fact is a must.
    If there are unrealistic expectations in the marketing plan it will make it
    unachievable. Plan to make errors, that’s OK, but do your best to
    minimize the impact of any errors and leave the space to exploit ant
    opportunities. Here’s that again… Research, research, research. Got that?
    Let’s move on.
    Writing a marketing plan
    If this is the first time you have sat down and created a marketing plan,
    then it can feel like a huge mountain to climb. You need to understand
    how your business works and more importantly what your customers
    want. It’s OK though, we have hot you. Below is a six-step guide on how
    to present a marketing plan.
    Step 1: Honestly assess where your business is now.
    This first section defines your company and its products or services then
    shows how the benefits you provide set you apart from your
    competition. It’s called ‘SWOT’ analysis’ or an assessment of your
    business; Strengths, Weaknesses. Opportunities and Threats.

In some ways, target audiences have become more fragmented but given
the right medium or channel, they can now be easier and more cost-efficient to target. No matter your sector, from holiday businesses to
plumbers, training providers to financial services you need to position
your offerings successfully, and this requires an in-depth knowledge of
your market. You have to be able to describe what you are offering: you
must also have an understanding of your competitor’s positioning in order
to better position your own products or services too.
As always, make your SWOT analysis accurate and true. The ‘S’ and ‘W’
refers to the ‘Strengths’ and ‘Weakness’ of your own business, while the
‘O’ or opportunity and ‘T’ for threats refers to your marketplace and or
your competitors.
So how do you assess your companies’ strengths? Look for how your
products or services are better than your competitors. What’s your
advantage? How are you leaner than other businesses, what additional
value do you or can you offer? Better quality, lower price, faster delivery,
location, better customer service and more can all be considered
strengths. Identify your strengths and tune your marketing to them, if
you have no obvious strengths, create one. Make it real and focus on it as
your USB.
Step 2: Who is your target audience?
You will be surprised how many businesses are not aware of exactly who
their target audience is. The amount of times that we have heard, well
it’s everyone really would shock you. Having clarity on exactly who your
customers are is a critical process in creating and writing an effective
marketing plan.

You can start by simply sketching out who your customers are. Who is the
the most likely person that is going to buy from you? It could be that you
have multiple target markets so write down all the potential target
groups and rank them in terms of most likely to buy, how much they buy
and how often.
It is important that you prepare specific personas for all of your target
markets, but there is a limit. You may need to go back through your work
and priorities the most likely to buy or the most profitable groups. A
persona is a definition or a stereotype of each of your target audiences. If
they were an individual, what would they look like? Who are they?
For each of these personas, you need to understand their demographics.
The demographic analysis allows us to further refine our personas or target
groups. Data that will later help you to decide on marketing tactics that
will most efficiently target them. Make sure that you include the
following information about each of your target personas.
● Age: Categorise them in terms of age ranges, such as 25-44 year
olds, 16-34’s, over 55’s, etc.
● Gender: A more obvious means to target but writing down Male or
Female really helps you to build that picture. Bear in mind that
sometimes products or services aren’t always gender-specific but it
maybe the ‘main shopper’ or the individual in a household that
actually does the purchasing.
● Affluence: Are your customers upmarket (A, B’s) are they mid-market
(A, B, C1’S) or downmarket (C2, D, E’S).
Step 3: Analyse the Competition

Whatever market you enter, there will always be competition. Even if you
are a market leader, you will still hungry for companies eroding your margins
or stealing shares somewhere. Chances are though, you are probably
selling something that is similar or broadly related to another business’
product. You will have to be better than they are in some form or
another and use this as leverage in your marketing.
How to analyze the competition:
When assessing how you stand up to your competition you need to
outline everything that they are doing. Perform a SWOT analysis on them,
look for their strengths and weaknesses, and there you will find your
opportunity and how you can take share from them. No business is
perfect, nor can it take every corner of the market. They cannot be cost-effective and premium or be fast and have attention to detail.
Step 4: Set marketing goals and targets.
What does your marketing plan need to achieve? How does it fit with
your business plan? Are you aiming to sell greater volume or higher-priced or better margin items? Is your objective to generate more phone
calls, if so, how many and when? What’s your growth target?
A marketing plan needs to have goals and targets. These goals and
targets will allow you to monitor the ongoing performance of your
marketing efforts and help your business to stay on track for growth.
Many businesses that I have worked in assign their marketing budget by
linking to their forecast revenues e.g. If your target was 1miilion
turnover, the budget assigned to achieve that could be 5% or 10% of
turnover.

Step 5: The marketing budget plan.
So, how should you budget for marketing? You have probably already
allocated funds to marketing. What was your ROI? How much does it cost
you to generate a lead or sale? If you know this information, then
calculating a marketing budget becomes much simpler. To plan your
marketing budget is to know what it costs you to obtain a customer
already. This is particularly relevant in lead generation strategies.
For example; your objective is to grow your business from 100 customers
to 125, so a 25% increase in customer numbers. You know that on
average a customer costs you 1000 to convert. So a budget of 25k would
be reasonable.
Step 6: Results, Tracking, and Analysis.
All marketers like to track and understand how impactful they are being,
how and where to improve, to understand where the opportunity is.
CEO’s and FD’s will expect to know what the return on their marketing
investment is when you are writing a marketing plan you need to know
your goals and how you are going to track them.
If you have an annual forecast set out of the year ahead then your
reporting needs to reflect these targets and demonstrate how effective it
was at achieving them. Monthly, quarterly, whatever best suits your
business.

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How to gather data and feedback quickly

What is the gathering of data?
Data collection is a methodical process of gathering and analyzes specific information to present
solution
To relevant questions and give the result.

Firstly, select what exact information you want to Collect.
Set a timeframe for a suitable time when your brain is fresh or at night when there is peace
everywhere.
Set your method in which you want to collect data.
Write your questions about the topic and surveys research on it.
Observation is very important for this task.
Data Collection is classified in two categories.

1.Primary
2.Secondary

Primary Data Collection:
1.Unique Problem to solve.
2.Collect the new data about the problem you Having.
For example:

You want to Collect data about average time that has spent by your employees

in cafeteria.
Firstly, you need to survey about it.
Secondly interviewing your employee.
Thirdly Monitoring the time spent by your employees in the cafeteria.
It could be further analyzing into two quantitative data collection.
1.Qualitative research method
2.Quantitative Method
Qualitative research method:
This data collective method does not involve the collection of data that involve numbers or a
need of reason through Mathematical calculation, rather it is based on the non-quantifiable like
the feeling and emotions of the researcher.

Quantitative Method:
These methods are presented in number and required a Mathematical calculation to present
It’s also a method of correlation, regression, mean, mode, and median.

Secondary Data Collection:
Secondary data is collected by someone else. This data can be found on the internet like google
Pinterest YouTube or in news article magazines and so on. It is less time-consuming than primary
data collection. Because it is already collected by these resources.
Importance of data collection.
There are a bunch of Tips for data collection, especially for a researcher. Walking through them
in the following lines.

  1. Get rid of errors
    The correct use of the data method reduces the errors in it.
    2.Makes Decision
    To minimize the error is through decision making. It is very important that the data you have collected is
    Accurate so that the user could not make an uninformed decision.

3.Save Cost and Time
Data Collection could save the researcher’s time and funds that would be wasted otherwise
without a deeper understanding of the topic or subject.
4.Innovation
To prove that there is a need for a change in the norm or the introduction of new information that will be
accepted widely or internationally. It is important to collect data as evidence for this claim.
Some tips to collect Data with pros and cons.
1.Interview
Pros
❖ Extensively Information
❖ Freedom of Flexibility
❖ Accurate data by the interviewers
Cons
❖ Time Taking
❖ Expensive to Collect
2.Reporting
Pros
❖ Informed Decision making
❖ Easily Accessible
Cons
❖ Self-reported answers may be exaggerated
❖ The resulted may be affected by favoritism
❖ The inaccurate report will lead to uninformed decisions

3.Existing Data
Pros
❖ Accuracy very High
❖ Easily accessible

Cons
❖ Problems will evolution
❖ Difficult in understanding
Ways to Collect Feedback after gathering data.

  1. We survey about Customers feedback
    2.Makes forms in which you collect customers’ emails and other social media IDs where you
    can collect their feedback.
    3.Usability Test by observing and listing and takes notes of the customers’ requirements and
    point of view.
    4.Analyzing customer’s interview.
    5.Instant feedback from your websites in other words the reviews of customers.
    Some of the Major Tips for Feedback
    1.Acknowledge the Feedback
    One of the major fundamentals, when you receive customers’ feedback, is to acknowledge it. But
    it’s alarming to know that most organizations haven’t made a process for this. A recent study
    found out 90% of organizations do not acknowledge or inform their customers that email has
    been.
    I can’t stress how important is to let the customers know that you have heard them. People feel
    more supported and confident when they are actively listened to
    2.Categorize customers Issues
    If you have a large enough customer base and survey them regularly, the feedback you collect
    can become overwhelming. It’s not just about the volume but the wide range of feedback you
    receive it can make harder to analyze action the data.
    Classifying the customers feedback you receive in the manner that can help you arrive at actionable
    steps and ensure they are handling by relevant teams.
    3.Feedback Boxes
    Your customers are constantly thinking about a way that your data could be better. Maybe part of
    the data doesn’t quite give them what they are looking for. Or maybe they found something that is
    exactly not what they told. And when the minor issues pop up too frequently the customers will

start looking around for better information or data. And it will be a matter of time before
they are gone for good.
Use a feedback form in which they told about their reviews.
4.Monitor Social Channels
Social media sites such as Facebook, Twitter, LinkedIn, etc. can be an invaluable resource for
customers to feedback
A variety of tools are available that help in “social Listening”, or gathering conversation on
social media about a brand or a company.
Just as other methods do, Social Listening is providing a great opportunity for you to improve
user social experience and quickly respond to any issue that might arise.

  1. Use Polls
    Polls can be an effective way of seeking feedback due to their friendliness. We can conduct a poll
    on our website via newsletters or email.
    Polls play an important role in identifying trends that can help you make business decisions.
    6.Create an online Community
    An online community is very important for such feedbacks. Creating a forum or community on
    your website or a social network can generate excellent feedback. This method is easy
    impalement by continuous monitoring and a full-time moderate.
    The moderate’s responsibilities include starting a new discussion, moderating the discussion, posting and
    updating regularly respond to feedback and so on.
    7.Monitoring feedback on other sites
    An excellent source of feedback is on other websites. Such as blogs local listening and so on.
    Review their products and get traffic at yours.
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PPC & CPM

Which one is better? PPC & CPM?

PPC
(PPC) is an online advertising model accustomed drive traffic to websites, within
which associate degree publicist pays a publisher (typically a quest engine web site
owner, or a network of websites) once the ad is clicked.
Explanation
Pay-per-click is usually related to first-tier search engines (such as Google Ads,
Amazon Advertising, and Microsoft Advertising at one time Bing Ads). With
search engines, advertisers usually bid on keyword phrases relevant to their target
market and pay once ads (text-based search ads or looking ads that square measure
a mixture of pictures and text) square measure clicked. In distinction, content sites
ordinarily charge a hard and fast value per click instead of using a bidding system.
PPC shows advertisements additionally called banner ads, the square measure is shown
on websites with connected content that have in agreement to indicate ads, and
square measure usually not pay-per-click advertising. Social networks like
Facebook, Linkedin, Pinterest, and Twitter have additionally adopted pay-per-click
in a concert with their advertising models. The number advertisers pay depends on the

publisher and is typically driven by 2 major factors: quality of the ad, and
therefore the most bid the publicist is willing to pay per click. The upper the
standard of the ad, the lower the price per click is charged and the other way
around. However, websites offer PPC ads. Websites that utilize PPC ads can show
an ad once a keyword question matches an associate degree advertiser’s keyword list
that has been intercalary in numerous ad teams, or once a content website displays
relevant content.
Purpose
Pay-per-click, together with price per impression (CPM) and value per order,
square measure accustomed assess the cost-effectiveness and profitableness of net
promoting. In price per Thousand Impressions (CPM), the publicizer solely pays
for each one thousand impressions of the ad. Pay-per-click (PPC) has a plus overprice per impression therein it conveys info regarding however effective the
advertising was. Clicks square measure the simplest way to live attention and
interest; if the most purpose of a poster is to get a click, or additional specifically
drive traffic to a destination, then pay-per-click is that the most popular metric. The
standard and placement of the advertising can have an effect on click-through rates
and also the ensuing total pay-per-click price.
PPC types
PPC (pay per click) is additionally referred to as value per click (CPC). The adman
pays for every click created on a banner impression. Payment depends on the
number of clicks alone. The CTR (click-through rate) measures the success of this
type of online drive. It’s the number of clicks divided by the number of
impressions.
 The publisher will block some advertisers into a filter list.
 High CTR needed.
 Unpredictable revenue
 Not all clicks or counted.
 Risk to possess AN account closed thanks to invalid clicks quantitative
relation.
 Indicator for banner quality.

 Must bid at the going rate for exposure
 The adman will block some websites to show the campaign.
 Weak correlation between ads and sales or leads.
 Vulnerable to click frauds.
Advantages
 The main advantage of paid search selling are:
 PPC advertising is extremely targeted. The relevant ad with a link to a
the destination website is just displayed once the user of programmer varieties in
specific phrase (or the ad seems on the content network, triggered by
relevant content on a publisher’s page), therefore there’s restricted wastage
compared to different media. YouTube users may also be targeted through
Google ‘promoted video’ PPC choice. Users responding to a selected key
phrase or reading connected content have higher intent or interest and have a
tendency to be good-quality leads.
 Full monetary management. There’s no minimum payment, you’ll set most
monthly budgets on AN account-wide basis or on individual campaigns, and
you specify the most quantity per click that you simply square measure
ready to purchase every ad
 Full editorial management. You’re in complete management of each facet of
your campaign-from the title and ad copy, to the keywords and keyword
matching choice to apply, to the URL of the page you wish users to send to
speed.
 PPC listings get demote quickly, sometimes during a few days (following
editor review), SEO results will take weeks or months to be achieved.
 Moreover, once a website is revised for SEO, ranking can be into drop
whereas the location is re-indexed by the search engines.
 Branding. Tests have shown that there’s a stigmatization impact with PPC,
albeit users don’t click in the ad This could be used for the launch of
merchandise or major campaigns.

Disadvantages
 There square measure astonishingly few if you manage your campaigns
fastidiously and continue to prime your defrayal and conversion rates. The
largest one is that as larger businesses still rouse to the potential of search
selling, and funnel additional of their advertising pay on-line, the value per
click of additional competitive keywords will before long get prohibitively
high-priced for smaller advertisers, however by obtaining clever together
with your use of long-tail keywords their square measure still lots of
opportunities to reap real rewards from PPC advertising.
 The key factor to recollect is that you just ought to buy each click whether or
not or not you change therefore it’s necessary to stay track of the metrics and
make certain you’re obtaining worth from your investment.
 Inappropriate. For firms with lower budget or narrower vary of product on
that to come up with time period worth, it would not be price effective to
contend.
 Irrelevant. Sponsored listings square measure solely a part of the computer
program selling combine. Several search users don’t trust advertisers, though
these square measure principally folks concerned in selling.
Cost per mille
(CPM), additionally referred to as price per thousand (CPT) (in Latin, French and
Latina, million means that one thousand), could be an unremarkably used measuring
in advertising. It’s the price associate in a nursing publicist pays for one thousand
views or clicks of a poster. Radio, television, newspaper, magazine, out-of-home
advertising and online advertising are often purchased on the idea of exposing the
ad to 1 thousand viewers or listeners. It’s employed in promoting as a
benchmarking metric to calculate the relative price of an associate in a nursing ad
campaign or an advertisement message in a very given medium.
Explanation
The “cost per thousand advertising impressions” metric (CPM) is calculated by
dividing the price of associate in nursing advertising placement by the amount of

impressions that it generates. CPM is beneficial for scrutiny the relative potency of
assorted advertising opportunities or media and in evaluating the prices of
advertising campaigns.
For media, while not numerable views, CPM reflects the price per thousand
calculable views of the ad
Purpose
The purpose of the CPM metric is to check the prices of advertising campaigns at
intervals and across completely different media. A typical ad campaign would
possibly try and reach potential shoppers in multiple locations and thru varied
media. {The price the value the price} per thousand impressions (CPM) metric
permits marketers to create cost comparisons between these media, each at the
design stage and through reviews of past campaigns.
Marketers calculate CPM by dividing ad campaign prices by the number of
impressions that square measure delivered by every apart of the campaign. Thus,
CPM is that the price of a media campaign, relative to its success in generating
impressions to ascertain. Because the impression counts square measure typically
sizeable, marketers typically work with the CPM impressions. Dividing by 1000 is
associate in nursing industry-standard.
CPM types
CPM (cost per mile) is that the value of million banners impressions in the greenback
currency.
Payment depends on the number of impressions exclusively.
 The publisher is aware of the expected revenue per impression.
 No concern concerning CTR
 High traffic needed.
 Clicks pay nothing.
 The publicist is aware of the expected daily impressions and prices.
 Weak correlation between ads and sales or leads.
 Poor conversion and performance advertising.

Advantages
 It figures out the activities which might run parallel to every alternative.
 It helps the project manager in distinctive the foremost vital parts of the
project.
 It provides a sensible and disciplined base that helps in deciding the way to
reach the objectives.
 CPM is effective in new project management.
 CPM will strengthen a team perception if it’s applied properly.
 CPM provides a demonstration of dependencies that helps within the
programming of individual activities.
Disadvantages
 The programming of personnel the completion time of associate degree
activity.
 The vital path isn’t continually clear in CPM.
 For larger comes, CPM networks are sophisticated too.
 It additionally doesn’t handle the programming of the resource allocation.
 In CPM, a vital path must be calculated exactly.

Which one is better? PPC or CPM
CPM provides a higher CPC if you have got insights into however your ads work. If
the ad works sensible, CPM may be less expensive thanks to gain click, visits and
alternative conversions than bluffly paying for them with CPC.

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Social Media Algorithm

What is Social Media Algorithm?
Social media algorithms are a way of sorting posts in a users’ feed based on relevancy
instead of publishing time.
Why are social media algorithms so controversial?
This all probably seems straightforward so far. What’s the big deal about algorithms, then?
Well, much of the reason why algorithms are so controversial is because of their impact on
reach.
There are plenty of instances of algorithms seemingly “hiding” content on Facebook at random
despite being optimized to a T. On the flip side, there’s a well-documented phenomenon on
YouTube videos surging to millions of views out of nowhere after being recommended to
seemingly random viewers.
Why do social media algorithms exist?
There is a ton of content floating around in the social space. Like, thousands of posts, photos
and videos published per minute.

Without social media algorithms, sifting through all of this content on an account-by-account
basis would be impossible. Especially for users following hundreds or thousands of accounts on
a network, so algorithms do the legwork of delivering what you want and weeding out content
that’s deemed irrelevant or low-quality.
How do social media algorithms work?
Algorithms are as simple as they are complicated.
But under the hood, algorithms involve machine learning and data science. They’re capable of
parsing data and ranking posts based on criteria that, quite honestly, the average marketer will
probably never truly understand.
Take the recent Facebook algorithm changes, for example. Facebook explicitly laid out some
ground rules for accounts looking to stay in their algorithm’s good graces: prioritize meaningfully
conversations over transactions, stop engagement baiting, and publish more native video
contents.
How to decode (and outsmart) social media algorithms?
Marketers often look at social media algorithms as roadblocks.
Although no two algorithms are the same, here are some general algorithm-outsmarting
strategies that work across all social channels.
Algorithms might seem helpful and mostly harmless to the average social customer, helping sift
through content and deliver only “relevant” content rather than random posts.
However, marketers that don’t fully understand what algorithms are or how they work will find
themselves facing a constant struggle.

What are social media algorithms, anyway?
Social media algorithms are a way of sorting posts in a users’ feed based on relevancy instead
of publish time.
Social networks prioritize which content a user sees in their feed first by the likelihood that they’ll
actually want to see it.
Before the switch to algorithms, most social media feeds displayed posts in reverse
chronological order. In short, the newest posts from accounts a user followed showed up first.
This is still an option on Twitter to set your feed to chronological order…

Facebook chronological feed

By default, social media algorithms take the reins of determining which content to deliver to you
based on your behavior.
For example, Facebook or Twitter might put posts from your closest friends and family front-
and-center in your feed because those are the accounts you interact with most.
YouTube recommended feed
Why are social media algorithms so controversial?
This all probably seems straightforward so far. What’s the big deal about algorithms, then?
Well, much of the reason why algorithms are so controversial is because of their impact on
reach.
Spoiler alert: algorithms aren’t necessarily perfect. Not by a long shot.
There are plenty of instances of algorithms seemingly “hiding” content on Facebook at random
despite being optimized to a T. On the flip side, there’s a well-documented phenomenon on
YouTube videos surging to millions of views out of nowhere after being recommended to
seemingly random viewers.

YouTube algorithm
Oh, and algorithms are constantly evolving, attempting to work out the kinks and provide the
best user experience possible. As a result, marketers have to consistently adapt to ’em. This
means consistently experimenting with content and changing up marketing strategies.
How do social media algorithms work?
Algorithms are as simple as they are complicated.
Sure, the function of an algorithm is to deliver relevant content to users.
But under the hood, algorithms involve machine learning and data science. They’re capable of
parsing data and ranking posts based on criteria that, quite honestly, the average marketer will
probably never truly understand.
Take the recent Facebook algorithm changes, for example. Facebook explicitly laid out some
ground rules for accounts looking to stay in their algorithm’s good graces: prioritize meaningfully
conversations over transactions, stop engagement baiting, and publish more native video
content.

However, through experimentation and trial-and-error we can sniff out changes to any given
algorithm. For example, some marketers suspect that the Instagram algorithm is starting to
crack down on brands that are too explicit about social selling and transaction-specific posts.
Tag other accounts in your posts
Simply put, tagging other accounts serves as a sort of invitation for other users to check out and
hopefully share your content. If you’re mentioning another business, brand, or customer, make
sure you tag their account accordingly.
This same logic can be applied to tag-a-friend posts where followers are invited to tag friends-
and-family in response to a question or comment. These types of posts should be used
sparingly so they’re not treated as engagement bait, but are especially useful for major
promotions such as giveaways.
Tack on the right hashtags
Hashtags essentially make your content searchable and therefore extend a post’s reach by
attached.
In other words, social media algorithms tend to reward accounts that post on a frequent basis
rather than every now and then.

…and “double-dips” it on Facebook where it gets even more engagement.

Cross-posting content allows you to squeeze more out of your content creation efforts
Tools such as Sprout’s social publishing suite make it a cinch to schedule and fine-tune your
content across all social networks in one place.
Whether it’s a Vine-style looping video or a mini-commercial for your business, any type of video
is a fair game. Facebook has been explicit about the need for brands to produce video, as has the
Twitter Algorithm.
There’s a reason for that. Social media algorithms don’t want to see accounts just drop links and
walk away: doing so is spammy.
Use links for a more subtle call to action that still helps visitors find what they’re looking for.

For example, see how the following types of content stack up against each other:
Thank you!


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How Neglecting SEO makes your business suffer.

Realizing the benefits of SEO may take time, this is one of the reasons why many
businesses may ignore it in favor of the more traditional PPC and social campaigns.
Unknown, too many, however, is that SEO has become imperative in determining
your rank and predictions put its worth at about 80 billion dollars in the coming
years. Ignoring it may be like walking through a wind storm blowing money
towards you but you only pick what blows onto your face.
If you are ignoring SEO, here are a few ways this could affect your business and
hopefully by this will help you to rethink your strategy.

You are missing out on Potential Customers:
SEO is able to attract a large number of customers since these days people are
finding businesses through quick searches online. These customers are not just
sitting there and waiting for you to open your eyes to see the SEO potential. They
are indeed being directed to your competitors who already saw the light which
means over the time that you are not utilizing SEO, your competitors are gaining a
steady flow of customers and some of them may even be the ones you already
have. Some of these are niche customers who you may not have realized existed
and you will never if you do not embrace SEO.

Your Reputation is Being Questioned:
Reputation is important in business and you do not want potential customers to
doubt your reputation. When you ignore SEO, a critical number of potential clients
are noticing your lack of organic presence online. Anyone can pay to be seen, but
they cannot pay to be ranked, so more people trust the rankings that you achieve
from getting your SEO right. SEO helps you get a better ranking even if it may take

time to have the desired effect. If someone searches a particular keyword and
your business site is not among those that appear in the top results, even clients
you already have may begin to question whether you are indeed the best.

Customers Right Under Your Nose are Walking Past
You:
By ignoring SEO, you are also ignoring the potential of local searches. These days
local SEO is one of the most common ways people are finding businesses near
them. It is not uncommon for people to drive by a business every day and yet not
pay attention to it only to get their mobile device and search for a business in that
area doing exactly what the business
they drove past does! Other people never go out so they will not see the billboard
and if you. In essence, you are actually hiding away from potential customers by
neglecting SEO.

You Could be Providing Irrelevant Content:
SEO keeps you grounded on the audience’s needs. With SEO in place, you are
aware of the popular searches and the keywords that are used more often so you
design your content according to this demand. When you chose not to pay
attention to SEO, however, you end up like a blind man testing the ground he is
walking on with his feet and eventually could end up falling into a pit. Businesses
that give the right attention to SEO tend to post content more frequently and have
a wide variety of content to ensure they attract the attention of a lot more people.
Their strategies help them keep in touch with the needs of the audience out there.

Google Could Label You Untrustworthy:
Have you heard about Google’s Medic Update in 2018? This update was intended
to ensure that sites that show up in search results in the medical field are
trustworthy and relevant. Google updated its algorithms to weed out sites that
were providing content that was either irrelevant or lacking credibility. A number of
sites suffered traffic loss and their rankings dropped rapidly which has also made
audiences lose trust in them. Businesses however that had followed SEO best
practices were able to weather the storm and bounced back.
Google is Continuing to update its algorithms and it is unpredictable which
industry will be affected next. It is important that your business is providing
relevant information and not just paying for visibility. SEO can help a business
survive the impending storm of Google.

You are Spending More Than You Should on Building
Brand Value:
A business needs to build brand value in order to have customers trust and
appreciate it. Using traditional channels like media ads to build brand value is
expensive and the prices continue to go up. With the correct SEO strategies, you
can actually spend a lot less and yet achieve impressive results. For small
businesses and start-ups, SEO makes more sense since you get a better return
on investment and that investment is usually minimal.

Users Maybe Having a Bad Experience on your Site:
User experience can determine how long a user remains on your site or if they
ever come back to the site. Even with the right content, if a site does not make a
user feel comfortable, they are likely to leave and never come back. This is going
to increase the number of bounce backs and the search engines will eventually
drop your rankings.
SEO professionals are able to improve the user experience of a site so that is
mobile responsive, the way you get more traffic from mobile users and the
loading time will also improve. Often businesses make the mistake of having
web designers create a site with no regard for SEO and in the end, the site looks
good but takes too long to load which chases users away and into the arms of
competitors who pay great attention to SEO.

In Conclusion:
While some businesses seem to succeed without SEO, there is still a lot they are
missing. Imagine you are a fisherman in a boat with a fishing rod, you spend the
whole day fishing and you do catch a few fish, then picture what the results would
be if you had a fishing net and spent the same amount of time fishing, how much
more fish would you catch?
Including SEO in your business site is like fishing with a net instead of a rod. You
are opening up the possibilities and attracting more profits when you incorporate
SEO into the mix, without it, you are ignoring a big chunk of potential customers
and there should be no business that is satisfied with letting customers go.