What are the important Metrics and KPIS?

Digital Marketing Metrics and KPIs are values used by marketing teams to measure and track the performance of their marketing campaigns. Digital marketing teams use a number of tools to promote their services and products, and tracking the results can often be time consuming and difficult. By creating specific digital marketing KPIs, it’s easy to determine targets and goals and measure performance based on those values.

KPIs in marketing are slightly different from regular marketing metrics. KPIs are tied to progress. They show performance related to specific projects and campaigns. Marketing metrics are numbers that should be consistently tracked to understand the status of marketing campaigns and whether they are helping to meet KPIs and business goals.

Marketing Metrics are measurable values used by marketing teams to demonstrate the effectiveness of campaigns across all marketing channels. Whether you are looking to track digital marketing performance, SEO progress, or your social media growth, having measurable marketing metrics and KPIs set up can help your business reach targets . Track your marketing goals with these marketing metrics and KPI examples.

Marketing departments operate across multiple channels. From social media, to email marketing, to lead generation, your digital marketing strategy will include a number of activities. With such a wide variety of channels being used, it’s important for marketing teams to actively track progress and performance in real-time with the right marketing metrics. When choosing the right marketing metrics, you should keep in mind which channel you are using and who will be using the data to make business decisions. The types of metrics you want to track will vary for different marketing roles. Executives will want to see an overview for every marketing channel, while managers will want to dive into the metrics for a deeper understanding of day to day performance.

What are Social Media Algorithms?

Social media algorithms are what all social media platforms run on these days. They have led to a lot of changes to social media, and not always desired ones. If you are going to take advantage of social media for business purposes, it’s vital that you understand what algorithms mean for you.

An algorithm is a mathematical set of rules specifying how a group of data behaves. In social media, algorithms help maintain order, and assists in ranking search results and advertisements, on Facebook, Instagram, Linkedin etc.

The algorithms are very important and make a significant impact on the content that marketers and business owners put online. They are very difficult to understand but we have to work according to them, rather than against them, but, luckily the social networking sites share information about the things that their algorithms prioritize.

The algorithms are very important and make a significant impact on the content that marketers and business owners put online. They are very difficult to understand but we have to work according to them, rather than against them, but, luckily the social networking sites share information about the things that their algorithms prioritize.

Which Social Networks are the best for Social Media Marketing

Using social media sites is a great way for marketers in any industry to reach new customers. But as the number of social networks continues to grow, it can be difficult to select the right ones for your business.

Social Media Marketing or Marketing in social networks is the perfect opportunity to create and strengthen the emotional bond between customers and the sales of our business.  This makes the Social Media empire the best showcase for your business. It is a new and different way of making yourself known and interacting with your audience to improve the image of your brand and get more and better customers.

There are many existing social networks, each of them focuses on a different audience and is different. It is not necessary that your company is in all social networks, but in those that will bring you closer to your potential client.

Facebook is often the first social media site to come to mind when discussing social media, and for good reason. It’s one of the biggest social media platforms in the world, and it was one of the first to provide advertising options to businesses.

LinkedIn is a social network for professionals, meaning it can be a useful tool for reaching B2B prospects. However, that doesn’t mean it isn’t useful for B2C companies as well.

The use of hashtags on Instagram are a way to reach a multitude of people, and taking advantage of the ever-popular Instagram stories or Instagram Live video feature is a great way to expand your social presence. It  also offers advertising options for businesses, which can be accessed through Facebook. If you’re familiar with Facebook’s ad management system, it could be an easy transition to start running

Your business can use these questions to inform what you cover in your content, and if you have the answers users are looking for on the social media site, establish authority in different areas. Quora also has an advertising platform to help you reach targeted audiences.

What are the best ways to determine ROI from social media?

Social media marketing is essential for any business looking to boost conversions, increase site traffic, and raise brand awareness. However, you need to be sure that your campaigns are worth the investment. To gain an idea of how successful they are, you’ll need to measure the Return On Investment (ROI) from social media. ROI will let you know how successful your social media marketing efforts are.

The most basic way to calculate the ROI of a marketing campaign is to integrate it into the overall business line calculation.

You take the sales growth from that business or product line, subtract the marketing costs, and then divide by the marketing cost.

(Sales Growth – Marketing Cost) / Marketing Cost = ROI

Once you have a fairly accurate calculation, the remaining challenge is the time period. Marketing is a long-term, multiple-touch process that leads to sales growth over time. The month-over-month change we were using for simplicity’s sake is more likely to be spread over several months or even a year. The ROI of the initial months in the series may be flat or low as the campaign starts to penetrate the target market. As time goes by, sales growth should follow and the cumulative ROI of the campaign will start to look better.

The next step is to look at how much it costs to generate social media leads and conversions. Add up expenses like salaries, vendor payments, computer equipment, software, subscriptions, and any other expenses directly related to content marketing, as well as a prorated share of general business expenses like rent, utilities, and overhead.

Now you can calculate social media ROI by subtracting investment from return (so you have net return) and then dividing it by your investment, like this:


Measuring social media ROI accurately — and continually — can help you identify what’s working in your program and what could use some tinkering. It gives you the tools to make the case for your program. And it can significantly boost your impact