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CPC and CPM | Cortexom Innovation

how CPC and CPM differ in SMM ?

When it comes to buying online ads for your business, the most popular pricing models are CPM and CPC. We hear the question, “Which one should I use?” a lot. Before answering that, let’s define what each of these cost models mean. If you’re looking for what differentiates the two pricing models, you’ve come to the right place.

What’s the Difference Between CPC and CPM?
CPC stands for “Cost Per Click”. In this model, you pay a set amount every time your
ad is clicked. For example, if you were paying $0.40 per click, and your ad is clicked
1,500 times, you would pay the ad network $600 total for your ad. If fewer people click
your ad, you would pay less. CPM stands for “Cost Per Mile”. “Mile” refers to every 1,000 impressions. With this model, you pay a set amount for a network to serve up your ad 1,000 times. This price point is unaffected by whether people click through to your website or not.

Why Choose One Over the Other?
Each model comes with its own strengths and disadvantages. Depending on what you’re
marketing, one of these pricing models may be a better bet. Here are just a few reasons
why you might choose either option. Best Uses for the CPC (Cost-Per-Click) Pricing Model In a CPC model, you only pay for the ads that people click on. No matter how many times your ad has been seen, you won’t have to pay if they don’t click it. This has a distinct advantage – you’re not paying for advertising that might not be leading to direct sales. For this reason, we use suggest using CPC to drive conversions, whether these are website visits or sales. The main disadvantage of this approach is that if your ad isn’t getting much engagement, it may be shuffled out of the advertising network’s rotation
and fewer people might be even seeing it. There isn’t as much incentive for networks to show your ad if people aren’t clicking and they aren’t getting paid. Best Uses for a CPM (Cost-Per-Mile) Pricing Model A CPM model guarantees that at least a certain
number of people will see your ads. That’s why CPM is best used to drive general awareness. It’s the way to go when you’re trying to build brand visibility. Then again, if a thousand people see your ad but few click it, it might feel like you’ve spent your
money in vain. Networks can use tools to ensure these ads are being shown to an audience whose interests may make them more liable to be interested in your product, which can help prevent this lack of engagement.

Which is Best for My Marketing Goals?
Which model is right for you depends on your advertising campaign’s goals. CPC is a good option if your business is an online marketplace or sells products dependent on people clicking through and browsing your website. If what you’re selling is inexpensive or something people could conceivably want to buy on impulse, then CPC
could enable you to only pay for those ads that bring direct traffic to your site. However, if the product you’re selling is a $25,000 piece of machinery or a hefty investment, direct
traffic may not be as important as having a general awareness of your business among people who would be most interested. With CPM, you’re guaranteed a certain number of ads will be shown to your audience since you’re paying specifically for the number of impressions. Put Our Digital Team to Work If you’re not still not sure which one to choose,
Right Idea Media and Creative can help! We’ll work closely with you to determine which digital advertising approach is right for you.

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Can SMM make better customer satisfaction | Cortexom Innovcation

Can SMM make better customer satisfaction?
SMM:
The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.
EXAMPLE of SMM:
1:Ipsy (2.5m Followers) – Content that makes a connection. …
2:Loot Crate (737k Followers) – Know your audience. …
3:Desigual (922k Followers) – Bold, trendy and hashtag-friendly. …
4:Birchbox (601k Followers) – Love your followers and they’ll love you back.
SMM And its working:
Subscribers distribute information about the company and products and offer to join the group. People who have subscribed, reach the official website of the company and, having read it, makes purchases. You should constantly point the website out and make it unique.
Types of Social Marketing:
There are two types of social marketing.
1:Operational social marketing
2:Strategic social marketing
Operational social marketing:
Operational social marketing is used to change behavior Strategic social marketing
Social marketing is used to form new policies and development strategies.
Benefits of Social Media Marketing:
1:Increase brand awareness
2:Boost website traffic
3:Faster and easier content distribution
4:Regular interaction with the target audience
5:Industry, marketplace and competitor insights
SMM make better customer satisfaction:

  1. Increased Brand Awareness
    Social media is one of the most cost-efficient digital marketing methods used to increase your business’ visibility. Implementing a social media strategy will greatly increase your brand recognition. To get started, create social media profiles for your business and begin interacting with others. Simply having people interact with your content will increase brand awareness and begin building your reputation as a business. Each post that is shared will be introduced to a new network of individuals, which can lead them to becoming potential customers, and the more people who know about your business, the better. By investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their exposure. There is no doubt that by simply having a social media page your brand will benefit, and with regular use it can generate a wide audience for your business.
  1. More Inbound Traffic
    Without marketing your business on social media, your inbound traffic is limited to your usual customers. The people familiar with your brand are likely searching for the same keywords you already rank for. Without utilizing social media as part of your marketing strategy, you’ll have much more difficulty reaching anyone outside of your loyal customer circle. Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you post is another opportunity to acquire a new customer. Social media is a melting pot of different types of people with varying backgrounds and behaviors. With different people come different needs and different ways of thinking. Syndicating your content on as many platforms as possible allows these individuals to organically reach your business. For instance, perhaps someone in an older demographic of consumers will search for your website using a particular keyword on Facebook, but a millennial could begin their search by using a different social media platform entirely, because they search for products totally differently. By marketing on social media you can effectively open your business to a wider variety of versatile consumers all over the world.
  2. Improved Search Engine Rankings
    Although posting on social media might get your business some site traffic, more effort than that is required to see significant success. Search engine optimization is very important for achieving higher page rankings and obtaining traffic to your business website. While social media doesn’t directly increase search engine rankings, Social Media Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings. Being able to rank in the top positions for your keywords will revolutionize your traffic and continue to generate positive results for your business. Let’s face it, everyone uses
    Google to find information, and they likely won’t navigate past page 1 because their answer normally is on the first page of results. If your business website isn’t ranked towards the top of search engine results, you should probably adjust your search engine optimization strategy. To give yourself the best chance of ranking better through social media, create high quality content that integrates your targeted keywords. Content such as blogs, infographics, case studies, business information, and employee photos will make your business’s social media profile intriguing and credible. Once you begin posting quality content, you’ll begin to build a social media community where followers will “like” and “share” your content. Most importantly, it gives you more opportunities to get in front of industry influencers who will write about your business and provide links back – which will help to directly increase search engine rankings.
  3. Higher Conversion Rates
    With increased visibility, your business gains more opportunities for conversion. Every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic. Social media marketing allows your business to give a positive impression through a humanization factor. When brands are interactive by sharing content, commenting, and posting statuses on social media, it personifies a brand. People prefer to do business with other people, rather than companies. Over 51% of marketers claimed that taking the time to develop relationships with consumers showed positive results in sales. The better impression you make on a visitor, the more likely they are to think of your business when the need for your product or services arises. Studies have also shown that social media has a 100% higher lead-to-close rate than outbound marketing. When a brand is interactive online, consumers who follow your brand’s accounts often begin to more completely trust the credibility of your business. People use social media platforms to stay connected to their friends, family, and communities. Since people are already talking, why not throw your brand into the mix? More likely than not, they’ll mention your brand to a friend when your products or services are needed, overall providing your business with social proof of its quality. As reported by Social Media Examiner, about 66% of marketers saw lead generation benefits by using social media platforms at least 6 hours per week. Putting your brand in an atmosphere where people are sharing, liking, and talking, can only improve the conversion rates on your existing traffic.
  1. Better Customer Satisfaction
    Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanizing your company. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message. Being able to acknowledge each comment shows that you are attentive of your visitors’ needs and aim to provide the best experience.
  2. customer on social media
    Every customer interaction on your business’s social media accounts is an opportunity to publicly demonstrate your compassion for your customers. Whether an individual has a question or a complaint, social media allows you to address the matter using interpersonal dialogue. A brand devoted to customer satisfaction that takes the time to compose personal messages will inherently be viewed in a positive light, even if responding to a customer complaint.
  3. Improved Brand Loyalty
    One of the main goals of almost all businesses is developing a loyal customer base.
    Considering that customer satisfaction and brand loyalty typically go hand in hand, it is important to regularly engage with consumers and begin developing a bond with them. Social media is not just limited to introducing your brand’s products and promotional campaigns. Customers see these platforms as a service channel where they can communicate directly with the business. The millennial generation is known for being the most brand loyal customers of all. Born between the early 1980’s and the early 2000’s, millennials are the largest generation in US history — and will soon completely consume the market. Studies show that this segment of customers is 62% more loyal to brands that directly engage with them on social media. Since these technology natives require communication with their brands, businesses must implement social media marketing to get the attention of their most influential consumers.
  4. More Brand Authority
    Customer satisfaction and brand loyalty both play a part in making your business more
    authoritative, but it all comes down to communication. When consumers see your company posting on social media, especially replying to customers and posting original content, it makes you appear more credible. Regularly interacting with customers demonstrates that your business cares about customer satisfaction, and is available to answer any questions that they might have. Satisfied customers are eager to spread the word about a great product or service and they usually turn to social media to express their opinion. Having customers mention your business on social media will advertise your business, and show new visitors your value and brand authority. Once you obtain a few satisfied customers who are vocal about their positive purchase experience, you can let the advertising be done for you by actual customers who enjoyed your product or service.
  1. Cost-Effective
    Social media marketing is possibly the most cost-efficient part of an advertising strategy. Signing up and creating a profile is free for almost all social networking platforms, and any paid promotions you decide to invest in are a relatively low cost compared to other marketing tactics. Being cost-effective is such an advantage because you can see a greater return on investment and retain a bigger budget for other marketing and business expenses. If you decide to use paid advertising on social media, always start small to see what you should expect. As you become more comfortable, fine tune your strategy and try increasing your budget. Just by spending a small amount of time and money you can significantly increase your conversion rates and eventually get return on investment on the money you initially invested.
  2. Gain Marketplace Insights
    One of the most valuable advantages of social media is marketplace insight. What better way to know the thoughts and needs of your consumers than by directly talking to them? By monitoring the activity on your profiles,, you can see customer’ interests and opinions that you might not otherwise be aware of if your business didn’t have a social media presence. Using social media as a complementary research tool can help gain information that will aid you in understanding your industry. Once you gain a large following, you can use additional tools to analyze the demographics of your consumers. Another insightful aspect of social media marketing is the ability to segment your content syndication lists based on topic, and identify which types of
    content generate the most impressions. These tools give you the ability to measure conversions based on posts on various social media platforms to find the perfect combination for generating revenue.
  3. Thought Leadership
    Posting insightful and well-written content on your social media is a great way to become an expert and leader in your field. There is no one way to become a thought leader – it requires work that can be supported by online networking tools. To establish yourself as an expert, be sure to utilize social media platforms and build your presence. Be communicative, connect with your audience, share content, and promote your authority. When your social media campaign is aligned with other marketing efforts, your skills will be highlighted and followers will look up to you. Being able to directly connect with your customers creates a relationship that they will value, allowing you to become a notable influencer in your field.
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social media algorithm | Cortexom Innovation

What are social media algorithm?

Algorithms might seem helpful and mostly harmless to the average social customer, helping sift through content and deliver only “relevant” content rather than random posts.
However, marketers that do not fully understand what algorithms are or how they work will find themselves facing a constant struggle. Social algorithms are not as mysterious or spiteful as you might think. If you are like most businesses trying to tackle social media, they are a sort of boogeyman. The great “unknown” that is holding your content down.
Now talk about what are social media algorithm Social media algorithms are a way of sorting posts in a user’s feed based on relevancy instead of publish time.
Social networks prioritize which content a user sees in their feed first by the likelihood that they will actually want to see it. Before the switch to algorithms, most social media feeds displayed posts in reverse chronological order. In short, the newest posts from accounts a user followed showed up first. This is still an option on Twitter to set your
feed to chronological order… Timeline Show me the best tweet first Tweets you are likely to care about most will show up first in your timeline. Learn more Explore Trends Search filters and the same rings true on Facebook. By default, social media algorithms take the reins of determining which content to deliver to you based on your behavior. For example, Facebook or Twitter might put posts from your closest friends and family front-and-center in your feed because those are the accounts you interact with most often.
Chances are you have been recommended videos to watch on YouTube, right. This is again based on your individual behavior, digging into what you have watched in the past and what users like yourself are watching. Elements such as categories, #tags and keywords also factor into recommended content on any given network.
Now talk about why are the social media algorithms so controversial Well, much of the reason why algorithms are so controversial is because of their impact on reach.
Spoiler alert: algorithms are not necessarily perfect. Not by a long shot. There are plenty of instances of algorithms seemingly “hiding” content on Facebook at random despite being optimized to a T. On the other side, there is a well-documented phenomenon on YouTube of videos surging to millions of views out of nowhere after being recommended to seemingly random viewers. Algorithms are constantly evolving, attempting to work out the kinks and provide the best user experience possible. As a result, marketers have to
consistently adapt to him. This means consistently experimenting with content and changing up marketing strategies. Now talk about why social media algorithms exist There is a ton of content floating around in the social space. Like, thousands of posts, photos and videos published per minute. Without social media algorithms, sifting through all of this content on an account-by-account basis would be impossible. Especially for users following hundreds or thousands of accounts on a network, so algorithms do the legwork of delivering what you want and weeding out content that has deemed irrelevant or low quality. In theory, that is. There is also the belief that social media algorithms exist to push brands to pay a premium for social ads. The belief is that if brands cannot reach their audience organically, they will turn to ads instead. Obviously, this means more money for social networks. This point-of-view might seem cynical or even paranoid, but social marketers know that changes in how social media algorithms prioritize paid
and organic content can have a huge impact. Regardless of why social media algorithms exist, the fact remains that they are not going anywhere. For brands, this means learning what algorithms “want” and likewise what might cause content to be viewed as low-quality or irrelevant to their audience. Now talk about why do social media algorithms work Algorithms are as simple as they are complicated. Sure, the function of an algorithm is to deliver relevant content to users. However, under the hood, algorithms involve machine learning and data science. They are capable of parsing data and ranking posts based on criteria that, quite honestly, the average marketer will probably never truly
understand. That said, algorithms are not giant question marks, though. Sometimes networks are transparent about what will help content rank and be seen as high quality on their platform. Take the recent Facebook algorithm changes, for example. Facebook
explicitly laid out some ground rules for accounts looking to stay in their algorithm’s good graces: prioritize meaningful conversations over transactions, stop engagement baiting and publish more native video content. Networks are traditionally vague about the specifics of their algorithm and understandably so. However, through experimentation and trial-and-error we can sniff out changes to any given algorithm. For example, some marketers suspect that the Instagram algorithm is starting to crack down on brands that are too explicit about social selling and transaction-specific posts.
Determining how algorithms work requires both experimenting firsthand and listening to what networks are saying themselves. It can be a tedious process, but a necessary one. Now talk about how to decode and outsmart social media algorithms Marketers often look at social media algorithms as roadblocks. Rather than try to fight with algorithms, it is more prudent to understand how to craft the sorts of posts that algorithms want to see.
Between trial-and-error and what we know about the current crop of social media algorithms, there are actionable steps marketers can take to optimize their posts. The key is finding a balance between what an algorithms wants and creating compelling content for your audience. Although no two algorithms are the same, here are some general
algorithm-outsmarting strategies that work across all social channels. Ask questions and encourage comments from your audience For starters, social media algorithms treat engagement likes, comments and shares as a sort of snowball effect. That is, the more engagement a piece of content gets, the more likely it is to be rewarded by the algorithm.
Perhaps one of the easiest ways to encourage engagement is by asking questions of your followers. Serving as a sort of call-to-action, question- based posts are an easy way to encourage interactions and connect with your audience at the same time.
Tag other accounts in your posts Simply put, tagging other accounts serves as a sort of invitation for other users to check out and hopefully share your content. If you are mentioning another business, brand or customer, make sure you tag his or her account
accordingly. This same logic can be applied to tag-a-friend posts where followers are
invited to tag friends-and-family in response to a question or comment. These types of posts should be used sparingly so they are not treated as engagement bait, but are especially useful for major promotions such as giveaways. Tack on the right hashtags
Hashtags essentially make your content searchable and therefore extend a post’s reach by attaching it to a category. As far as social algorithms go, hashtags assign a category to your piece of content to make it more likely to appear to users interested in that tag.
There is plenty of debate in regards to what’s “optimal” in terms of tags, but you can check out our guide to hashtag analytics to learn more. As a rule of thumb, tacking on a tag or two is fair game across all networks for the sake of categorizing your content and campaigns. Optimize your post timing to encourage engagement Timing is a huge factor in determining how much engagement any piece of content gets. For example, posting when your audience is most likely to be active means that your posts are more likely to be seen and replied to. Based on our research, the best times to post on social media vary from network to network. That said, there is no denying that timing has a significant impact on engagement rate. To ensure that you are tapping into these times, a third-party social scheduling tool like Sprout is a must-have. Additionally, Sprout features such as Viral Post automatically hone in on posting times that will result in maximum reach and engagement. Figure out your publishing frequency No matter what network you are publishing to, you should strive to be an “active” participant. In other words, social media algorithms tend to reward accounts that post on a frequent basis rather than every now and then. This is why it’s important to come up with a content calendar that allows
you to regularly post to each respective network. You can likewise cross- post your content across networks Facebook, Instagram and Twitter to squeeze more out of your content creation efforts. In many cases, it makes sense to cross-post your content to squeeze more out of your creation. For example, check out how Vegemite takes this post
on Instagram… and “double-dips” it on Facebook where it gets even more engagement. Tools such as Sprout’s social publishing suite make it a cinch to schedule and fine-tune your content across all social networks in one place. Publishing more video content across all network As a growing trend, all networks’ algorithms reward native video content video published to that platform, not an external link. Whether it is a Vine-style looping video or a mini-commercial for your business, any type of video is fair game. Facebook has been explicit about the need for brands to produce video, as has the Twitter algorithm. Mind how you present your likes craft your captions
Very rarely will you see posts promoting a link and nothing more score much engagement. There is a reason for that. Social media algorithms do not want to see
accounts just drop links and walk away doing so is spams. Instead, it pays to provide context to your links and promotions. Rather than be purely transaction, spice up your captions with some commentary or even some humor. Meanwhile, let your link serve as your call-to-action. As a side note, try to tone down transactional terms “BUY NOW” which could potentially flag your posts as being too sales. There is nothing wrong
with promoting products or sales via social, but how you package them to your followers matters for the sake of reach. Measure your social media performance via analytics Without analytics, it’s impossible to know how the various social media
algorithms are treating your content. Tools such as Sprout can clue you in on clear connections between your top-performing posts and each social network. Spotting trends and spikes in engagement, you can determine for yourself what to post (or not) based on your engagement rate. The more data you are able to gather, the better.

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Importance of social listening is for your business

Social listening is important for business:
Social listening is that the method of observance digital
conversations to know what customers area unit speech
communication a couple of complete and business on-line.
Social listening is that the follow of analyzing the activity and
conversations trending around your entire business as well
as your complete and so victimization those insights to
create well-read selling choices.
While several use social observation to remain on prime of
name mentions and relevant conversations, in several cases so
that they will have interaction with their audience as necessary,
social listening is a lot of complex; it’s some way to
trace specific topics, keywords, brands, niches, audiences
across social platforms so you’ll be able to gather knowledge.

Social listening helps firms perceive what your
ideal patrons area unit thinking, what their wants area unit, and
the way they’re checking out info regarding your product or

services. You’ll be able to use social being attentive
to produce content that answers the why, wherever and the
way messages your client persona is searching

for victimization keywords they’re presently victimization on-
line.

Marketing groups primarily use social listening for community
management, like distinctive client pain points and providing
direct client response to queries, complaints, and
comments. It’s conjointly wont to surface feedback that
would facilitate to differentiate their complete, product, or
service.
Social listening important
As digital channels proliferate, there are myriad ways in which
for customers to share feedback and experiences each directly
and anonymously.
Social listening permits promoting groups to rate and assess
feedback from the general public. This feedback are often wont
to produce a lot of appealing offerings, each within the variety
of product and services additionally as content and
advertisements.
One necessary distinction:
Social listening monitors individual conversations a few
complete and trade. It doesn’t give insight into the direct
impact of your promoting programs.

Social watching is characteristic and responding to individual
complete mentions on social media. Social listening, on the
opposite hand, is assembling information from those social
mentions and broader client conversations, and propulsion
insights from them thus you’ll be able to create higher choices
for your customers.
By social listening, you’ll be able to track overall complete
health, produce content your audience desires to envision,
generate concepts for future campaigns, improve your client
expertise and drive strategic product choices
Social listening isn’t simply some way to stay track of your
company mentions and tags, however conjointly keywords in
your trade that you simply ought to be exploitation in your
posts, blogs and on your web site, which is able to ultimately
assist you rank higher on Google and search engines.
Social listening will give nice insights into your trade and your
target market. Ultimately, by social listening, you’ll be able to
give higher quality content to your audience and create higher
choices for future promoting campaigns. You will be able to
perceive what your audiences’ interests are and what
influencers they follow. You will gain a deeper understanding of
your trade, what your competitors are talking regarding, and
determine any gaps. At the top of the day, you’ll realize a lot of
opportunities to achieve your audience, give two-way
communication with them, and see what’s happening in your
trade.

Social listening helps you discover out precisely what topics and
hashtags your audience uses most; that means that you’ll then
recognize precisely what you wish to speak regarding and that
hashtags to use so as to achieve as many folks as potential,
whereas conjointly providing them the sort of content they
need to envision or browse.
Social listening will assist you learn necessary data regarding
your target market, such as:
• Discover wherever they’re most active on-line and that social
networks they preponderantly use
• Understand what they have faith in bound topics and
keywords (and what the general sentiment is)
• Understand what wants, interests, and queries they need
supported the content they’re reading and sharing, the queries
they’re asking, and their sentiment towards totally different
topics/keywords
This side of social listening can build a positive name for your
business, as it’ll provide guests the impression your company is
usually able to answer client queries and complaints.
Social listening helps you determine what trends and
merchandise are well-liked among your trade. From this, you’ll
be able to adapt and develop your merchandise to suit what it’s
your customers are excited regarding.
So, if your customers are droning regarding associate rising new
trend or product, determine what it’s they like regarding the

merchandise .It’s then up to you to adapt your product to fit
your customers’ wants.
Conversely, if your listening is characteristic a brand new
product that’s gaining quality with first-time patrons, you’ll be
able to use your social media to spotlight however your product
might be a higher various.
Social listening is a vital a part of understanding your potential
and current customers’ pain points. With fewer opportunities
for face-to-face interactions in today’s digital world, social
listening is a wonderful thanks to keep a pulse on several
aspects of your company additionally as your competition.
7 Reasons Why Social Listening is vital

  1. Social Media Strategy:
    Focused listening can tell you which of them social networks
    your audience is most actively exploitation and assist you to
    research sentiment concerning your brands, products,
    competitors, or trade. By exploitation social being attentive to
    verify your social media strategy, your company can save each
    time and cash.
  2. Performance activity:
    Besides the actual fact that social listening permits you to live
    and measure your social media strategy, it conjointly helps live
    techniques for additional short term campaigns. You’ve got the

power to research quantitative metrics (e.g. volume of
conversation) and qualitative metrics

  1. Brand Reputation:
    In today’s social age it’s the shoppers United Nations agency
    are deciding voice communication a few whole, product, or
    trade. Several brands are learning the simplest practices for the
    way to manage client service problems on social media.
    By actively exploitation social listening your whole will with
    success establish doubtless harmful voice communication and
    ameliorate true before it’s a forceful impact on the reputation
    of your brand. In addition, social listening is an especially
    valuable tool for developing a whole name strategy and
    fascinating customers through social media.
  2. Development:
    One of the best edges of social listening is that you simply are
    ready to receive client feedback concerning your product,
    brand, or trade. You must treat this feedback constant
    approach you’d treat feedback from attention cluster.
    Analyze what your customers are speech to find valuable
    insights and change your business ways to suit the
    requirements of the patron. Be ready to receive honest
    feedback that generally criticizes some side of your business.
  3. Competitive Insights:

When conducting social listening campaigns, you must not
alone monitor conversations concerning your business or
designated competitors. Instead, try and allot time and
resources to watch additional general discussion concerning
your trade as an entire.

  1. Benchmarking:
    Social listening tools are nice for benchmarking your brands to
    your competitors. By measure the quantity of voice
    communication concerning your whole and your competitors,
    you’re ready to benchmark your social media performance.
    Remember, the quantity of voice communication around your
    whole is vital. A part of the patron call method is to ascertain
    what others have same concerning your product or service. If
    there are not any reviews or relevant mentions concerning your
    product or service, then a possible client could hunt for an
    organization that has generated additional social media voice
    communication.
  2. Key Infuencers:
    Influencers like to observe product, services, and client service
    problems each on-line and offline. Active social listening will
    assist you establish key influencers so you’ll gather valuable
    insight concerning your product, brand, or trade.
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Is social media strategy is compulsory to planning yours goal.

Yes social media strategy is compulsory to planning
our goals. According to social media examiner 97%
of small business use social media to attract the
new customers, but 85% of business owners are not
sure what social media tools to use. The demonstrate
a huge potential of social media marketing to
increase sales but a lack of understanding on hoe to
achieve those results. Social media marketing helps
to validate your brand and its not longer optional . Its
an essential ways for companies to reach
customers and done correctly.

Five major Benefits of social media
marketing
1.Branding
2.Coustomer Loyalty
3.Conversion
4.Humanization
5.Coustomer Insight
6.Cousttomer support
7.Inbound Traffic
Reasons Why You Should Develop a Social
Media Plan

  1. Increases Awareness and Branding. You can
    find our client’s presence on the top 4 most
    influential social media platforms. This gives the
    brand an opportunity to connect with various
    audiences and cross channel promote their
    content. This also helps your brand’s influencer
    marketing effort.
  2. Increases Exposure to generate traffic, leads,
    and sales. By just plugging in different

demographics we’ve learned from performing
customer research (no, that secret hasn’t been
revealed yet, but read on), we can easily reach
our desired audience to increase website traffic
and new sales for our client.

  1. Improves Online Search Ranking. If you search
    the words, “cheap drapes,” you can find our
    client on the first page of the Google search.
    Your audience rarely goes past the second
    page. It’s important to publish relevant content
    and have a link-worthy site to see your website
    rise to the top of search-engine results.
  2.  Develops Loyal Fans. Creating customer loyalty
    means developing long-term relationships with
    your fans. This relationship fosters the spread of
    social proof and repeat customers.
    How to create a social media strategy
    Step 1. Choose social media marketing goals
    that align to business objectives

The first step to creating a winning strategy is to
establish your objectives and goals. Without goals,
you have no way to measure success.

Each of your goals should be:
 Specific
 Measurable
 Attainable
 Relevant
 Time-bound
This is the S.M.A.R.T goal famework. It will guide
your actions and ensure they lead to real business
results.Here’s an example of a S.M.A.R.T. goal:
“We will use Twitter for customer support and lower
our average response rate to under two hours by the
end of the quarter.”
Step 2. Learn everything you can about your
audience
Create audience personal
Knowing who your audience is and what they want
to see on social media is key. That way you can
create content that they will like, comment on, and
share. It’s also critical if you want to turn social
media followers into customers for your
business.When it comes to your target customer,
you should know things like:
 Age

 Location
 average income
 Typical job title or industry
 Interests
 etc.
Here a simple guide and template for creating
audience. Get to know your fans, followers, and
customers as real people with real wants and needs,
and you will know how to target and engage them on
social media.
Step 3. Know your competition

A competitive analysis  allows you to understand
who the competition is and what they’re doing well
(and not so well). You’ll get a good sense of what’s
expected in your industry, which will help you set
social media targets of your own.
Maybe one of your competitors is dominant on
Facebook, for example, but has put little effort into
Twitter or Instagram. You might want to focus on the
networks where your audience is underserved,
rather than trying to win fans away from a dominant
player.

Step 4. Do a social media audit

If you’re already using social media, take stock of
your efforts so far. Ask yourself the following
questions:
 What’s working, and what’s not?
 Who is engaging with your?
 Which networks does your target audience use?
 How does your social media presence compare
to the competition?
Once you collect that information, you’ll be ready to
start thinking about ways to improve. We’ve created
an easy-to-follow social media audit guide and
template  to walk you through each step of this
process. Your audit should give you a clear picture of
what purpose each of your social accounts serves. If
the purpose of an account isn’t clear, think about
whether it’s worth keeping. To help you decide, ask
yourself the following questions:

  1. Is my audience here?
  2. If so, how are they using this platform?
  3. Can I use this account to help achieve my goals?

Step 5. Set up accounts and improve
profiles

As you decide which social networks to use, you will
also need to define your strategy for each. Benefit
Cosmetics’ social media manager, Angela
Porcaro, told e Marketer: “For our makeup tutorials
… we’re all about Snapchat and Instagram Stories.
Twitter, on the other hand, is designated for
customer service.” For reference, here’s how other
small and medium-sized businesses are using social
tools to communicate with customers. Notice that
Facebook and Instagram outrank even email for this
purpose.
Step 6. Find inspiration

While it’s important that your brand be unique, you
can still draw inspiration from other businesses that
are great on social. You can usually find these on the
business section of the social network’s website.
(Here’s Facebook’s, for example.)Case studies can
offer valuable insights that you can apply to your
own social media plan.

Step 7. Create a social media content
calendar
Sharing great content is essential, of course, but it’s
equally important to have a plan in place for when
you’ll share content to get the maximum impact.
Your social media content calendar also needs to
account for the time you spend interacting with the
audience (although you need to allow for some
spontaneous engagement as well).

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Need a digital marketing strategy | Cortexom Innovation

Why you need a digital marketing strategy?

Your digital marketing strategy is a number of initiatives that help you reach your
company objectives across sophisticated online marketing networks. There was a
mistake. In short, a strategy is only an action plan to accomplish the desired
objective or a set of objectives. Digital marketing strategy are most important because it is essential tool for your business that help you a lot to grow in cheap rates, it help to make your business unique and helped in detailed approach to laying out your digital marketing strategy. You can focus on a specific kind of audience ,it will help deliver a more effective plan to achieving marketing objectives The development of a brand is another justification for engaging in digital marketing. Consumers’ behavior shifted and marketing tactics to meet the buyer have changed. Building a partnership with your Internet users and a sound picture for your business would help to make your customers’ undecided agreements easier. Content Marketing is a perfect opportunity for brands who need to start developing their image online. It produces three times more leads than other more expensive methods, including paid advertisements. The marketing strategy starts with a workshop

  1. Digital marketing levels the area of online playback
    Business owners also welcome the idea that digital media is only for the likes of multinationals and major companies with enough money to manage an internet marketing program.
  2. Because Digital Marketing Is More Cost-Effective than Traditional Marketing

There are too little opportunities for small enterprises and even capitalization. That is why Digital Marketing offers you a better and much cheaper marketing channel with results. Gartner’s Digital Marketing Spend Report highlighted that up to 40% of respondents claimed getting considerable savings by using digital marketing methods of promotion for their products and services.

  1. Due to the conversion to digital marketing.

Online business goods and services calculate success, based on the intended intent of the web site, by the percentage rate of incoming traffic turned into leads, user or revenue. All your traffic does not mean much without conversion and all your marketing efforts are literally wasted.

  1. Digital marketing aims to produce greater profits

In the light of stronger and more efficient sales, the higher conversion rates
created by successful digital marketing technology would offer you and your
company a lot of benefit. This is verified by Google in an IPSOS report in Hong
Kong, which states that businesses who use digital marketing techniques have 2,8 times higher sales growth expectation.

  1. Digital marketing makes engagement with selected markets possible

The capacity of internet marketing platforms to communicate with target
audiences in real time is one of the reasons that digital marketing takes over
conventional marketing networks. Your customers expect dedication in some way when they connect with your brand or your business. As the study Key Digital Trends for 2014 notes, as seen below, how the company approaches those
obligations and connections can form the difference between business performance and failure.

  1. Since mobile consumer digital marketing catering

The next wave of information and connectivity is undeniably mobile Internet,
which is created by the rapid spread of smartphones, tablets and other internet-
enabled devices. This electronic devices have been a core feature of America’s
life, with 91 per cent of adults in the USA still touching their devices.

  1. It builds the prestige for digital marketing.

Its potential to draw targeted traffic is the strength of digital marketing. These
types of viewers are probably eager to hear more about your name, goods and
service and will be reasonably interested in purchasing what you have to sell.
Through delivering on what you delivered, your interactions with your targeted
users will strengthen, help them become paid customers who can visit and
engage more frequently and consistently with your website.

  1. Since Digital Marketing provides you with better ROI
    Digital marketing can have higher sales and better branding than conventional
    advertising and marketing outlets, offering better return on investment (ROI). The prices for small to medium-sized businesses are so large for corporate advertising, and the effects are vaguely measurable.
  2. Digital marketing is winning the confidence of the public
    Digital marketing relies more on social media signals that originate from direct
    and customized engagement between the brand or organization and its target
    audiences. 90 per cent of the respondents said they believe in details about a
    specific brand, product or service when the data comes from people they know, in the Nielsen Global Online Market Survey involving 25,000 customers from at least 50 countries.
  1. Digital marketing allows people to behave favorably

Whilst social signals and testimonials add to the trust of potential markets, digital
marketing uses efficient techniques to persuade people to take favorable action
on their brand or company. The website user has still started to converse to leads
or purchases, and is under total charge. They don’t have to do so, but clever and
in creative ways can be used by digital marketers to promote conversion through
call-to-action.

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Rise above social media algorithms | Cortexom Innovation

How to rise above social media algorithms?

Ah, social media algorithms. For some marketers, they’re like little data puzzles just waiting to be solved. But if you’re like most business trying to tackle social media, they‘re a sort of boogeyman. The great “unknown” that’s holding your content down. Social media algorithms are a way of sorting posts in a users’ feed based on relevancy instead of publish time. Social networks prioritize which content a user sees in their feed first by the likelihood that they’ll actually want to see it. “A social media algorithm is an automated calculation that decides which social media posts makes it to the top of your feed and which don’t. Overall, the top factors in most social media algorithms in 2021 are the amount of engagement that piece of content has received (especially within a short time frame) and how much you tend to engage with that creator’s content in general.” Social media algorithms vary by platform. Therefore, you can break it down by social media brand. Different types of SMA are there below:
 Image-based posts versus text-based posts.
 Long-form versus short-form video.
 Content with links versus content without links.
 Posts with one hash-tag versus posts with multiple hash-tags.

Ways to promote social media algorithm:

You’d like to run a simple social media campaign to increase your visibility and attract some new customers. You probably have at least a couple of platforms;
 Facebook
 Twitter
 Instagram

And you want to sure you’re maximizing your content reach and impact within each. You immerse yourself in the latest articles and instructional posts to get a sense of how to navigate the labyrinth. Just when you think you’ve learned how Instagram and twitter choose to display the content of the accounts you follow, you realize you didn’t really have good understanding of their selection process at all. Worse still, you’ve wasted precious time. As a marketer who regularly uses and is intimate with these channels, I can confirm it’s often a full- time job trying to keep up. However, rest easy with the knowledge that we can offer some solace if you’re growing weary of the ever-present need to change your game just to get exposure. Consider this end of the indoctrination period you never really needed.

The new age of online marketing:
You CAN reach your intended audience and foster the business you’re working hard for, without subscribing to the ever changing cheats, codes and secret rules of social media algorithms. It’s simpler than you think:
 STOP worrying about exposure.
 START focusing on the real people you’re trying to reach.

And accept the fact that those people, the real individuals whose relationships are important to your business, don’t need to be exposed to a generalized broadcast- they just need to hear from YOU. Investing in your business relationships directly, instead of using intricate and elaborate social media campaigns and automation services, will pay more dividends later on.
This means showing your customer who you are, as genuinely as possible. Even if this comes across as unpolished and informal, it will serve to increase your authenticity and, therefore, trustworthiness. No one wants to hear from bots. I think of it as taking the high road. If you think of your marketing like a moral compass, you can trust in the fact that they saying and doing what you feel is kind, respectful, and true, will rarely do you wrong. Now, that’s not to say that being nice to those people who represent your critical business relationships will get you all the way to your goal. For that, you need a process. You might be thinking, “You just said that marketing automation and mass communication
aren’t the keys to success.” To that, I would say, “correct.” But keep in mind that automation and process are not the same.

Digital marketing:
HOW TO DECODE (AND OUTSMART) SOCIAL MEDIA ALGORITHMS:

Marketers often look at social media algorithms as roadblocks. But rather than try to fight with algorithms, it’s more prudent to understand how to craft the
sorts of posts that algorithms want to see. Between trail-and-error and what we know about the current crop of social media algorithms,
there are actionable steps marketers can take to optimize their posts. The key is finding a balance between what an algorithms wants and creating compelling content for your audience. It is possible to conduct genuine and systematized one-on-one outreach to the most important people in your universe. In fact, most everyone creates processes for this very purpose all the time – they’re just so ingrained into our daily lives that it’s hard to recognize them as such. Every time you add a loved one’s birthday to your calendar you’re following a process to help
you nurture your relationship with that person. TIPS TO OPTIMIZE YOUR CONTENT FOR ANY SOCIAL MEDIA PLATFORM:

  1. Create short videos
  2. Create content which invites interaction
  3. Evoke humor and emotion
  4. UGC is key
  5. Write back
  6. Report the news
  7. Invite followers in
  8. Ask for what you want

How this social media algorithm works:
Here are some of the defining factors of this social media algorithm:

 Prioritizes content from friends and family members over businesses.
 Heavily prioritizes content from people you engage with (people whose posts you comment and like on, or whom you message).
 Prioritizes number and length of comments.
 Prioritizes number of reactions and variety of reactions.
 Show both recent content from your top friends and highly engaged content from friends that you personally engage with less often.

UPDATES FOR 2021 in FACEBOOK:

The most significant updates for 2021:
 Facebook is prioritizing posts in Groups and Events. Their redesign puts more emphasis on these, as they are “the two biggest reasons people visit Facebook every day.”
 Hash-tags: Facebook has implemented recommended tag listings for when you’re composing a post. Not everyone can use this new feature yet, as it is still in beta, but it could be a great way to get a bigger reach on Facebook.

Keep on top of changes:

Finally, social media should never be set it and forget it. And that includes your strategy too. Just because you have a sound strategy in place that works well today doesn’t mean the same will hold tomorrow. How the social media networks work and what users do on those networks can change almost overnight, and that means you need to stay on top of these changes so that you can adjust your strategy accordingly as they happen. While regularly revisiting your strategy in this way is absolutely necessary to staying relevant on social media, the faster you can react to changes, the easier it will be to not only stay relevant, but also to
rise above the noise.

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Decode Social Media Algorithms | Cortexom Innovation

How to Decode Social Media Algorithms ?

OVERVIEW OF TOPIC:
➢What is social media algorithm
➢Why we need to understand the algorithm of
social media
➢Which Social Media platforms using Algorithm
➢How different social media platforms using
Algorithm
➢How we can decode own social media
algorithms
➢Pro & Cons Of Algorithms

SOCIAL MEDIA ALGORITHMS

A social media algorithm is a set of rules and rules created by social media platforms to show the user what they want and changing the user interface according to user interest.
• In simple word, it runs according to your interest in that post or product.
• It automatically generate a top feed for you that you have visited more.

UNDERSTANDING THE ALGORITHM

As we are living in the world of technology and internet. When we connect with internet, we are directly connect with all over the world and they get all our device information. The algorithm made by branded companies to keep your data in their server and they will saw you that information which you have been search before. As they are connected
with each other. They have design their algorithm like the following points.
• When the user search for any product on social media they record their history and show these products in their feeds.
• When the user spend too much time on one content, they also locate it and shows the
related content in the feeds. The whole social is connected and all these algorithms works only to get data and generate the customers for big companies.

WHICH SOCIAL MEDIA PLATFORMS USING

ALGORITHMS

All big companies using the algorithms, and their algorithms vary from company to company so lets start discuss some of them.

➢Facebook
➢Instagram
➢LinkedIn
➢YouTube
➢Twitter
➢Pinterest
And many mores.

HOW DIFFERENT SOCIAL MEDIA PLATFORMS USING ALGORITHMS
Facebook: As we all know about Facebook , it’s a free app , but we have never think about that why its free , why this company do not take money for using
app. The reason is that they get money from social media marketing by promoting brands, films, politicians, etc. They get all their data and store them. E: g; The person uploaded his picture in 2013, but he can see it on single click.
The Facebook works on the following basis:

• They sequence the content on whose people you have comments, likes.
• They sequence the number and lengths of comments, like.
• They sequence the content which you have been searched before.

Instagram: The Instagram is also using the algorithm, but they work on the following way.
• They shows the recent post to the user.
• They shows the posts which have been more like.
• They also priorities those posts who has trending tags.

Twitter: The twitter is also using many people in the world, it also work on algorithms. Its way of working is
• They priorities the recent posts.
• The most like and trending tweets on twitter.
• The hashtag and the higher rates of followers.

YouTube: The YouTube is the video content platforms and has millions of active users, and they also wrote the algorithms to engage and attract the community. And its algorithms decode in the following way.
• They shows the videos of those channels which you subscribed.
• Shows the related videos you have watched before.
• Shows the viral and trending videos.

HOW WE CAN DECODE THE OWN SOCIAL MEDIA PLATFORMS

As we have discussed about many social media platforms and their algorithms and know that how they works.
Why we need them?
We need these algorithm to increase our social media users and keep them to attach with this social media platforms.
How It can be work?

• First of all we need to know that what is user our demand.
• To Find this we need to work on SEO(search engine optimization).
• We have work on the codes that the users sees only that information which we want to show him.
• We decode the user the interface in that way which is more friendly to user and it can
automatically changing the feed according to different criteria which have written in our code.

PROS OF SOCIAL MEDIA ALGORITHMS
• The algorithm can increase your app rating within a days.
• It unforce the user to spend more time on this app.
• It can give you a large amount of business.

CONS OF SOCIAL MEDIA ALGORITHMS
• The algorithm play with your mind.

• The reduction of job will happen in future as the all the work shifting from men to computer due to artificial intelligence.
• It can take all your data and create the content on them.

SUMMARY

The world is changing very rapidly and we are shifting from petrol to electronic and Artificial intelligence to neural networks. In this fast world the social media has played a major rule. The most profitable companies of these world belongs to IT field and their owner are super rich. So their money is only depend on these social media platforms by
selling the users. So they invest more money on the computers and make the super computers which can control whole data of this world lonely. The quantity of data is very high that to control this kind of data they wrote a millions of lines of codes in the
form of algorithms. These algorithms are user friendly and work on artificial intelligence. They can change the user interface according to the searches. They will automatically shows you that data which you have searched most. As I have mentioned before that how different platforms use different kind of data according to their contents.

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6 Mistakes you can avoid to increase your profit | Cortexom Innovation

6 Mistakes you can avoid to increase your profit?

Starting a business is an exciting time, and it’s understandable that you want to introduce your new company to the world and believe that everyone young or old, male or female, urban or rural, you name it need what you’re selling. Think about some of the country’s biggest companies. Thought they are widely successful and have very broad customer bases, even they can’t claim “everyone” as their target market.

  1. Sale are Not profit:
    The biggest beginner is assuming that sale are profit. People new to business can easily confuse sale with profit, but their is a very clear distinction between them. As they saying goes, ‘sale are vanity, profit are sanity’. Let’s assume sale are going well in your new business. You’re in happy mood because you have all that profit coming in. Except is may not be profit. Your profit is actual what is left after All your costs has been deducted from sale. If you haven’t calculating your selling prices correctly, the danger is that your business might seem that to be thriving when it is, infect operating at a loss, or at very little profit. The main point is here is: Never set a selling price or tender a price for a
    job until you know All the costs involved. There are two types of business costs. First are variable costs. These are direct costs of production that vary with sales levels. They include the cost of raw materials or stock and the direct employee costs of producing goods or supplying a service. Second all the businesses have fix costs, also called overheads. However much or little you sell each month, you must pay relatively fixed costs such as rent or mortgage, phone and Internet, utilities, vehicles, loans and leases, and other office costs. You need to include these costs, or at least a percentage of them, in your pricing. When you start a business, it’s important to get your pricing and job costing checked by an experienced accountant or financial adviser, because they may well identify costs that you have overlooked.2.Markup is NOT profit: Once you calculated al yours costs, you must include your profit margins you need to sustain the business. This leads on the second profit mistake. Many business owners assume that if they intend to make say a 20% profit, they can simply add 20% on the cost-price of a product on service. So if the item or service cost them $100, they ad on 20%, making the selling price $120. They assume this will give them their desired profit margin 20% Wrong. Mark up is not a profit margin. In the case, the owner may assume the business is making a 20% profit, but the profit on the actual sales price is only 16.67%. You can use this formula to work out profit margin. Price – Cost Price *100 In this example, 120_100 is 20, divided by 120 and multiplied by 100, resulting is an actual profit margin of 16.67%. So while the owner assumes the business is making 20% on all the sales, the selling price is actually giving away 3.3% of the expected profit. The gap between markup and profit margin keeps widening as required margins get higher. If you want to make a 50% profit margin on an item that costs $100, the correct selling price would have to be $200, since 50% of 200$ is $100. If you have instead simply added a 50% mark up to the cost price of $100, the selling price would have been set at $150. Apply the formula above, and the profit margin work out to be only 33.3%. The mistake of using mark up to achieve your desired “profit margin” would have meant giving away nearly 17% of profit margin. You can see how dangerous this mistake can be a business. The point is to check your margin are really what you want them to be. Decide what minimum acceptable profit margin you need to sustain your business, and then get help is necessary from your financial adviser to check that your selling price with actually deliver the required profit margin. 3.Profit is NOT your salary: Many new business owners assume any surplus profit is what they should take out of the business as their salary. But profit has other purposes than providing a salary. Your salary should instead be included as part of business costs, so profit more accurately becomes any surplus money left over after you have taken your salary and paid all other costs. All businesses need profit and its purpose is to sustain and grow your business. Of course, it may take some time for a start-up business to reach the break-even point and start making a profit. During this time you may not be to draw much money from the business. Being thrifty during this period is a common necessity for start-up owners. But in the medium to long-term, you need to aim for a salary that is at least in line with what you could earn elsewhere as an employee and preferably better. Otherwise, that is a point of all the risk and hard work in starting a business? You also need to aim to make enough profit to continue growing your business and renewing the assets that help it produce the wealth. Your advisers can help you work out a sustainable profit level for your business, and this should be reflected in your pricing. 4.Waiting to Acquire Financing: The need for capital is ever-present when running a business. They will never be a time when you wouldn’t like some extra funding on hand. A common misconception about business loans and other forms of financing lines of credit card is that you only use them when your business is struggling. Actually in an ideal situation the opposite is true business financing is best use to take advantage of excellent opportunities, such as bulk deals on inventory or to expand to a mew location rather than to dig yourself out of a hold. If you wait to long to acquire financing, you may not get the most affordable deal possible. Look into a line of a credit you can keep in your back pocket in case of opportunity or elite business credit cards while your financials are strong, rather than when cash flow is weak. 5.Don’t be Afraid to Fail: The biggest mistake you can make is to be afraid of failure. Failure is key to your success, and jumping into your fear is very positive for your future business. How you pick up after failure from your mistakes is the key to great success. 6.Don’t waste money: Handling money incorrectly and being irresponsible with cash flow is a death sentence for startups with limited access to capital. l have made the mistake of hiring too many people instead of the right people, and spending money to fill the top of the funnel without having a well- defined process to manage the bottom of the funnel. Putting good money to bad use and trying to be everything to everyone instead of being niche focused is a sure fire way to waste value time and money, which are the lifeblood to any start up.
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How ROI depends on Google Ads | Cortexom Innovcation

How ROI depends on Google Ads?

ABOUT RETURN ON INVESTMENT (ROI) :

Whether you use Google Ads to increase sales, generate leads, or drive other valuable customer activity, it’s a good idea to measure your return on investment (ROI). Knowing your ROI helps you evaluate whether the money you’re spending on Google Ads is going to a good cause: healthy profits for your business.

How ROI Works:
ROI is the ratio of your net profit to your costs. It’s typically the most important measurement for an advertiser because it’s based on your specific advertising goals and shows the real effect your advertising efforts have on your business. The exact method you use to calculate ROI depends upon the goals of your campaign.

One way to define ROI is:

(Revenue – Cost of goods sold) / Cost of goods sold .Let’s say you have a product that costs $100 to produce, and sells for $200. You sell 6 of these products as a result of advertising them on Google Ads, so your total cost is $600 and your total sales is $1200. Let’s say your Google Ads costs are $200, for a total cost of $800. Your ROI is: ($1200 – $800) / $800 = $400 / $800 = 50%

In this example, you’re earning a 50% return on investment. For every $1 you spend, you get $1.50 back. For physical products, the cost of goods sold is equal to the manufacturing cost of all the items you sold plus your advertising costs, and your revenue is how much you made from selling those products. The amount you spend for each sale is known as cost per conversion. If your business generates leads, the cost of goods sold is just your advertising costs, and your revenue is the amount you make on a typical lead. For example, if you typically make 1 sale for every 10 leads, and your typical sale is $20, then each lead generates $2 in revenue on average. The amount it costs you to get a lead is known as cost per action (CPA).
Why ROI matters:
By calculating your ROI, you can find out how much money you’ve made by advertising with Google Ads. You can also use ROI to help you decide how to spend your budget. For example, if you find that a certain campaign is generating a higher ROI than others, you can apply more of your budget to the successful campaign and less money to campaigns that aren’t performing well. You can also use ROI data to try to improve the performance of the less successful campaigns.

Use conversions to measure ROI:
To identify your ROI, you first need to measure conversions, which are customer actions that you believe are valuable, such as purchases, signups, web page visits, or leads. In Google Ads, you can use the free conversion tracking tool to help track how many clicks lead to conversions. Conversion tracking can also help you determine the profitability of a keyword or ad, and track conversion rates and costs- per-conversion. Once you’ve started to measure conversions, you can begin to evaluate your ROI. The value of each conversion should be greater than the amount you spent to get the conversion. For example, if you spend $10 on clicks to get a sale, and receive $15 for that sale, you’ve made money ($5) and received a good return on your Google Ads investment.