Realizing the benefits of SEO may take time, this is one of the reasons why many
businesses may ignore it in favor of the more traditional PPC and social campaigns.
Unknown, too many, however, is that SEO has become imperative in determining
your rank and predictions put its worth at about 80 billion dollars in the coming
years. Ignoring it may be like walking through a wind storm blowing money
towards you but you only pick what blows onto your face.
If you are ignoring SEO, here are a few ways this could affect your business and
hopefully by this will help you to rethink your strategy.
You are missing out on Potential Customers:
SEO is able to attract a large number of customers since these days people are
finding businesses through quick searches online. These customers are not just
sitting there and waiting for you to open your eyes to see the SEO potential. They
are indeed being directed to your competitors who already saw the light which
means over the time that you are not utilizing SEO, your competitors are gaining a
steady flow of customers and some of them may even be the ones you already
have. Some of these are niche customers who you may not have realized existed
and you will never if you do not embrace SEO.
Your Reputation is Being Questioned:
Reputation is important in business and you do not want potential customers to
doubt your reputation. When you ignore SEO, a critical number of potential clients
are noticing your lack of organic presence online. Anyone can pay to be seen, but
they cannot pay to be ranked, so more people trust the rankings that you achieve
from getting your SEO right. SEO helps you get a better ranking even if it may take
time to have the desired effect. If someone searches a particular keyword and
your business site is not among those that appear in the top results, even clients
you already have may begin to question whether you are indeed the best.
Customers Right Under Your Nose are Walking Past
By ignoring SEO, you are also ignoring the potential of local searches. These days
local SEO is one of the most common ways people are finding businesses near
them. It is not uncommon for people to drive by a business every day and yet not
pay attention to it only to get their mobile device and search for a business in that
area doing exactly what the business
they drove past does! Other people never go out so they will not see the billboard
and if you. In essence, you are actually hiding away from potential customers by
You Could be Providing Irrelevant Content:
SEO keeps you grounded on the audience’s needs. With SEO in place, you are
aware of the popular searches and the keywords that are used more often so you
design your content according to this demand. When you chose not to pay
attention to SEO, however, you end up like a blind man testing the ground he is
walking on with his feet and eventually could end up falling into a pit. Businesses
that give the right attention to SEO tend to post content more frequently and have
a wide variety of content to ensure they attract the attention of a lot more people.
Their strategies help them keep in touch with the needs of the audience out there.
Google Could Label You Untrustworthy:
Have you heard about Google’s Medic Update in 2018? This update was intended
to ensure that sites that show up in search results in the medical field are
trustworthy and relevant. Google updated its algorithms to weed out sites that
were providing content that was either irrelevant or lacking credibility. A number of
sites suffered traffic loss and their rankings dropped rapidly which has also made
audiences lose trust in them. Businesses however that had followed SEO best
practices were able to weather the storm and bounced back.
Google is Continuing to update its algorithms and it is unpredictable which
industry will be affected next. It is important that your business is providing
relevant information and not just paying for visibility. SEO can help a business
survive the impending storm of Google.
You are Spending More Than You Should on Building
A business needs to build brand value in order to have customers trust and
appreciate it. Using traditional channels like media ads to build brand value is
expensive and the prices continue to go up. With the correct SEO strategies, you
can actually spend a lot less and yet achieve impressive results. For small
businesses and start-ups, SEO makes more sense since you get a better return
on investment and that investment is usually minimal.
Users Maybe Having a Bad Experience on your Site:
User experience can determine how long a user remains on your site or if they
ever come back to the site. Even with the right content, if a site does not make a
user feel comfortable, they are likely to leave and never come back. This is going
to increase the number of bounce backs and the search engines will eventually
drop your rankings.
SEO professionals are able to improve the user experience of a site so that is
mobile responsive, the way you get more traffic from mobile users and the
loading time will also improve. Often businesses make the mistake of having
web designers create a site with no regard for SEO and in the end, the site looks
good but takes too long to load which chases users away and into the arms of
competitors who pay great attention to SEO.
While some businesses seem to succeed without SEO, there is still a lot they are
missing. Imagine you are a fisherman in a boat with a fishing rod, you spend the
whole day fishing and you do catch a few fish, then picture what the results would
be if you had a fishing net and spent the same amount of time fishing, how much
more fish would you catch?
Including SEO in your business site is like fishing with a net instead of a rod. You
are opening up the possibilities and attracting more profits when you incorporate
SEO into the mix, without it, you are ignoring a big chunk of potential customers
and there should be no business that is satisfied with letting customers go.