SEO(How neglecting SEO makes your
What is SEO:
SEO (Search Engine Optimization) is a process of improving our sites to increase its visibility for relevant searches. The better visibility of our page the better it gained the attention and attract prospective and exited customers to our business. We can categorize SEO into two buckets.
On-page SEO: All on-page SEO strategies happen on in our website.
Off-page SEO: All off-page SEO strategies happen off in our website. Both on-page and off-page SEO aim to make our site more friendly as well as trustworthy, to users and search engines.
How SEO works:
Search engines such as Google use bots to crawl pages on the web going from site to site collecting information about those pages and putting them in an index. Next algorithms analyze pages in the index taking into account hundreds of ranking factors or signals to determine the order pages should appear in the search results for a given query. Search ranking factors can be considered proxies for aspects of the user experience. Content
quality and keyword research are key factors of content optimization and crawl ability and mobile-friendliness are important site architecture factors.
Why SEO is important for us in 2021:
SEO is an important part of digital marketing because people conduct millions of searches everyday often with commercial to find information about products and
services. Search is often the primary source of digital traffic for brands. Fifty-three percent of traffic to websites comes from organic search .Organic search delivers the most traffic to websites. On average 83 percent of the traffic from search engines comes from SEO. Even though organic search accounts for the majority of traffic most companies spend more money on paid search. Paid search owned 15% of web search in
2021.While SEO also require an upfront resource investment search engine rankings Organic Traffic. SEO traffic has no media cost and can provide a substantial ROI – higher than most other channels. Search engines appreciate and reward content that is relevant to readers and written for them rather than for bots. Focus on optimizing for our target audience. Proper SEO helps organize your website and makes it easier for your visitors to navigate and transact. Marketing works best when all channels are aligned on the same message including organic search. Multiple channel alignment improves results in all channels. SEO success secures a share of voice on the search engine results pages and this is an integral component of our brand and creating brand trust. SEO traffic often converts better than other channels due to the fact that rankings often convey trust from the search engines. Our other marketing channels generate demand for people to query the search engine for products and services such as ours. If your website is not there to collect the demand I spent money creating our competitors will collect it. Organic search is a critical Part of the research process especially for products or services with a long sale cycle. SEO research allows user to understand user interest and intent and build content that addresses and captures that intent .Focusing on SEO and legitimate link building leads you to develop relevant, useful content that people want to share and provides digital word of mouth. SEO has global reach and can even provide dynamic localization that can bring in new and unexpected customers from all regions of the world. Organic search is a critical part of the research process especially for products or services with a long sales cycle. People use search engines to create a list of candidates for the product or service and use them again to collect opinions and reviews that help them make decisions. SEO works in tandem with social media some queries are more sensitive to fresh results and social signals which can impact and determine positioning in
the search results. Social media helps shape your brand’s presence online and drive traffic back to your site.
How neglecting SEO makes business
Our Reputation is Being Questioned:
Reputation is important in business and we do not want potential customers to doubt our reputation. When we ignore SEO a critical number of potential clients are noticing our lack of organic presence online. Anyone can pay to be seen but they cannot pay to be ranked so more people trust the rankings that you achieve from getting our SEO right.
Google Could Label us Untrustworthy:
Google updated its algorithms to weed out sites that were providing content that was either irrelevant or lacking credibility. A number of sites suffered traffic lose and their rankings dropped rapidly which also made audiences lose trust in them. Businesses however that had followed SEO best practices were able to weather the storm and bounced right back.
Users have a bad experience on our Site:
User experience can determine how long a user remains on our site or if they ever come back to the site. Even with the right content, if a site does not make a user feel comfortable, they are likely to leave and never come back. This is going to increase the number of bounce backs and the search engines will eventually drop our rankings. SEO professionals are able to improve the user experience of a site so that it is mobile responsive, that way we get more traffic from mobile users and the loading time will also improve. Often businesses make the mistake of having web designers create a site with no regard for SEO and in the end, the site looks good but takes too long to load which chases users away and into the arms of competitors who pay great attention to SEO.
Misunderstanding or missing niches:
If we are not aware of SEO, then you are going to be missing out or even misunderstanding niches that are lucrative. we should think about this when it comes to
SEO because we might be using basic keywords but that is not what is being searched for. It is important that we define the keywords after doing research regarding which ones are the most popular for our niche.