SOCIAL MEDIA MARKETING
Social networks are communities of people who typically share a common behavior, idea
interest, activity. A social network indicate a graph of relationship (social familiarities) within a group of individuals (people, association). The most popular sites Facebook, google+, Twitter, LinkedIn etc. In fact usage of social media marketing site has been so diverse that many people use it for more than just entertainment. Today these websites provides a host of opportunities to its User ranging from marketing their product increasing awareness on social issues, sharing photos, video calls, joining groups and
form of interests promoting an idea, finding family roots finding a lost friends, gaming and entertainment application and so on. Social Media Marketing is widely used in various business, banking, retail marketing, B2B marketing, travel and tourism marketing so on. Social Media Marketing is marketing is focus on people, not on products. With explosion of internet based messages transmitted through the social media, they are now
a main factor in influence many aspects of consumers behavior such as
-post purchase evacuations
Also, what is important about Social Media Marketing is that marketer can listen, track,
measure what is shared on the social media in order to improve the offered message and adept it more to the customer need. The internet has become the most common tool that consumers use to find Information on products and services that they are considering buying. The effects of social media are really important as a social feedback loop is created through the use of social Media and will highly influence the consideration stage of the purchase channel. Social Media Marketing services in Pakistan and the world can be utilized to gain maximum visibility, improved sales . and better brand awareness . Companies offering different types of digital types of digital services use a number of social media marketing platforms to help businesses promote their business . Therefore social media largely effects customers purchase decisions , became consumers usually seek other opinion and recommendations . It has helped a number of online business to constantly contact their users in very effective way. 8Essential elements of Social Media Marketing strategy
1: Identify Business Goals
Every piece of your social media strategy serves the goals you set . You simply cannot move forward without knowing what you are working toward. Look closely at your company’s overall needs and decide how you want to use social media to contribute to reaching them.
2: Set Marketing Object
Goals are not terrible useful if you don’t have specific parameters that define when each is achieved. For example if one of your primary goals is generating leads and sales. Your objective of increasing leads by 50% may be specific, measurable, achievable and relevant, but if you do not set a deadline for achieving the goal , your efforts, resources and attention may be pulled in other directions
3: Identical ideal Customers
When you know your target audience’s age, occupation, income interest, pain, problems,
obstacles, habits, likes, dislikes, motivations and objects, then it’s easier and cheaper to target them on social or any media. The more specific you are, the more conversations you’re going to get out of every channel you use to promote your business.
4: Research competition
When it comes to social media marketing researching your competition not only keeps you apprised of their activity, it gives you can an idea of what’s working so you can integrate those successful tactics into own efforts. The most important activity to look at is engagement. Even though page admins are the only ones who can calculate engagement rate on a particular update, to you can get a good idea of what they’re seeing.
5: Chose channels and Tactics
Many businesses create accounts on every popular social network without researching which platform will bring the most return. You can avoid wasting your time in the wrong place by using the information from your buyer personas to determine which platform is best for you. Your tactics for each social channel rely on your goals and objectives, as well as the best practices of each platform.
6: Create a Content Strategy
Content and social media have a symbiotic relationship: without great content social media is a meaningless and without social media nobody will know about your content. Use them together to reach and convert your prospects. Thera are many studies that give you as specific time when you should post on social media. However, I suggest using those studies as guidelines rather than hard rules. Remember, you audience is unique, so you need to test and figure out the best time for yourself.
7: Allocate Budget And Resources
Make inclusive list of the tool you need (e.g., social media monitoring, email marketing and CRM), services you’ll outsource (e.g., graphic design or video production and any advertising you’ll purchase. Next to each, include the annual projected cost so you can have a high-level view of what you are investing in and shoe it affects your marketing budget.
8: Assign Roles
Knowing who’s responsible for what increase productivity and avoids confusions and
overlapping efforts. Things may be a bit messy in the begging, but with time team member with know their roles and what daily tasks they’re responsible.
Your Turn Your social media marketing strategy isn’t written in stone. As you move forward, you may discover that some tactics are not working as well as you thought they would. Always try to adapt quickly and introduce the new changes to your overall strategy. This can be achieved by channelizing a greater part of promotion and advertising budget for activities such as networking, volunteering, hosting events and so on. Social Media for Business to Business Marketing Social Media usage create opportunities, social media usage helps in understanding costumers, social media usage help in relationship management, social media aids in relationship sale performance and social media usage help in outcome based sales performance.
FACEBOOK FOR 2B2 MARKETING
SOCIAL MEDIA FOR BUSINESS TO CONSUMER MARKETING
SOCIAL MEDIAFOR TRAVEL AND TOURISM
TWITTER FOR THE TRAVEL INDUSTERY
FACEBOOK FOR BANK MARKETING
SOCIAL MEDIA FOR RETAILERS
10 SOCIAL MEDIA MARKETING DO’S
- Save Time, Re-purpose Content
- Interaction is Where It’s at!
- Try Multiple Media Types
- For Pete’s Sake! Make it Searchable
- Keep clam in crisis
- Customize the Flow
- Don’t let Just Anyone Represent Your Brand
- What was The Purpose of This Again?
- Pull out the Tool Box and Find your measuring Tape
- Be Innovative, Or At Least to Open to Innovation