Basically speaking, digital visibility refers to how visible your website is online …it is important
To ensure your website ranks well on related search engine inquiries .
Ranking well on the search engines ensures your business is seen by more potential customers.
Ways to increase the Visibility of Your Online Content
- Followers : Quality Over Quantity…
- Engage With People
- Optimized Online Content for Screech and Make It Unique..
- Post at the Right Time…
- Include Visuals …
- Use Hashtags…
- Pin your Most important Posts….
- Share Other People’s Content ….
Online content , whether its on your website ,a blog or social media can be a powerful
Tool for businesses. It can help spread the word about what you do and connect you with
Customers who otherwise wouldn’t have known you existed. You can only real the benefits,
Thought, if people actually see your online content.
.Follower : Quality Over Quantity
It’s tempting to focus on filling up your social media followers or blog subscribers with
Random people just to boost your number.
Followers that don’t actually care about your posts or your business won’t do you
That’s why you should focus on quality over quantity
. Engage With People
Engagement is one of the most fundamental strategies online marketers use to boost
Visibility .Then more people you get talking and engaging with the things you post,
The more likely it is that other will see it .this is how the “ reach” metric works .
Encourage people to interact with you by asking them a question, this way your
Company will be present to the engaged members of the community and will ultimately
Help improve the reach of your brand and online content.
.Post at the Right Time
While there inset one magical time when you should always post for the most visibility,
You can increase the chance of people discovering your online content by choosing
Times and days when the majority of your followers are online.
Numerous studies have come up with different optimal times to post on different social media Sites.
Sure you can use these numbers as a guideline ,but it’s best to look at your pages
Statistics to determine when the right time is for your specific audience .
That goes for blog posts , determine when the right time is for you specific audience .
That goes for blog posts too! Google Analytics is great for show blog traffic spike and an
Engagement tool such as melt water can help you determine when your social media is
.Optimize Online Content For Search And Make IT Unique
Most people start their online browsing sessions on search engine . that’s why it’s crucial
That you optimized your site so you show more often and higher up in search results
An integral part of this is ensuring your content is as unique as possible to avoid being penalized
By search engine algorithms.
Also include relevant keywords and organize your online content in a logical ,easy -to- scan
Google search console is a fantastic resources to ues if you need inspection on keywords.
In a nutshell, the tool tells you the search terms people have entered to find your content .
Use the data to improve content visibility by writing more content that includes such
Including a visual on your web page in your blog post or in your social media feed is one
Of the best ways to boost engagement and visibility photos info graphic GIFTS and comments ;Visual are all suitable choice .Note only do visual posts get more shares ,likes and comments : people retain the information in them better.
Tagging your posts with hashtags helps more people see them.Include tags that are relevant to your industry that your customer may search. You can also check what tags are trending and use them to
Boost your visibility even further.
Just make sure you stay an- brand with whatever you post and avoid stuffing them into your content unnaturally . Twitter advise to use no more than 3 Hashtags pet post ,to avoid you looking desperate With this in mind ,the Hashtags that we choose must make maximum impact. Research is key ,even if it’s only a Hashtags.
.Pin Your Most Important Posts
Since social media sites typically keep your most recent content at the top of your feed even fantastic online content can quickly get lost in the shuffle. Most sites now include a feature that allows you to “pins” a pair to the top of your page so it’s always the first one visitors see. You might choose to pin an important announcement a post that really capture the essence of your brand or drives a lot of website traffic ,a link to a project yore proud of or a piece of online content that received a high level of engagement. Combine media monitoring and analytical to find the content that your readers are engaged with the most
Share other people content
When you share Other people s Content you ‘ll get your name in front of the person whose content you shared as well as their followers .it ‘ll also help you vary what you post and make you a more interesting follow .Be sure to attributes what you share to the original creator rather than just copying it . This helps to expand your community too by leveraging relationship with influential third parties. Relevant online content ,use media monitoring to see what editorial content is positively impacting your industry
. Creative Visuals
As noted above , visual are a key components of any social media campaign .So get creative .Apart from the basics _ picture and video ads_ you can experiment with other kinds of from and content Try how -to- or Instruction video .May be you can live stream an event .
Design info graphics to make research palatable .it’s up to you to stand out from the crowd of other Visual on social media ,and create shareable , unique content.
. Mobile Compatible
More and more people are going online via their mobile device ,so make sure your keeping up with this trend .One of the main goals of social media marketing is to get your followers to click on your links,And visit your official website ,so Ensure that your sit/ and or blog is mobile – friendly . Otherwise The leads you get from social media will be wasted.
Social media is all about interaction .Your followers expect you to engage with then – through polls,
Contents promos, when comment,etc You should have reviews, when they comment,etc You should
Have people dedicated to keeping your social media accounts active and responsive .Build rapport
With your followers by begging friendly , and build credibility by being professional.
By 2019,it is estimated that there will be around 2.77 billion social Users around the globe, up from
2.46 billion is 2.77 social
Network penetration worldwide is ever- increasing .In 2017,71 percent of internet users were social
Network users and these figures are expected to grow.
So, before its too late reach out a Digital Marketing Agency near you and make your online presence
And help your business grow digitally.