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What social media marketing can do to your business | Cortexom Innovations

Creating and developing a website is important for any business. Along with having a website, you need to expand your online outreach to social media platforms. Social networking sites such as Twitter and Facebook are essential for maintaining a competitive edge. Companies that do not have active social media accounts risk missing out on numerous marketing opportunities.

One of the key advantages of social media for businesses is that it enables you to
interact with your customers. Going through the tweets and Facebook updates that are posted by your customer base gives you insight into what they need. This is useful for helping your company formulate marketing strategies that address its needs. Social media eases the process of providing and receiving feedback. If your customers have concerns or problems with what your business offers, they can let you know in a timely manner. Social media gives customers a convenient and accessible way to express what they feel and gives companies a chance to respond. With such platforms, businesses are able to view complaints and assure their customers that their problems will be dealt with.
The social networking nature of platforms such as LinkedIn and Twitter generates
interest among followers who are more responsive to them than a blatant marketing approach. You can use social media creatively to advertise your products and services without making your customers feel like they are overwhelmed by your marketing campaigns.

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Avoid backlash SMM | Cortexom Innovation

How to avoid backlash SMM?

Social Media :
Social media is a great place for brands to connect, communicate and engage with customers. The social media platforms provide a quick and easy way to directly interact with customers. All the brands whether big or small are harnessing the power of social media to create loyal customers, brand advocates and brand influencers in the competitive digital space. Making your presence on the social media is a must
to create an enriching overall digital experience with your customers. But before joining the social media, you as a brand need to have a contingency plan in place. Like the famous proverb “hope for the best but prepare for the worst”. Even with your best of abilities, good intentions, there will be times when customers are not happy and they may lash their frustrations using social media. You need to take the good with the bad. Negative comments, complaints, customer grievance are all part of social media

How to avoid backlash
 Do not delete negative comments
 Take the conversation offline
 Do not provide a generic response

 Have a dedication team/person
 Integrate social channels with CRM
Do not delete negative comments:
If u notice a customer leaving a bad review or a negative comment, do not ever delete comment to come across as a good brand .Deleting a comment will frustrate the customer further ad can lead to many more people to join the frustration gang.
Instead, if there is a mistake from your end, be humble and apologize the inconvenience and provide a solution. Be sincere, transparent and genuine in your communication .Try to respond quickly especially when it is negative, do not take more than an hour to respond because customers expect a quick reply on social media
Take the conversation offline:
Not all conversation can be made in public. It is better to stop negative comments at the earliest and take the conversation offline. Provide a phone number or e mail ID to reach out in time to discomfort. Always handle tough responses in one to one manner rather
than in public. Remember that many other are watching on social media.
Do not provide a generic response:
Providing a generic response will frustrate the customers more. Do not depend on templates to help u in tough time. Always address the customers by name and provide
specific answer to the problem. Tell your customers what to do next if they have any problem with your product. Direct term to help center, custom support and state the exact time needed to fix the issue. If u do not have the solution ask for more time and
communicate when your team back with the solution. Be specific, personal, clear, honest and transparent in your response. Have a dedicated tea .When u are present on social
media, negative comments are common thing to expect. Do not expect it to go smoothly always. To handle negativity, have a dedicated, trained team who knows how to conduct in public space and manage the brand image. Though it seems like a additional cost, it pays back heavily in tough time. It is advisable to have a trained, dedicated team or
person and a clear escalation to deal with the problem.
Integrate social channels with CRM:
Integrate social channels with customer management tools will help u track ad manage our customer better. Considering various social channels, it is almost impossible to track them all manually. Depending on the customer volume engagement, priorities, social,
channels. Once u link your social media channels with CRM, it is easy to unified notifications from across channels. Always keep your response simple, clear ad short. A
good rule is to finish your response well I three sentence. Always remember u are interacting with a human on the other end be humble, friendly and polite in your
response. Having a social media policy, FAQ pages, and crisis management plan will come in handily.

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What are the leading social media scheduling tools?

Social media marketing is the use of social media platforms to connect with your
audience to build your brand, increase sales, and drive website traffic. This involves
publishing great content on your social media profiles, listening to and engaging your
followers, analyzing your results, and running social media advertisements. Although the
terms e-marketing and digital marketing are still dominant in academia, social media
marketing is becoming more popular for both practitioners and researchers.

Quick Review Of Social Media Marketing:

Social media marketing first started with publishing.
Businesses were sharing their content on social media
to generate traffic to their websites and, sales. But
social media has matured far beyond being just a
place to broadcast content.
Nowadays businesses use social media in different ways. For example, a business that is
concerned about what people are saying about its brand would monitor social media
conversations and respond to relevant mentions (social media listening and
engagement). A business that is concerned about its performance on social media would
monitor its reach, engagement, and sales on social media with an analytics tool (social
media analytics). A business that wants to reach a specific set of audiences would run
highly-targeted social media ads (social media advertising).
Major Social Media Platforms:
The major social media platforms are:
 Facebook
 Instagram
 Twitter
 LinkedIn
 Pinterest
 YouTube
 Snap chat
We all know how vital it is to have a presence on social media, both for businesses and
for people wishing to be recognized as influencers. But it is very challenging to have an
active presence. The customers expect the firms they deal with to be active online.
Social media marketers are always in search of more ROI and less wasted time. That’s
where today’s suit of social media scheduling tools can save the day. Social media
scheduling tools are more than just a convenient shortcut to queue up posts. The right

tools help in our social media management process, improving your efficiency so you
have more time to push out great content and develop connections with your followers
in real time. Different businesses have different priorities in terms of their schedulers.
Leading Social Media Scheduling Tools:
There are thousands of social media tools which all do things slightly differently. These
tools can boost your marketing flow. Some of the leading social media scheduling tools
are listed below:
 MeetEdgar
 SocialOomph
 SmarterQueue
 Buffer
 CoSchedule

1) MeetEdgar:

MeetEdgar is a purpose-built social media scheduling and automation tool that makes it
easy to publish your content on Facebook, Twitter, Instagram, and Linkedin.
Technically the tool is called Edgar and the webpage/app is where you meet Edgar.
MeetEdgar lets you schedule, share, and recycle the posts you want, when you want. It
uses category-based scheduling like ‘Motivation on Mondays’, ‘Blog Posts on Tuesdays’,
and ‘Inspiration on Fridays’. Each category has its own color-coded queue, so it’s easy to
see at-a-glance what type of content is on the schedule. MeetEdgar continues to publish
and re-share content, even when you reach the end of your queue. It simply goes back to
the beginning and starts again.
But Twitter’s rules prevent you from reposting the same content, so MeetEdgar created
its ‘Variations’ tool to help you re-share the same content with a unique twist. You can
add as many variations as you like to keep your posts fresh. And if you want some
inspiration, Meet Edgar’s ‘Auto Variations’ tool automatically generates a selection of
quote-worthy text from articles or blogs that you can use.

MeetEdgar’s Scheduling Features:
 Upload your content manually using bulk import.
 Import blogs or articles automatically via an RSS feed.
 Organize your content with color-coded categories.
 Schedule different categories for set times.
 Use auto-generated content to keep scheduled content fresh.

MeetEdgar Pricing:
MeetEdgar has one monthly subscription plan that includes everything.
 $49/ month


SocialOomph is a social media scheduling application designed to increase social media

productivity, scheduling your tweets, tracking keywords etc.

With SocialOomph you can manage your twitter accounts for free. You can add and
manage up to five twitter accounts. If you sign up for a professional account, you can
gain similar features for Facebook, Pinterest, Linkedin, and Plurk. You also gain the
ability to tweet via email and schedule and post blog posts and pages.
With the paid plan you can manage all of your tweets for all of the twitter accounts from
oneTweetCOCKPIT. This allows you to integrate your timelines and pull in additional
tweets that contain specific keywords regardless of whether you follow the tweeter or
One unusual feature available to users of SocialOomph Professional is self-destructing
updates for Facebook and Twitter. These allow you to post updates to twitter and
Facebook that will automatically be deleted from your Twitter account / Facebook feed
after a period of time that you select. You can also set up recurring updates which

publish at regular intervals. You can provide alternative text options so that each post is
not identical.
3) SmarterQueue:

SmarterQueue is a purpose-built tool for scheduling your social media updates on

Facebook, Twitter, Linkedin, Instagram, and Pinterest.

SmarterQueue uses categories to manage different types of content; e.g. blog posts,
questions, quotes, self-promotion, etc. Each category has its own queue with its own
posting plan. Putting this all together means your scheduled posts provide the right mix
of content to your audience.
Recycling times for evergreen content is separate for each category. So, for example,
your quotes might get recycled every 45 days while your ‘blog posts’ repost every 30
days. And when you add evergreen content to your schedule, you can set it to expire
after being posted a specific number of times or after a particular date.
Smarter Queue categories are also color-coded, so you see at a glance what your
schedule looks like in the calendar. If anything’s needs adjusting, you can drag-and-drop
a post to a revised date and time. The built-in Analytics and Reports provide actionable

insights such as your optimal posting schedule based on how your content performs in
each social network. Plus, you can also see which hashtags get the most engagement.
SmarterQueue Scheduling Features:
 Use content categories to schedule the best mix of content.
 Save time reposting with evergreen recycling.
 Visualize scheduled content in the drag-and-drop calendar.
 Analyze your performance to fine-tune your schedule.
 Discover the best-curated content to share with smart search.
SmarterQueue Pricing:
SmarterQueue offers a choice of flexible subscription plans based, so you only pay for
what you need, where you’re a solopreneur or an agency.
 Prices start from $19.99/month or $16.99/month when paid annually, and include
all the smart scheduling features.

4) Buffer:

Buffer is a software application for web and mobile that lets you schedule content to
Twitter, Facebook, Pinterest, Instagram, and LinkedIn from one dashboard.
It has limited scheduling functionality compared to purpose-built tools like
SmarterQueue and MeetEdgar, or even all-in-one tools like Sendible and AgoraPulse, but
it’s simple to use.
For starters, you can create a preset publishing schedule for each social account, so
content always gets posted at the optimal time. And you can tailor your content for each
network, so you can customize the tone, emojis, and hashtags to fit each one. Scheduled
content is added to your calendar so you can see at-a-glance what’s lined up for each
social network.
Buffer is great for scheduling Instagram content. You can either schedule directly to the
network or plan posts in advance or get reminders to post natively.
Buffer’s Scheduling Features:
 Create a preset publishing schedule for each social account.
 Tailor your posts for each social network.
 View all the content you have lined up in the calendar.
 Choose your Instagram scheduling – direct or native.
 Collaborate on content with your team.

Buffer Pricing:
Buffer has a range of subscription plans based on the number of social accounts,
scheduled posts, and users you require. For instance:
 The free plan includes 3 social accounts, 10 scheduled posts, 1 user.
 The premium plans start at $15/month or $144/year and include 8 social
accounts, 100 scheduled posts, 1 user.


Co-Schedule is an all-in-one platform for planning, organizing, and executing all things
content marketing. It’s easy to use drag-and-drop calendar interface makes it easy to

collaborate and schedule all your projects in one place.

The common thread between pretty much any social scheduling tools is the same. That is
saving time.
Co-Schedule emphasizes efficiency for marketing teams and individuals alike. Integrating
with company blogs via Word-Press, the platform allows brands to publish and push
content to social media simultaneously.Aditinally, Co-Schedule provides a
comprehensive ‘”Top Content Report” which documents social shares and engagement.
This is fantastic feature for content creators looking to figure out which pieces are
resonating most with readers.

Unlike other social media scheduling tools, Co-Schedule primarily focuses on content
versus solely social performance. Features such as the Re-Queue Bucket allow teams to
recycle and schedule their best messages automatically without having to lift a finger.
This results in more fresh content in your brand’s feed faster.