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Social Media builds up your customer relation | Cortexom Innovation

How social media builds up your customer relation?

It is said that the customer is the new marketing, and marketing by social
media is its new or updated version. Social media is a viable (capable of living or
possible to use) way to deliver amazing customer service. The experience should
be one that brings the customers back, and gets the customer to talk about you to
their friends and colleagues. The customer service done right is one of your best
marketing strategies. Social customer care is something that companies cannot
ignore. Now a day many customers even do not leaves their homes to purchase
something, it made much difficult for companies to build customer relationship.
Because we don’t get face to face interaction more that is so important for trust
and company loyalty. Social media is also play good role in building of relationship
with customer.
There are some important ways to build up relationship with customer:

  1. Start by having an account on social media channels:
    The very 1st step to build up relation with customer is to make a channel on
    social media websites like YouTube, Instagram, Google etc.
  2. Personalize conversations by showing your human side:

You should give respect to the people. Response to all comments
personally on social media, use their first name and don’t feel them that
you are just entertaining them. You should build a community (team) for
your customers, a place where they feel saved and inform them about
updates. Place you and customer become and discuss about your company
brand and people benefit. Create an atmosphere that can increase the
social media marketing opportunities. Establish an office where the
customers can come when they have any question about your services and
products. The more you interact with customers more they will have trust
on you, and don’t afraid to share your information even personal means
about your health or you are worried about your family members (children
future) etc. These kinds of personal information create relation with
customer and trust on your company.

  1. Listen before you talk:
    Building relationship with customers is like to give value to him. If you give
    helpful, informative and entertaining content to customer, they will want
    to contact with you. There are many brand companies that flops in few
    month because do not start with listening audience/ customer. They will
    help you and will provide their point of views for your help, so you can
    collect ideas and generate meaningful material on social media. The more
    you show them that you value (respect) their thoughts and feelings.
    According to a research 55% people who call out your company brand on
    social media is just because you heard them. So, it is important to listen
    audience.
  2. Always respond quickly to customers:
    Customers want early respond it show importance of them. They first find
    out that brand or person who response them 1st. They don’t give
    importance who said to them “please wait its important call”. You should
    comment out them quickly on Facebook and Tweeter posts. Because when
    they are upset and urgent task they need quick response. According to
    research it is found that 53% need response in 1st 60 to 70 minutes of their

tweets and message. In another research they need respond within 30 to
35 minutes. It’s understandable that you need customers that will help you
if you have any issue, you rely on them for that quick response is best
opportunity for you, company and customers. If you don’t give quick
response customer will leave your brand and never return. It is also
important to response positive and negative both, it increase the trust and
build relation.

  1. Rewards your customers:
    Building customers relationship should not mean did corruption with
    followers. It will be like money for them that how much you appreciate
    them. You should remember that they choose out all of brands, companies
    there, so they deserve some respect. One of the best ways to appreciate or
    reward them is with competitions. Run an Instagram campaign that will ask
    the people to vote on their favorite products of your brand. Try a Facebook
    contest, in which they can share pictures of their favorite product. You will
    get knowledge about your company and asked to them to tag there friends
    it will increase your customers.
  2. Delight customers with something unexpected:
    Have you ever received any surprised gift from friend or loved one? May be
    your partner brought you some flowers after tough day at work. These
    some sign make a word of difference to your relationship. It’s same with
    the business. When you are building connections on social media, always
    look for the ways to go extra mile. Treat your followers/customers on your
    most active social media platform, by giving them access to discounts,
    promotions and events. Everyone will loves you and appreciate your
    companies brands and feel good to have relationship with at social media.
  3. Make it easy for customers to share their story:
    People love to talk about themselves. It’s much of what Facebook is all
    about, whether it’s bragging on your kids or posting those look-at-me

workout pictures. When someone bragging on his pizza intake, it means he
wants to share his story. This allows you to tap into the personal lives of
your customers. Encourage the audience to share their stories on your
social media it will build relation to the customers.

  1. Respond to all of your online reviews:
    Online reviews are becomes more important for business. The quality and
    quantity of online reviews can increase your local SEO (Search Engine
    Optimization) rankings. Online reviews also present you opportunities to
    build up relationship with customers. Facebook reviews are become more
    important for business.
  2. Embrace user generated content or Show customer appreciation through
    giveaways and contests:
    Finally, when it comes to building customer relationship, there are few things
    which are more important than respect. If you want that customer should always
    with you and company brand, you need to give value to their opinion. The
    simplest way to do this is user- generated content. User- generated content tells
    your customers that their ideas, views are very important for him to building up
    my brand. It’s also a great way to build your social proof and generate sales.
    According to Photoslurp, user- generated photos are 5 times more likely to
    convert customers. The best of user- generated content is to ask customers for
    ideas and their views about your business. By this you and your team can learn
    what the customers want from your company.

 There are many other ways your business can use social media to
build customer relationships, but hopefully the previous some ways
have given you some ideas to explore.

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Social Media

Social media:
Social media is interactive digitally-mediated technologies that facilitate the creation
or sharing/exchange of information, ideas, career interests, and other forms of
expression via virtual communities and networks.

Role of social media in today’s life:
Social Media plays a very important role in today’s life, social Media are web-based online tools that enable people to discover and learn new information, share ideas,
interact with new people and organizations. It has changed the way people live their lives today, it has made communication much easier. It allows the exchange of user-generated content like data, pictures, and videos. Social media platforms may come in different forms such as blogs, business forums, podcasts, microblogs, photo sharing, product/service reviews, weblogs, etc.

Branding in social media marketing:
Branding, by definition, is a marketing practice in which a company creates a name, symbol, or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.

Importance of branding:
Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand, it can drive new business and increase brand awareness.

Effects of SMM on branding:
Brand consistency across all marketing touchpoints is a challenge for every company, let alone each social network. How do you make sure that you’re writing in a similar tone in your email marketing, one that matches your brand’s vibe in TV ads? How do you differentiate between how you speak to those two audiences, if at all? How do you ensure that customers can recognize your brand even if it’s their first time seeing you on social media? A brand is more than a logo or set of colors, and it’s so much more than a cover photo. A brand is how you make your customers feel, and it’s built by taking a consistent approach across every interaction they have with your brand. We’ve written this guide to help you uncover strategies to ensure a consistent brand across multiple social media networks.

Negative effects:
Social media is at an all-time high, and the number of users is going up
with each day.
According to “We are re Social”, 2019 has already seen 3.4 billion social media users. The worldwide total is increasing by 9 percent as compared to last year. Statistics state that social media has penetrated 45% of the world’s population.
If you run a business, the above statistics will tell you that social media marketing is an incredibly important tool in today’s times. 71% of consumers who have a good experience when interacting with brands on social media pass on their recommendations to their friends.
However, there are certain downsides of social media management & marketing that you need to be aware of if you do not want your company to collapse.

► Creating a cohesive brand image can be difficult:
Social media offers you numerous platforms where you can build
a strong identity for your brand.
However, a poorly executed branding campaign can destroy your
reputation in a matter of minutes
► It’s Not Easy to Erase Your Mistakes:
Social media is a place where even small business mistakes can
turn costly. You have no way to censor the content and rectify
your mistakes without suffering a backlash first.
Customers are free to talk about the problems they face when
dealing with your company on social media, and these posts go
viral at times. Taking corrective action is what you need to look
for.
You rely on all your employees for your brand image:
The popularity of social media is also a disadvantage. Your
employees represent your brand at all times, and customers judge
even their personal social media accounts. It becomes very
difficult for you to track the social media activities of all your
employees.

Positive effects:
Social media marketing has positive effects on your business. It offers an
opportunity for the public to find you on social media.

Effect on Website Traffic:
Social media supports various formats, hence when you are
sharing text, images, videos, podcasts, etc. you can draw in more
audience to your website. Social media is a great medium where
the posts can be easily shared thereby allowing your brand to
reach multiple users, in different locations across different
time zones. The key here is that social media directly impacts the traffic that
comes to your website.
Effect on Brand Awareness:
Building brand awareness requires dedicated efforts over a long
period of time where you need to constantly prove to your
customers that they can lay their trust in your brand.
When you focus on teaching and not selling on social media,
your brand awareness will grow multiple folds.
Effect on Brand Loyalty:
Brand loyalty is an action where consumers prefer to purchase
one brand’s products over another. Brand loyalty develops when a
company fosters a trusting relationship. Brand loyalty is
extremely important to any business as it leads to repeated
buying by consumers, which leads to higher revenues and
customer referrals.
Effect on Customer Service:
Social media has changed the face of customer service.
Customers today, prefer to post on social media rather than
talking to call center executives. They would rather share their
problems faced relating to the product on social media, with an
intention to gain immediate action from the brand.
Effects on Competition:
Competition drives most brands to perform higher on
social media. You can easily check your competitor’s actions, the
campaign they launched recently, posts are they are floating,
best performing posts, and so on.