Posted on April 3, 2021 by noormughal192 — Leave a comment

Social Media Marketing | Cortexom Innovcation

SOCIAL MEDIA MARKETING

INTRODUCTION:

Social networks are communities of people who typically share a common behavior, idea
interest, activity. A social network indicate a graph of relationship (social familiarities) within a group of individuals (people, association). The most popular sites Facebook, google+, Twitter, LinkedIn etc. In fact usage of social media marketing site has been so diverse that many people use it for more than just entertainment. Today these websites provides a host of opportunities to its User ranging from marketing their product increasing awareness on social issues, sharing photos, video calls, joining groups and
form of interests promoting an idea, finding family roots finding a lost friends, gaming and entertainment application and so on. Social Media Marketing is widely used in various business, banking, retail marketing, B2B marketing, travel and tourism marketing so on. Social Media Marketing is marketing is focus on people, not on products. With explosion of internet based messages transmitted through the social media, they are now
a main factor in influence many aspects of consumers behavior such as
-Awareness
-Consideration
-Information gathering
-Opinions
-Attitudes
-Purchasing decisions
-post purchase evacuations

Also, what is important about Social Media Marketing is that marketer can listen, track,
measure what is shared on the social media in order to improve the offered message and adept it more to the customer need. The internet has become the most common tool that consumers use to find Information on products and services that they are considering buying. The effects of social media are really important as a social feedback loop is created through the use of social Media and will highly influence the consideration stage of the purchase channel. Social Media Marketing services in Pakistan and the world can be utilized to gain maximum visibility, improved sales . and better brand awareness . Companies offering different types of digital types of digital services use a number of social media marketing platforms to help businesses promote their business . Therefore social media largely effects customers purchase decisions , became consumers usually seek other opinion and recommendations . It has helped a number of online business to constantly contact their users in very effective way. 8Essential elements of Social Media Marketing strategy

1: Identify Business Goals

Every piece of your social media strategy serves the goals you set . You simply cannot move forward without knowing what you are working toward. Look closely at your company’s overall needs and decide how you want to use social media to contribute to reaching them.

GOALS
1.TIMELY
2.SPECIFIC
3.REACHABLE
4.ETHICAL
5.MEASUREBLE
6.ACHIEVABLE
7.RELASTIC

2: Set Marketing Object

Goals are not terrible useful if you don’t have specific parameters that define when each is achieved. For example if one of your primary goals is generating leads and sales. Your objective of increasing leads by 50% may be specific, measurable, achievable and relevant, but if you do not set a deadline for achieving the goal , your efforts, resources and attention may be pulled in other directions

3: Identical ideal Customers

When you know your target audience’s age, occupation, income interest, pain, problems,
obstacles, habits, likes, dislikes, motivations and objects, then it’s easier and cheaper to target them on social or any media. The more specific you are, the more conversations you’re going to get out of every channel you use to promote your business.

4: Research competition

When it comes to social media marketing researching your competition not only keeps you apprised of their activity, it gives you can an idea of what’s working so you can integrate those successful tactics into own efforts. The most important activity to look at is engagement. Even though page admins are the only ones who can calculate engagement rate on a particular update, to you can get a good idea of what they’re seeing.

5: Chose channels and Tactics

Many businesses create accounts on every popular social network without researching which platform will bring the most return. You can avoid wasting your time in the wrong place by using the information from your buyer personas to determine which platform is best for you. Your tactics for each social channel rely on your goals and objectives, as well as the best practices of each platform.

6: Create a Content Strategy

Content and social media have a symbiotic relationship: without great content social media is a meaningless and without social media nobody will know about your content. Use them together to reach and convert your prospects. Thera are many studies that give you as specific time when you should post on social media. However, I suggest using those studies as guidelines rather than hard rules. Remember, you audience is unique, so you need to test and figure out the best time for yourself.

7: Allocate Budget And Resources

Make inclusive list of the tool you need (e.g., social media monitoring, email marketing and CRM), services you’ll outsource (e.g., graphic design or video production and any advertising you’ll purchase. Next to each, include the annual projected cost so you can have a high-level view of what you are investing in and shoe it affects your marketing budget.

8: Assign Roles

Knowing who’s responsible for what increase productivity and avoids confusions and
overlapping efforts. Things may be a bit messy in the begging, but with time team member with know their roles and what daily tasks they’re responsible.
Your Turn Your social media marketing strategy isn’t written in stone. As you move forward, you may discover that some tactics are not working as well as you thought they would. Always try to adapt quickly and introduce the new changes to your overall strategy. This can be achieved by channelizing a greater part of promotion and advertising budget for activities such as networking, volunteering, hosting events and so on. Social Media for Business to Business Marketing Social Media usage create opportunities, social media usage helps in understanding costumers, social media usage help in relationship management, social media aids in relationship sale performance and social media usage help in outcome based sales performance.
 FACEBOOK FOR 2B2 MARKETING
 SOCIAL MEDIA FOR BUSINESS TO CONSUMER MARKETING
 SOCIAL MEDIAFOR TRAVEL AND TOURISM
 TWITTER FOR THE TRAVEL INDUSTERY
 FACEBOOK FOR BANK MARKETING
 SOCIAL MEDIA FOR RETAILERS

10 SOCIAL MEDIA MARKETING DO’S

Save Time, Re-purpose Content
Interaction is Where It’s at!
Try Multiple Media Types
For Pete’s Sake! Make it Searchable
Keep clam in crisis
Customize the Flow
Don’t let Just Anyone Represent Your Brand
What was The Purpose of This Again?
Pull out the Tool Box and Find your measuring Tape
Be Innovative, Or At Least to Open to Innovation

Posted on April 3, 2021 by haseebazulfiqar2 — Leave a comment

Social Networks are best for social media marketing | Cortexom Innovation

Which Social Networks are best for social media marketing?

Social Media Marketing will likely use different platforms software as a service ( SaaS) provider. That’s why its essential to not only know the various social
media networks but also how they function for different sectors, audiences and more. There are following 6 biggest social media networks for social media marketing:

Facebook
Twitter
Instagram
Pinterest
Linkedln
Youtube

 Facebook
Facebook is the most popular social media network. More than 2 Billion people uses Facebook. Its mean you can found almost everyone on face book
who have internet. That means almost everyone in your customer base has a Facebook account, which is why it’s a top social media site for businesses.
Facebook gives you the chance to turn your customer base into a community. You can share behind-the- scenes looks at your company, new deals on your
services, and more by creating a simple Facebook page. You can always use your Facebook to promote new content that you’ve created to get visitors to your site.
 Twitter

After Facebook , Twitter is the second biggest platform for social media marketing. Twitter gives its users a steady stream of information and new content
from all over the Internet. Almost 330 million people uses Twitter. It has millions of engaged users every month, and practically every brand in the world has an account to update its customers. It may not have the same broad audience as Facebook, but it’s easily one of the most accessible networks on the planet. However, Twitter famously limits its users to messages of 280 characters or less. That means you have to be concise, interesting, and informative all in one tweet, and that’s not easy. But when you do it correctly, people can favor or retweet what you’ve written so that you can appeal to a broader audience. Basically, when you want to expand brand awareness, Twitter is one of the best social media platforms.

 Instagram
Instagram is one of the youngest social networks out there, with a majority of users under 25. That makes it the perfect social network for brands or companies that target young. Instagram have almost 1 billion users. Photos and short videos with a small amount of text do exceptionally well on Instagram, and it also integrates with your Facebook and Twitter accounts so you can use the same photos across multiple platforms. Instagram tends to have a bigger following in urban areas, meaning companies that focus on fashion or digital tech will usually do better than companies focused on agriculture or home-building.

 Pinterest
Pinterest is a place to share (or “pin”) different visual content so that other people can see it. It’s one of the best social media platforms to promote new visual content you create, especially if you regularly maintain boards. It has several hundred million users every month, and some of them are bound to be interested in what you have to offer. Use some graphic design magic to spruce up some statistics or other interesting, evergreen content that’ll continue to get pins and grow your brand awareness over time.

 LinkedIn
In terms of professionalism, no social network can beat LinkedIn. It’s a thriving community of workers and business owners who share and connect on a professional level, making it much more formal than other social media platforms. It have 303 million users. Companies that seek businesses as clients will have more success than companies that market directly to consumers.

 You-Tube
Every People who want to show his content or talent they use you tube for this purpose. It is the second-largest search engine in the world after Google. Comedy and music both do well on YouTube, but that doesn’t mean you can’t use this social media platform for your business. In fact, it’s just the opposite, Product
reviews, instructional videos, and similar kinds of content do exceptionally well on YouTube, especially when you’re educating part of your target market. Plus, once you make a video, it’ll start to show up in Google and YouTube search
results, and you can promote it on your other social
accounts. When your customers want to learn, you simply
can’t beat YouTube.

Posted on April 3, 2021 by nimraasif1773 — Leave a comment

Digital Media Marketing | Cortexom Innovation

Looking to fine-tune your social media marketing strategy for
2021?

Good! Now the perfect time to make it happen and leave 2020 behind for good. Sure, doing so might seem daunting given how social media is so much more competitive and complex than it used to be. The reality, though? A succinct strategy will help your brand tackle its goals with a sense of purpose. That’s why we put together a comprehensive guide to creating a social media marketing plan from scratch. Whether you’re totally new to social or just want to double-check your priorities in 2021, this guide has you covered.

1:-Set goals that make sense for your business.

2:-Take time to research your target audience.

3:-Establish your most important metrics and KPIs.

4:-Create (and curate) engaging social content.

5:-Make your social presence as timely as possible.

6:-Assess what’s working, what isn’t and how to keep improving.

Set goals that make sense for your business

Let’s kick things off with a quick question:

“What do you want from social media, anyway?

Social media strategy planning starts with your goals. Perhaps you want to build a community or a more dedicated following. Maybe you want your social accounts to drive more revenue this year. Either way, your goals will define your content strategy and how
much time and energy you’ll need to dedicate to your campaigns. Sample social media goals for 2021 and beyond

1- Increase brand awareness.

2- Generate leads and sales.

3- Grow your brand’s audience.
4- Boost community engagement.

5- Drive traffic to your site.

Take time to research your target audience

Making assumptions is bad news for marketers. And thanks to the sheer wealth of demographic data and social media analytics tools out there, you really don’t have to anymore. Much of what you need to know about your audience to influence your social media marketing strategy is already available, granted you know where to look. Do your homework on your existing social media audience Although the demographics data above gives you insight into each channel, what about your own customers? Further analysis needs to be done before you can determine what your real-world social customers actually look like. That’s why many brands use a social media dashboard that can provide an overview of who’s following you and how they interact with you on each channel.

Establish your most important metrics and KPIs

No matter what you’re selling, your social media strategy should be data-driven. That means focusing on the social media metrics that matter. Rather than focus on vanity metrics, brands are tasked with digging into data that aligns directly with their goals. An effective social media marketing strategy is rooted in numbers. That said, those numbers need to be put into a context that circles back around to your original goals.

Create (and curate) engaging social content

No surprises here. Your social media marketing strategy hinges on your content. At this point, you should have a pretty good idea of what to publish based on your goal and brand identity. You probably feel confident in which networks to cover, too.

But what about your content strategy? Below are some ideas and inspiration that can help. The importance of sticking to content themes Chances are you’ve seen a post from a particular brand that just feels like, well, theirs. The bold, grandiose images that give Passion Passport’s Instagram grid a recognizable, cohesive feel are a great example.

“Which types of content should be part of my 2021 social media marketing strategy?

1- Stories and time-sensitive posts

2- Short-form video

3- Posts that show off your human side

Pro-tip: conduct competitive analysis to help your content stand out

Make your social presence as timely as possible

Timeliness is arguably more important than ever for marketers. Not only are you expected to put out fresh content on a regular basis, but also always be “on” for your followers. But you can’t always expect customers to operate on your clock. Timeliness is a tall order when you’re strapped for resources or are part of a small team. Let’s look at some ideas to maximize your schedule and your time spent on social. Post at the best times to engage Quick question: when is your brand available to engage and interact with customers? You might see some recommending times to post late in the evening, for example. But if your brand isn’t there to communicate, what’s the point of posting at the “preferred” time. Respond to your customer questions and shout-outs ASAP Not only do customers expect speedier responses from brands but also meaningful conversations on a regular basis. Your brand can’t forget these core elements of networking. It takes
effort to ensure conversations or engagement opportunities aren’t left unattended.

Assess what’s working, what isn’t and how to keep improving

By now you should have a big-picture understanding of your social
media strategy. However, it’s important that you’re able to adapt your strategy as
you progress throughout the year. Without continuously analyzing your efforts, you’ll never know how one campaign did over another. Having a bird’s eye view of your social media activity helps put things into perspective. This means looking at your top-performing content and adjusting your campaigns when your content stalls. There’s no denying that a lot of social media is a matter of trial-and- error. Monitoring the metrics behind your campaigns in real-time allows you to make small tweaks to your social media marketing strategy rather than sweeping, time-consuming changes.

Is your social media marketing strategy sorted out for 2021?

This guide highlights that there are plenty of moving pieces to a modern social presence. That said, putting together yours doesn’t have to be a drag. If you set actionable goals and address each of the steps above, you’ll already be way ahead of the curve when it comes to your social media marketing strategy. And if you need more inspiration for actionable ways to build out your strategies, make sure to check out the our updated Social Media Toolkit with templates and resources.