Ways to improve your outreach.
• In old times:
In the time before the internet, salespeople or businessmen call
clients according to their needs and sell their services via
telephone or pursue a new business person. Nowadays a single
email can put you in touch with influencers, clients, brand
ambassadors, and anyone else who could be vital in marketing
your product or service. Through e-mail outreach, you don’t
even have to pick up the phone. All u need is content to promote
and an email account. Everyone is in touch 24/7 by just clicking
• What is outreach?
Email outreach is a marketing tool that allows you to forge
relationships with like-minded individuals or companies to help
build your brand. Due to the large volume of websites that
already live on the Internet, yours must stand out enough to get
noticed. The more you get noticed, the more your brand grows
and can reach more people. The more people you reach, the
more conversions you’re likely to make. Conversions lead to
sales and sales, of course, lead to revenue.
“Due to the large volume of websites that already
Live on the internet, it’s important that your stands out enough to get noticed.”
• Why do you need outreach?
No matter the size of your company or what product/service
you’re promoting, email outreach should play a key role in your
overall marketing strategy. As with anything you do online,
such as using social media and peppering your site with SEO
keywords, you need an effective strategy so you don’t
unintentionally turn off potential customers, brand ambassadors,
On average, office professionals receive almost 100 emails per
day, and for marketers, many of those emails are asking for blog
promotions or social media shoutouts. Proactively sending an
email is great but you need to make sure it gets read. When
people are bombarded day in and day out with emails it’s safe to
say some of them only get skimmed, which is a key element in
planning your email outreach campaigns. When you succeed at
email outreach you get the benefits of:
• Increased traffic: All it takes is one link from an influencer to
boost traffic to your site.
• Better reach: Your content will be exposed to people that aren’t
subscribers or following your site who have the potential to be
converted and drive growth.
• Improved credibility: If the goal is to be an expert in your
field, having other experts linking to your site and promoting
your brand will help you appear more credible.
• Steps to improve your outreach.
These are the following seven steps to make your outreach
- Prospect the right contact
- Use a catchy email subject line
- Add personalization
- Demonstrate value
- Don’t forget the call to action
- Follow up
- Track your campaign
Now we will look in detail at every point.
1.Prospect the right contact:
You shouldn’t send your outreach emails to just anybody. You need to
do your research to determine which company, blogger, or expert site
your content fits in with. There are four key categories of people you
should be reaching out to.
These are the mega-influencers and experts. High rollers are high-
profile individuals or companies that specialize in exactly what you
do except they’ve made a name for themselves doing it. High rollers
have vast audiences and extended reach that, should they decide to
link to your site or feature your content, you’ll be virtually introduced
to. Unfortunately, high rollers rarely respond to emails from recipients
they don’t know. To raise your chances for a high roller reading your
email, you’ll need a killer email subject line.
Not as well-known as high rollers, these are people who can maintain
a sizable audience. Medium rollers are experts in their field and are
more likely to respond to emails from senders they don’t know. The
best way to approach medium rollers is to ask for guidance or position
yourself as someone who would like to get to their level and want
advice on how to do that. With medium rollers, flattery will get you
everywhere and if your content is good they’ll share it without you
having to ask. To reach medium rollers, you’ll need a personalized
Tiny rollers are influencers who like you, are trying to build their
audience. These people are perfect for an email outreach campaign
because you’ll both benefit. They get to share your well-crafted
content and you do the same with theirs so you can both build your
followings simultaneously. Tiny rollers will be more likely to let you
guest post on their site and in turn, you should let them do the same
on yours. To get tiny rollers to respond to your email you’ll need to
demonstrate your and their value.
These are people who are just getting started. They may have a new
website but don’t have enough traffic. Almost rollers are looking for
people like you to swap content with like tiny rollers. Almost rollers
barely have an audience and a link from their site may not be worth
very much; however, they will respond to your email. Targeting an
almost roller with an outreach campaign is good practice for when
you move on to those with bigger followings. Almost rollers are easy
to reach. All you need is a call to action to prompt them to want to
share your content or link to your site.
- Use a catchy email subject line:
A clear subject line that gets right to the point is crucial. You need to
position yourself and pitch your content in one short sentence. The
subject line is the first thing the recipient of your outreach email will
see and if it doesn’t catch their eye, they’re not reading your email.
Your subject line needs to be easy to understand, direct, specific, and
relate to your pitch. Something like “please link to my content” is not
going to work so it’s important to get creative. Here are some
• Visual for : Data-driven approach in <…>
• Loved your post on . Have some insights to share
• Should I stay or should I go?
- Add personalization:
You need the body of your email to be personalized to the person
you’re sending it to. If you send the same email to different
influencers they’ll catch on and you’ll be blacklisted.
By personalizing the email body to the recipient you are showing
them that you are very familiar with their work, their audience and
you understand how valuable they are. You should also ask for
guidance if you are targeting a medium roller. Butter them up without
groveling and they’ll be more inclined to share your content or link to
it on their site.
The body of your email needs to demonstrate your value. To do so,
effectively communicate how valuable you are to the recipient of your
email and vice versa. Show how linking to your site or posting your
content on theirs adds value on both sides. Avoid long-winded
pitches. Be concise and persuasive without begging for a link or a
retweet and get the timing right.
Make sure what you are pushing is timely and relevant to their
expertise and audience. Don’t push content that you wrote a year ago
or compliment them on something they posted back in the day.
Remain current and you’ll demonstrate how valuable you are to them
and how they can be valuable to you.
- Don’t forget the call to action (CTA):
A good CTA will get you somewhere, whereas a great CTA will get
you everywhere. A great call to action (CTA) will have a request, a
link to the content you want them to look at, and explicitly state what
they need to do (whether it’s a link to your site, retweet, or a post for
your content). You will need two CTAs. The first within your pitch
and the second in the end. The initial CTA will have the link to your
content and the second one is a reminder/invitation of what you’re
Whether you’ve heard from the recipient or not, you need to follow
up. Allow 3-4 days before initiating a follow-up email. The recipient
may be very busy and did read your email but needs a few days to
respond. When you do send a follow-up email, point back to the
original pitch but tweak the message accordingly while still
demonstrating your value.
Wait another few days after sending your follow-up email before
crafting another one. If after following up twice you still don’t get a
response, it’s time to move on. You can still contact this person in the
future but wait a few months. Each follow-up email should be
professional and polite, no matter how frustrated you are.
7.Track your campaign:
All email outreach campaigns need to be tracked. It’s the best way to
measure your response rates and see which companies are outwardly
saying “no” to your pitch and which ones are engaging with you. To
help you stay organized while tracking your email outreach campaign,
there is software available that is designed specifically for this