On Facebook is simply a measurement of how many people can find you on Facebook for free.
It’s much like organic rankings on a search engine, although in the case of Facebook it’s based on aspects like popularity, post frequency, and other
Previously, Facebook counted Organic Reach as any time an unpaid post appeared in someone’s News Feed. It just affects how Organic Reach is tallied, but that makes a difference. can expect your Organic Search traffic to take a big hit, but that particular metric should be a lot more accurate.
According to Mark Zuckerberg:
Recently we’ve gotten feedback from our community that public content – posts from businesses, brands, and media – is crowding out the personal moments that lead us to connect more with each other.”
Facebook has fallen organic reach:
Because as of June 2016, the Organic Reach of a Facebook Page had fallen to
a mere 2%.
That’s a crazy drop from just four years prior, and Facebook and Zuckerberg still think that there’s too much Organic Reach for a Page. So it’s pretty clear that if 2% reach is too much, we’re nearing the end of an era in terms of Organic Reach being the best viable option for spreading your brand on social media.
Why organic reach is declining by facebook?
There are two major reasons Facebook organic reach continues to drop: More content: More content is being published than there is news feed space for it to be shown. Every minute, more than 510,000 comments and
293,000 statuses are posted on Facebook As of the end of 2020, organic reach is still on the decline. The average reach
for an organic Facebook post is down to 5.2%. (For the record, at the end of 2019 it was 5.5%, and the year before that it was 7.7%). Meanwhile, the average engagement rate in 2020 for an organic Facebook post was 0.25%.
Facebook continues to lose users in Canada and USA bcz of organic reach.
1. More and more content is being created and shared every day. Today, thanks to devices like smartphones, many people can share this content with just a few swipes of the finger or taps of a button. On average there are 1500 stories that could appear in a person’s News Feed each time you log into Facebook 2. Rather than showing people all possible content, News Feed is designed to show each person on
Facebook the content that’s most relevant to them. Of the 1500+ stories a person might see whenever they log onto Facebook, News Feed displays approximately 300. To choose which stories to show, News Feed ranks each possible story by looking at thousands of factors relative to each person.
That’s why facebook has decline organic reach but it still has value on Facebook and pages that publish great content. Content that teaches people something, entertains them, makes them think, or in some other way adds value to their lives.
Unhappy marketers cite many frustrations:
1.Facebook is pushing paid advertising (instead of organic posts) in order to dig deeper into your advertising dollars.
2.Social media advertising is a silly way to invest your marketing budget in the first place.
3.Nobody is buying stuff on Facebook — so why bother? Do you believe the critics? Or do you believe the millions of other businesses who claim Facebook is THE place for social media marketing?